I’m a marketing communications professional with experience building global brand presence, developing digital and social media strategies, and creating content for the medical, scientific, and meetings industries. I enjoy combining creative storytelling with performance insights to increase engagement, strengthen reputation, and connect organizations with their audiences across multiple channels. Throughout my career, I’ve led social media teams, managed international campaigns, coordinated communications initiatives, and represented organizations at industry events. I’m comfortable working across content creation, copywriting, public relations, analytics, paid campaigns, and stakeholder relations, and I bring a friendly, organized, and results-focused approach to every project.

I’m a marketing communications professional with experience building global brand presence, developing digital and social media strategies, and creating content for the medical, scientific, and meetings industries. I enjoy combining creative storytelling with performance insights to increase engagement, strengthen reputation, and connect organizations with their audiences across multiple channels. Throughout my career, I’ve led social media teams, managed international campaigns, coordinated communications initiatives, and represented organizations at industry events. I’m comfortable working across content creation, copywriting, public relations, analytics, paid campaigns, and stakeholder relations, and I bring a friendly, organized, and results-focused approach to every project.

Available to hire

I’m a marketing communications professional with experience building global brand presence, developing digital and social media strategies, and creating content for the medical, scientific, and meetings industries. I enjoy combining creative storytelling with performance insights to increase engagement, strengthen reputation, and connect organizations with their audiences across multiple channels.

Throughout my career, I’ve led social media teams, managed international campaigns, coordinated communications initiatives, and represented organizations at industry events. I’m comfortable working across content creation, copywriting, public relations, analytics, paid campaigns, and stakeholder relations, and I bring a friendly, organized, and results-focused approach to every project.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Bulgarian
Fluent
English
Advanced
French
Intermediate

Work Experience

Marketing Communications Manager at Kenes Group
May 1, 2025 - Present
Led Kenes Group’s external brand and communications strategy, managing digital marketing, social media, corporate content, media relations, event representation, stakeholder relationships, award submissions, paid campaigns, sustainability communications, and initiatives related to AI projects. Monitored communication effectiveness and brand perception to refine strategy and strengthen the company’s global positioning in the MICE industry.
Marketing Expert at PLAN A
January 1, 2024 - May 1, 2024
Worked as a marketing expert for PLAN A.
Social Media Team Lead & Senior Social Media Manager at Kenes Group
September 1, 2021 - April 1, 2025
Led the social media team and managed platforms for prestigious clients, overseeing the design, creation, and implementation of more than 40 posts weekly across 15 or more channels. Developed strategies for global medical and scientific congresses, grew a cross-platform following of more than 74K, generated 1.9M monthly engagements and 62M impressions, and reported analytics and KPIs using Looker Studio, Sprout Social, and social listening tools.
Key Account Manager at Neg.bg JSCo
March 1, 2020 - September 1, 2021
Worked as a key account manager for Neg.bg JSCo.
Event Specialist at All Channels Communication
October 1, 2018 - March 1, 2020
Worked as an event specialist for All Channels Communication.

Education

Add your educational history here.

Qualifications

Bachelor of Advertising, Marketing and Applied Communication
September 1, 2016 - June 1, 2020
Social Media Marketing: Content Marketing Masterclass - Udemy
January 11, 2030 - August 31, 2026
Fundamentals of Digital Marketing - Google
January 11, 2030 - August 31, 2026
Fundamentals of Graphic Design - Coursera
January 11, 2030 - August 31, 2026
B2B Content Marketing Strategy: SEO Writing - LinkedIn Learning
January 11, 2030 - August 31, 2026
Digital Marketing & SEO - Upskillist
January 11, 2030 - August 31, 2026
Complete Copywriting Course - Udemy
January 11, 2030 - August 31, 2026

Industry Experience

Healthcare, Life Sciences, Professional Services, Travel & Hospitality, Media & Entertainment, Computers & Electronics