Ivan Sala Valero

The Challenge: Comprehensive construction of corporate visual identity
The task was to conceptualize and execute the complete visual identity for the Coffeing cafe in Barcelona, positioning it as a benchmark for quality and comfort in its gastronomic sector.

The Solution: UI/UX integration in physical and editorial environments
I designed a cohesive brand ecosystem, from logo creation to physical applications. The UI/UX approach was transferred to the editorial design of the menus, establishing a strict visual hierarchy and highly legible typography to optimize the customer experience and streamline decision-making on the premises.

The Challenge: Standardizing Corporate Visual Identity in the EdTech Sector
Clickedu’s international expansion and constant presence at educational trade shows demanded a robust, entirely cohesive brand identity. The objective was to conceptualize a comprehensive visual ecosystem that was scalable, professional, and capable of immediately conveying the technical authority and complexity of its software without visual clutter.

The Solution: B2B Art Direction and Sales-Driven Editorial Design
I led the art direction and layout for all commercial support materials—ranging from product catalog editorial design to large-format graphics for events and booths (roll-ups, displays).
The outcome is a cross-functional corporate identity where information architecture and precise typography clarify the sales narrative. This visual homogenization ensures a solid user experience across all physical touchpoints, boosting brand credibility and providing the sales team with a reliable tool to capture attention in highly competitive B2B environments.

The Challenge: Web positioning for international literary brands
The project consisted of developing the official digital presence for Carlos Ruiz Zafón’s bibliography, under the direction of Editorial Planeta, thus managing the web showcase for an internationally renowned literary brand.

The Solution: Immersive web architecture and interface design (UI/UX)
I created an immersive web architecture designed to guide fans through the complex universe of The Cemetery of Forgotten Books. The interface design (UI) scrupulously respects the author’s aesthetic, while the user experience (UX) is highly conversion-oriented, facilitating intuitive navigation that efficiently channels traffic to the final sales points.