Ivan Simonovich

Owned social media positioning, tone of voice, editorial calendars, and engagement formats across five betting and gaming brands. Coordinated creative production with designers and a video editor: briefs, priorities, deadlines, quality control, and final approvals; onboarded and mentored SMM specialists; supported performance reviews. Revamped a project volume tracker via social links that grew between September 2025 and August 2026 without a paid advertising budget. Increased engagement rate across X and Telegram from 0.2% to 0.85% over four months for an audience around 26K followers. Developed creative concepts, English-language social copy, video scripts, and educational content; prepared designer/video editor briefs. Led sports content and promotional mechanics across the SMM department and collaborated with CRM leadership on campaigns, user journeys, and reward structures, including an interactive Telegram visual concept with betting functionality.

Led esports social direction within the social media department, setting global content strategy, editorial priorities, and international event coverage. Managed two SMM specialists covering Turkey and Brazil while personally overseeing global social channels. Grew overall social engagement by approximately 25% through proactive content, trend-based formats, and fan engagement mechanics. Coordinated designers, illustrators, editors, and other creative specialists to develop contests, promotional concepts, and fan activations. Worked with influencers, KOLs, esports organizations, sponsors, and betting partners; negotiated paid placements across Telegram channels and relevant communities.

Produced editorial and analytical content about Counter-Strike and the digital item market. Interviewed esports professionals and gaming community representatives; developed YouTube scripts and supported content production around major esports events.