In my previous roles, I collaborated directly with creative teams to integrate new content and update visual assets. At HOVOH, I worked closely with videographers and animators—such as managing video creation with an optometrist named Alejandro—to curate and post promotional videos, reels, and student/patient testimonials. I excel at reviewing creative work, selecting the highest-performing projects, and providing constructive feedback to content creators to ensure all imagery aligns with brand standards

Ivan Ramirez

In my previous roles, I collaborated directly with creative teams to integrate new content and update visual assets. At HOVOH, I worked closely with videographers and animators—such as managing video creation with an optometrist named Alejandro—to curate and post promotional videos, reels, and student/patient testimonials. I excel at reviewing creative work, selecting the highest-performing projects, and providing constructive feedback to content creators to ensure all imagery aligns with brand standards

Available to hire

In my previous roles, I collaborated directly with creative teams to integrate new content and update visual assets. At HOVOH, I worked closely with videographers and animators—such as managing video creation with an optometrist named Alejandro—to curate and post promotional videos, reels, and student/patient testimonials. I excel at reviewing creative work, selecting the highest-performing projects, and providing constructive feedback to content creators to ensure all imagery aligns with brand standards

See more

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Marketing Data Specialist at HOVO Marketing Agency
January 1, 2024 - December 31, 2026
Analyzed key performance indicators (CTR, CPA, ROAS, LTV) to identify trends and support data-driven decision making; built Excel dashboards to identify optimization opportunities in digital campaigns, achieving a 20% increase in conversion rate and improved budget allocation efficiency; interpreted user behavior data to identify patterns and support audience segmentation; delivered actionable insights and reports to clients and internal stakeholders; enabled continuous campaign optimization.
Digital Marketing Analyst at Area Real Estate
July 1, 2023 - January 31, 2024
Designed and automated Excel dashboards to monitor commercial KPIs and track lead generation performance; improved data visibility and enabling more efficient, data-driven decision-making; implemented data-driven optimization strategies that resulted in an 8% increase in industrial property conversion rates, improving lead quality, targeting precision, and overall sales performance; performed advanced customer segmentation using Excel databases to identify high-value groups and optimize marketing and commercial strategies; applied data analysis techniques to evaluate performance trends and generate insights for strategic decision-making; contributed to MongoDB Analytics Pipeline for fuel pricing and tax audit; built aggregation pipelines and cleaned data to detect market anomalies and regional pricing variations.
Digital Marketing Analyst at ARE Real Estate Arteaga
July 1, 2023 - January 1, 2024
Digital Marketing Analyst focusing on real estate marketing analytics, performing data-driven targeting, lead generation analysis, and campaign performance optimization to improve conversions.

Education

Master in Data Science, Big Data & Business Analytics at Universidad Complutense de Madrid
January 1, 2026 - December 31, 2027
Bachelor's Degree in Communication and Digital Media, with a specialization in Data Science at Tecnológico de Monterrey
January 1, 2018 - December 31, 2023
Academic Exchange Program focused on UX Experience (UX) and UI Design at Universitat Autònoma de Barcelona
July 1, 2022 - December 31, 2023
Master in Data Science, Big Data & Business Analytics at Universidad Complutense de Madrid
January 1, 2026 - December 1, 2027
Bachelor's degree in Communications and Digital Media at Tecnológico de Monterrey
January 1, 2018 - December 1, 2023
Academic exchange program focused on User Experience (UX) and User Interface (UI) design at Universitat Autònoma de Barcelona
July 1, 2022 - December 1, 2023
Bachelor's Degree in Communication and Digital Media (with specialization in Data Science) at Tecnológico de Monterrey
January 1, 2018 - December 31, 2023
Academic Exchange Program focused on UX/UI Design at Universitat Autònoma de Barcelona
July 1, 2022 - December 31, 2023
Master in Data Science, Big Data & Business Analytics at Universidad Complutense de Madrid
January 1, 2026 - December 31, 2027

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment, Education, Other