The Challenge: Creating digital campaigns for major publishing launches
The project required executing the digital campaign and designing the official website for the strategic Spanish launch of the global bestseller Inferno by Dan Brown, orchestrating the action alongside Editorial Planeta.

The Solution: Immersive promotional web design with conversion funnels
I designed a high-impact, immersive visual experience that draws the user into the thriller’s universe. The website interface optimizes the integration of audiovisual content (trailers) and establishes clear conversion funnels to maximize traffic to various book sales platforms.

The Challenge: Building a visual identity from scratch
The challenge was to build from scratch the visual identity and digital strategy for Babou, an emerging brand specializing in handcrafted baby supplies, aiming to stand out in a highly competitive niche market.

The Solution: Digital strategy and brand ecosystem
I designed a warm and approachable brand ecosystem (logo, physical applications, and art direction). Digitally, I structured a visual content strategy for Instagram aimed at maximizing engagement, successfully connecting directly with the target audience and boosting online sales.

The Challenge: Designing master presentations (Master Deck) for B2B sales
The goal was to provide the Clickedu sales team with a scalable and persuasive master presentation (Master Deck), capable of explaining complex software solutions in an accessible way to school directors.

The Solution: Strategic data visualization and corporate Storytelling
I designed a slide system focused on clean data visualization and corporate storytelling. The strategic layout effectively guides the sales pitch, reducing the client’s cognitive friction and turning the presentation into the ultimate tool for closing B2B commercial deals.

The Challenge: Comprehensive construction of corporate visual identity
The task was to conceptualize and execute the complete visual identity for the Coffeing cafe in Barcelona, positioning it as a benchmark for quality and comfort in its gastronomic sector.

The Solution: UI/UX integration in physical and editorial environments
I designed a cohesive brand ecosystem, from logo creation to physical applications. The UI/UX approach was transferred to the editorial design of the menus, establishing a strict visual hierarchy and highly legible typography to optimize the customer experience and streamline decision-making on the premises.

The Challenge: Standardizing Corporate Visual Identity in the EdTech Sector
Clickedu’s international expansion and constant presence at educational trade shows demanded a robust, entirely cohesive brand identity. The objective was to conceptualize a comprehensive visual ecosystem that was scalable, professional, and capable of immediately conveying the technical authority and complexity of its software without visual clutter.

The Solution: B2B Art Direction and Sales-Driven Editorial Design
I led the art direction and layout for all commercial support materials—ranging from product catalog editorial design to large-format graphics for events and booths (roll-ups, displays).
The outcome is a cross-functional corporate identity where information architecture and precise typography clarify the sales narrative. This visual homogenization ensures a solid user experience across all physical touchpoints, boosting brand credibility and providing the sales team with a reliable tool to capture attention in highly competitive B2B environments.

The Challenge: Web positioning for international literary brands
The project consisted of developing the official digital presence for Carlos Ruiz Zafón’s bibliography, under the direction of Editorial Planeta, thus managing the web showcase for an internationally renowned literary brand.

The Solution: Immersive web architecture and interface design (UI/UX)
I created an immersive web architecture designed to guide fans through the complex universe of The Cemetery of Forgotten Books. The interface design (UI) scrupulously respects the author’s aesthetic, while the user experience (UX) is highly conversion-oriented, facilitating intuitive navigation that efficiently channels traffic to the final sales points.