Hey! I'm a Creative Director. At the core of my work I try to put stories that are authentic, not over-polished. I care about ideas that offer real value to people, not just catchy headlines. I’m drawn to brands that bring people together, and to visuals that carry personality - not just aesthetics. My background is a weird mix of creative direction, art direction, video, design, and strategy. It might sound like a lot, but it’s given me a solid grip on how to turn ideas into campaigns that connect - with both Dutch and international brands. I work across the full process, from shaping brand strategy to refining the final visuals. I don’t really separate thinking from making. Both matter, and both are part of the job. I believe in... ● Authentic stories ● Work that makes people feel something ● Brands that bring people together ● Ideas that give real human value ● Visuals with presence and personality Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Want to know more? Let's chat over a cup of coffee!…

Ivaylo Kirov

Hey! I'm a Creative Director. At the core of my work I try to put stories that are authentic, not over-polished. I care about ideas that offer real value to people, not just catchy headlines. I’m drawn to brands that bring people together, and to visuals that carry personality - not just aesthetics. My background is a weird mix of creative direction, art direction, video, design, and strategy. It might sound like a lot, but it’s given me a solid grip on how to turn ideas into campaigns that connect - with both Dutch and international brands. I work across the full process, from shaping brand strategy to refining the final visuals. I don’t really separate thinking from making. Both matter, and both are part of the job. I believe in... ● Authentic stories ● Work that makes people feel something ● Brands that bring people together ● Ideas that give real human value ● Visuals with presence and personality Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Want to know more? Let's chat over a cup of coffee!…

Available to hire

Hey! I’m a Creative Director.

At the core of my work I try to put stories that are authentic, not over-polished. I care about ideas that offer real value to people, not just catchy headlines. I’m drawn to brands that bring people together, and to visuals that carry personality - not just aesthetics.

My background is a weird mix of creative direction, art direction, video, design, and strategy. It might sound like a lot, but it’s given me a solid grip on how to turn ideas into campaigns that connect - with both Dutch and international brands. I work across the full process, from shaping brand strategy to refining the final visuals. I don’t really separate thinking from making. Both matter, and both are part of the job.

I believe in…
● Authentic stories
● Work that makes people feel something
● Brands that bring people together
● Ideas that give real human value
● Visuals with presence and personality

Portfolio:
Website not available. Sign in: https://www.twine.net/signup

Want to know more? Let’s chat over a cup of coffee!

See more

Language

English
Fluent
Dutch
Advanced
German
Intermediate

Work Experience

Creative Director at Modern Citizens
January 1, 2020 - Present
Creative direction, art direction, creative concepting, and overall brand storytelling for client projects and pitches. Overseeing the agency’s marketing and communication strategies, ensuring alignment with brand voice and market trends. Directed end-to-end campaign production, from strategy to end delivery, enhancing brand visibility. Worked for clients including Motorola, Shell, Volvo, CEWE, Dille & Kamille, Dunelm, Yakult, Intertoys, Kiosk, ABN Amro, Makro, Blokker, and Grand Optical.
Video Creator at Dutch Review
April 30, 2020 - August 19, 2025
Created and executed video concepts, managing pre-production planning and on-set production. Produced, edited, and published engaging video content, boosting audience interaction and brand awareness.
Video Creator & Motion Designer at Freelance
January 31, 2020 - August 19, 2025
Provided tailored video creation and motion design services for corporate and social media content. Developed impactful visuals and animations, enhancing client work.
Video Creator at Dutch Review, Leiden, The Netherlands
April 30, 2020 - August 21, 2025
Created and executed video concepts, managing pre-production planning and on-set production. Produced, edited, and published engaging video content, boosting audience interaction and brand awareness.
Video Creator & Motion Designer at Freelance
January 31, 2023 - August 21, 2025
Provided tailored video creation and motion design services for corporate and social media content. Developed impactful visuals and animations, enhancing client work.
Creative Direction, Art Direction, Creative Concepting, and Overall Brand Storytelling at Modern Citizens, Rotterdam, The Netherlands
September 1, 2025 - August 21, 2025
Creative direction, art direction, creative concepting, and overall brand storytelling for client projects and pitches. Overseen the agency’s marketing and communication strategies, ensuring alignment with brand voice and market trends. Directed end-to-end campaign production, from strategy to end delivery, enhancing brand visibility. Worked with clients including Motorola, Shell, Volvo, CEWE, Dille & Kamille, Dunelm, Yakult, Intertoys, Kiosk, ABN Amro, Makro, Blokker, Grand Optical.

Education

Bachelor of International Creative Business at Inholland University of Applied Sciences
January 1, 2018 - January 1, 2022
Creative Direction Course at Central Saint Martins - University of the Arts London
June 20, 2025 - July 1, 2025
Film Minor Education at Inholland University of Applied Sciences
September 1, 2020 - February 1, 2021
Bachelor of International Creative Business at Inholland University of Applied Sciences, The Hague, The Netherlands
January 1, 2018 - January 1, 2022
Creative Direction Course at Central Saint Martins - University of the Arts London, London, UK
January 1, 2018 - January 1, 2022
Film Minor Education at Modern Citizens, Rotterdam, The Netherlands
March 1, 2021 - September 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Financial Services, Consumer Goods
    paper From Retro to Viral: Motorola’s Gen-Z Makeover

    When we were first asked to pitch to Motorola, the reaction around the room said it all: “Motorola? Does that brand even still exist?”

    Right away, we knew the challenge wasn’t just strategic or creative, it was cultural. For many, Motorola was stuck in the past, remembered more for its flip phones than its presence in today’s smartphone market. Our mission was clear: make Motorola relevant again, especially to Gen Z and Millennials, who barely remembered the brand at all.

    Motorola knew it too. They came to us with a bold ask: help them reconnect with a new generation and give the brand a fresh pulse, especially in the Benelux region. This wasn’t about nostalgia, it was about reinvention.

    “Motorola’s real opportunity with Gen Z lies in building a community around its products and services. That only works if we truly understand what this audience wants and values.

    Let’s be honest – owning a smartphone today is less about specs and more about the lifestyle it represents. Want a sleek, professional image? Choose an iPhone. Prefer something bold and tech-savvy? Samsung Galaxy is your pick.

    But if you want to stand out – to be vibrant, fresh, and unapologetically creative – choose Motorola.”

    We pitched a content strategy that did just that, rooted in local insights but with global energy. Our approach? Turn Motorola into a lifestyle brand with humor, attitude, and a strong visual identity. We positioned the brand at the intersection of culture and creativity. And we won the pitch.

    But that was just the beginning.
    Working hand in hand with Motorola’s global marketing team and their EMEA creative agency, we developed a bold new social direction. Across the Netherlands and Belgium, we brought Motorola’s channels to life with vibrant user-generated content, sharp videos, clever storytelling, and design that demanded attention.

    As Creative and Art Director, I led the vision to reframe Motorola not just as a tech company, but as a brand that lives in the worlds of fashion, art, and youth culture. The result? A more expressive, human, and undeniably cool identity that speaks to today’s audience.

    Now, Motorola is no longer seen as a relic. In the Benelux, it’s turning heads, winning clicks, and earning real love from a new generation. And we’re just getting started.