I am a graphic designer and content producer with over 10 years of experience creating innovative design solutions. My passion is in crafting visual identities and marketing strategies that resonate with audiences and drive results. I'm constantly exploring new tools and technologies to improve my craft and deliver outstanding results for my clients.

I am a graphic designer and content producer with over 10 years of experience creating innovative design solutions. My passion is in crafting visual identities and marketing strategies that resonate with audiences and drive results. I'm constantly exploring new tools and technologies to improve my craft and deliver outstanding results for my clients.

Available to hire

I am a graphic designer and content producer with over 10 years of experience creating innovative design solutions. My passion is in crafting visual identities and marketing strategies that resonate with audiences and drive results. I’m constantly exploring new tools and technologies to improve my craft and deliver outstanding results for my clients.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Director at Self-employed / Freelance
January 1, 2021 - Present
End-to-end creative direction and brand strategy across politics, hospitality, energy, and institutional sectors for multiple clients including Partido Socialista, Lightfoot Travel, Kitchenette, IDEFF, and NOSE.
Web & Digital Designer at ISCTE
January 1, 2021 - December 31, 2022
Contributed to the UI redesign of ISCTE's institutional website across desktop and mobile, working within an existing design system to refine and rearrange interface components. Designed offline communication materials for the university campus and managed backend content.
Digital Marketing & Creative Director at Câmara Municipal de Lisboa
January 1, 2019 - December 31, 2022
Digital Marketing Team Leader for two landmark European campaigns — Lisbon European Green Capital 2020 and European Capital of Sport 2021 — managing a team of eight and overseeing all creative output and digital communication across both. Executive produced documentary series 'Citizen Diaries' and 'Momentum.' Led strategic definition, information architecture, and UX/UI design for the complete redesign of lisboa.pt.
Brand & Digital Marketing Manager at Skyhour
January 1, 2018 - December 31, 2019
Full ownership of Skyhour's brand communication and digital presence for the US market. Built and managed global social communities, developed graphic assets, ran paid social campaigns, and created content strategies to drive brand awareness and lead acquisition across international markets.
Creative & Advertising Designer at Keep it Real
January 1, 2017 - December 31, 2018
Managed digital strategy, content creation, and graphic design for multiple brands across the agency's portfolio. Developed and monitored paid social campaigns, managed online communities, and produced digital and offline assets across varied sectors and brand identities.
International Digital Strategy Manager at Youzza Lift Consulting Brand
January 1, 2014 - December 31, 2017
Managed marketing teams across Portugal, UK, Spain, and Brazil, leading the development of international digital strategies, new business initiatives, and retention campaigns. Coordinated cross-cultural creative and strategic output for a pan-European platform.
Content & Creative Designer at Karma Network
January 1, 2013 - December 31, 2014
Designed and produced content for digital platforms across multiple brands within the Karma Network Group. Developed and monitored digital ad campaigns, and produced graphic assets spanning institutional communication, commercial materials for large retail and distribution, brand activations, and events.
Social Media & Brand Engagement Manager at Home Lovers
January 1, 2012 - December 31, 2013
Responsible for all communication, copywriting, and content design at Home Lovers, including management and growth of a Facebook community of over 69,000 fans. Contributed to new business development and digital strategy, delivered regular reporting, metrics analysis, and actionable insights.
Creative Director at Partido Socialista
January 1, 2021 - Present
Part of the creative team responsible for the party's digital and outdoor communication; contributed to visual assets for the 2024 legislative and European Parliament election campaigns across Instagram, TikTok, Twitter, YouTube, Telegram, WhatsApp, Facebook, billboards, and national signage.
Freelance Social Media Manager / Visual Asset Producer at NO S
January 1, 2022 - December 31, 2022
Freelance social media management and visual asset production for the 2022 Christmas campaign.
Web & Digital Designer at ISCTE
January 1, 2019 - January 1, 2022
Contributed to the UI redesign of ISCTE's institutional website, refined existing design system, and designed offline campus materials; managed backend content.
Digital Marketing & Creative Director at Câmara Municipal de Lisboa
January 1, 2018 - January 1, 2019
Digital Marketing Team Leader for two landmark European campaigns — Lisbon European Green Capital 2020 and European Capital of Sport 2021 — managing a team of eight and overseeing all creative output and digital communication; executive produced documentary series Citizen Diaries and Momentum; led the redesign of lisboa.pt.
Brand & Digital Marketing Manager at Skyhour
January 1, 2017 - January 1, 2018
Full ownership of Skyhour's brand communication and digital presence for the US market. Built and managed global social communities, developed graphic assets, ran paid social campaigns, and created content strategies to drive brand awareness and lead acquisition across international markets.
International Digital Strategy Manager at Youzz - a Lift Consulting Brand
January 1, 2014 - January 1, 2017
Managed marketing teams across Portugal, UK, Spain, and Brazil, leading the development of international digital strategies, new business initiatives, and retention campaigns. Coordinated cross-cultural creative and strategic output for a pan-European platform.
Creative Director at Freelance / Multi-client (Partido Socialista; Lightfoot Travel; Kitchenette; IDEFF; NOS)
January 1, 2021 - Present
End-to-end creative direction and brand strategy across politics, hospitality, energy, and institutional sectors for multiple clients. Contributed to digital and outdoor assets and ensured cohesive visual language across campaigns and channels, including social, web, and signage.
International Digital Strategy Manager at Youzz-a Lift Consulting Brand
January 1, 2014 - December 31, 2017
Managed marketing teams across Portugal, UK, Spain, and Brazil, leading the development of international digital strategies, new business initiatives, and retention campaigns.
Web & Digital Designer at ISCTE
January 1, 2017 - December 31, 2018
Contributed to the UI redesign of ISCTE's institutional website across desktop and mobile, working within an existing design system to refine and rearrange interface components. Designed offline communication materials for the university campus and managed backend content.
Freelance Brand & Creative Designer at Various Clients
January 1, 2021 - Present
Concept-to-delivery design and production across digital, print, and outdoor. Worked with clients spanning politics, hospitality, energy, and institutional sectors.

Education

UX/UI Design at LSD - Lisbon School of Design
January 11, 2030 - April 4, 2026
Graphic Design at Instituto Superior de Educação e Ciências
January 11, 2030 - April 4, 2026
Master in Architecture at Universidade Autónoma de Lisboa
January 1, 2013 - January 1, 2014
UX/UI Design at LSD - Lisbon School of Design
January 11, 2030 - April 4, 2026
Graphic Design at Instituto Superior de Educação e Ciências
January 11, 2030 - April 4, 2026
Master in Architecture at Universidade Autónoma de Lisboa
January 1, 2013 - January 1, 2014
UX/UI Design at Lisbon School of Design
January 11, 2030 - April 7, 2026
Graphic Design at Instituto Superior de Educação e Ciências
January 11, 2030 - April 7, 2026
Master in Architecture at Universidade Autónoma de Lisboa
January 11, 2030 - April 7, 2026
Bachelor's Degree in Design at LSD - Lisbon School of Design
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Travel & Hospitality, Energy & Utilities, Media & Entertainment, Education, Professional Services, Non-Profit Organization, Retail