Available to hire
In my previous roles, I collaborated directly with creative teams to integrate new content and update visual assets. At HOVOH, I worked closely with videographers and animators—such as managing video creation with an optometrist named Alejandro—to curate and post promotional videos, reels, and student/patient testimonials. I excel at reviewing creative work, selecting the highest-performing projects, and providing constructive feedback to content creators to ensure all imagery aligns with brand standards
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Marketing Data Specialist at HOVO Marketing Agency
January 1, 2024 - December 31, 2026Analyzed key performance indicators (CTR, CPA, ROAS, LTV) to identify trends and support data-driven decision making; built Excel dashboards to identify optimization opportunities in digital campaigns, achieving a 20% increase in conversion rate and improved budget allocation efficiency; interpreted user behavior data to identify patterns and support audience segmentation; delivered actionable insights and reports to clients and internal stakeholders; enabled continuous campaign optimization.
Digital Marketing Analyst at Area Real Estate
July 1, 2023 - January 31, 2024Designed and automated Excel dashboards to monitor commercial KPIs and track lead generation performance; improved data visibility and enabling more efficient, data-driven decision-making; implemented data-driven optimization strategies that resulted in an 8% increase in industrial property conversion rates, improving lead quality, targeting precision, and overall sales performance; performed advanced customer segmentation using Excel databases to identify high-value groups and optimize marketing and commercial strategies; applied data analysis techniques to evaluate performance trends and generate insights for strategic decision-making; contributed to MongoDB Analytics Pipeline for fuel pricing and tax audit; built aggregation pipelines and cleaned data to detect market anomalies and regional pricing variations.
Digital Marketing Analyst at ARE Real Estate Arteaga
July 1, 2023 - January 1, 2024Digital Marketing Analyst focusing on real estate marketing analytics, performing data-driven targeting, lead generation analysis, and campaign performance optimization to improve conversions.
Education
Master in Data Science, Big Data & Business Analytics at Universidad Complutense de Madrid
January 1, 2026 - December 31, 2027Bachelor's Degree in Communication and Digital Media, with a specialization in Data Science at Tecnológico de Monterrey
January 1, 2018 - December 31, 2023Academic Exchange Program focused on UX Experience (UX) and UI Design at Universitat Autònoma de Barcelona
July 1, 2022 - December 31, 2023Master in Data Science, Big Data & Business Analytics at Universidad Complutense de Madrid
January 1, 2026 - December 1, 2027Bachelor's degree in Communications and Digital Media at Tecnológico de Monterrey
January 1, 2018 - December 1, 2023Academic exchange program focused on User Experience (UX) and User Interface (UI) design at Universitat Autònoma de Barcelona
July 1, 2022 - December 1, 2023Bachelor's Degree in Communication and Digital Media (with specialization in Data Science) at Tecnológico de Monterrey
January 1, 2018 - December 31, 2023Academic Exchange Program focused on UX/UI Design at Universitat Autònoma de Barcelona
July 1, 2022 - December 31, 2023Master in Data Science, Big Data & Business Analytics at Universidad Complutense de Madrid
January 1, 2026 - December 31, 2027Qualifications
Industry Experience
Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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