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Graphic Designer and Creative Director with 5+ years of experience leading branding, visual identity, and integrated advertising campaign projects (offline and online). Skilled in social media design, packaging, illustration, and web UI design for national and international brands. I incorporate AI tools (ChatGPT, Adobe Firefly, Midjourney, and others) into ideation and production while maintaining art direction, brand consistency, and professional judgment. I’ve led teams from concept to execution and presented proposals directly to clients, including participation in audiovisual production for recognized brand campaigns.…Graphic Designer and Creative Director with 5+ years of experience leading branding, visual identity, and integrated advertising campaign projects (offline and online). Skilled in social media design, packaging, illustration, and web UI design for national and international brands. I incorporate AI tools (ChatGPT, Adobe Firefly, Midjourney, and others) into ideation and production while maintaining art direction, brand consistency, and professional judgment. I’ve led teams from concept to execution and presented proposals directly to clients, including participation in audiovisual production for recognized brand campaigns.

Ivanna Cardona

Graphic Designer, Brand Designer, UI Designer, +5

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Graphic Designer and Creative Director with 5+ years of experience leading branding, visual identity, and integrated advertising campaign projects (offline and online). Skilled in social media design, packaging, illustration, and web UI design for national and international brands. I incorporate AI tools (ChatGPT, Adobe Firefly, Midjourney, and others) into ideation and production while maintaining art direction, brand consistency, and professional judgment. I’ve led teams from concept to execution and presented proposals directly to clients, including participation in audiovisual production for recognized brand campaigns.…Graphic Designer and Creative Director with 5+ years of experience leading branding, visual identity, and integrated advertising campaign projects (offline and online). Skilled in social media design, packaging, illustration, and web UI design for national and international brands. I incorporate AI tools (ChatGPT, Adobe Firefly, Midjourney, and others) into ideation and production while maintaining art direction, brand consistency, and professional judgment. I’ve led teams from concept to execution and presented proposals directly to clients, including participation in audiovisual production for recognized brand campaigns.

Available to hire

Graphic Designer and Creative Director with 5+ years of experience leading branding, visual identity, and integrated advertising campaign projects (offline and online). Skilled in social media design, packaging, illustration, and web UI design for national and international brands.

I incorporate AI tools (ChatGPT, Adobe Firefly, Midjourney, and others) into ideation and production while maintaining art direction, brand consistency, and professional judgment. I’ve led teams from concept to execution and presented proposals directly to clients, including participation in audiovisual production for recognized brand campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Graphic Designer at H3 Media — Emmy®-Winning Advertising Agency

September 1, 2023 - Present

Designed web interfaces (UI) aligned with client brand guidelines and collaborated with development teams to ensure faithful implementation. Developed complete visual identities and brand systems and designed assets for multichannel advertising campaigns (digital and print), maintaining consistency across touchpoints. Created corporate stationery and promotional (P.O.P.) materials following brand systems. Integrated generative AI tools (Midjourney, Adobe Firefly) into conceptualization to accelerate ideation while maintaining art direction and brand consistency.

Graphic Designer at ByPertuso C.A.

October 16, 2020 - September 30, 2023

Developed visual identities (branding) for companies across multiple industries. Created social media content and visual communication materials, and designed editorial projects, packaging, and promotional (P.O.P.) materials. Produced graphic assets for digital and print advertising campaigns and worked directly with clients to translate business needs into effective visual solutions.