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I am a Product Designer with 6 years of experience designing complex digital products. I work across the entire product lifecycle - from discovery and UX strategy to high-fidelity UI and developer handoff - helping teams turn complex workflows into intuitive experiences that balance user needs with business goals. My experience spans healthcare, wellness, logistics, travel, entertainment, e-commerce, and enterprise SaaS, designing mobile apps, complex dashboards, onboarding experiences, conversion-focused user journeys, and scalable design systems. What I can help with: • End-to-end Product Design (Discovery → UX → UI → Delivery) • Complex B2B SaaS platforms & enterprise workflows • Mobile & web application design • UX strategy, user flows & information architecture • Design systems & component libraries (Figma) • Interactive prototypes & usability testing • Conversion & onboarding optimization • Developer-ready UI and close collaboration with engineering I work closely with product managers, engineers, and stakeholders, and use AI tools throughout my workflow to prototype, explore ideas, and iterate faster without compromising quality. Whether you're building a new product, improving an existing experience, or simplifying a complex workflow, I can help you create intuitive, scalable products that are ready to ship. If you're looking for a designer who can quickly understand complex products, work independently, and deliver polished, developer-ready designs, I would love to hear about your project.…I am a Product Designer with 6 years of experience designing complex digital products. I work across the entire product lifecycle - from discovery and UX strategy to high-fidelity UI and developer handoff - helping teams turn complex workflows into intuitive experiences that balance user needs with business goals. My experience spans healthcare, wellness, logistics, travel, entertainment, e-commerce, and enterprise SaaS, designing mobile apps, complex dashboards, onboarding experiences, conversion-focused user journeys, and scalable design systems. What I can help with: • End-to-end Product Design (Discovery → UX → UI → Delivery) • Complex B2B SaaS platforms & enterprise workflows • Mobile & web application design • UX strategy, user flows & information architecture • Design systems & component libraries (Figma) • Interactive prototypes & usability testing • Conversion & onboarding optimization • Developer-ready UI and close collaboration with engineering I work closely with product managers, engineers, and stakeholders, and use AI tools throughout my workflow to prototype, explore ideas, and iterate faster without compromising quality. Whether you're building a new product, improving an existing experience, or simplifying a complex workflow, I can help you create intuitive, scalable products that are ready to ship. If you're looking for a designer who can quickly understand complex products, work independently, and deliver polished, developer-ready designs, I would love to hear about your project.

Iwona Sztorc

Product Designer, UX Designer, UI Designer, +1

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I am a Product Designer with 6 years of experience designing complex digital products. I work across the entire product lifecycle - from discovery and UX strategy to high-fidelity UI and developer handoff - helping teams turn complex workflows into intuitive experiences that balance user needs with business goals. My experience spans healthcare, wellness, logistics, travel, entertainment, e-commerce, and enterprise SaaS, designing mobile apps, complex dashboards, onboarding experiences, conversion-focused user journeys, and scalable design systems. What I can help with: • End-to-end Product Design (Discovery → UX → UI → Delivery) • Complex B2B SaaS platforms & enterprise workflows • Mobile & web application design • UX strategy, user flows & information architecture • Design systems & component libraries (Figma) • Interactive prototypes & usability testing • Conversion & onboarding optimization • Developer-ready UI and close collaboration with engineering I work closely with product managers, engineers, and stakeholders, and use AI tools throughout my workflow to prototype, explore ideas, and iterate faster without compromising quality. Whether you're building a new product, improving an existing experience, or simplifying a complex workflow, I can help you create intuitive, scalable products that are ready to ship. If you're looking for a designer who can quickly understand complex products, work independently, and deliver polished, developer-ready designs, I would love to hear about your project.…I am a Product Designer with 6 years of experience designing complex digital products. I work across the entire product lifecycle - from discovery and UX strategy to high-fidelity UI and developer handoff - helping teams turn complex workflows into intuitive experiences that balance user needs with business goals. My experience spans healthcare, wellness, logistics, travel, entertainment, e-commerce, and enterprise SaaS, designing mobile apps, complex dashboards, onboarding experiences, conversion-focused user journeys, and scalable design systems. What I can help with: • End-to-end Product Design (Discovery → UX → UI → Delivery) • Complex B2B SaaS platforms & enterprise workflows • Mobile & web application design • UX strategy, user flows & information architecture • Design systems & component libraries (Figma) • Interactive prototypes & usability testing • Conversion & onboarding optimization • Developer-ready UI and close collaboration with engineering I work closely with product managers, engineers, and stakeholders, and use AI tools throughout my workflow to prototype, explore ideas, and iterate faster without compromising quality. Whether you're building a new product, improving an existing experience, or simplifying a complex workflow, I can help you create intuitive, scalable products that are ready to ship. If you're looking for a designer who can quickly understand complex products, work independently, and deliver polished, developer-ready designs, I would love to hear about your project.

Available to hire

Palma, Spain

I am a Product Designer with 6 years of experience designing complex digital products.

I work across the entire product lifecycle - from discovery and UX strategy to high-fidelity UI and developer handoff - helping teams turn complex workflows into intuitive experiences that balance user needs with business goals.

My experience spans healthcare, wellness, logistics, travel, entertainment, e-commerce, and enterprise SaaS, designing mobile apps, complex dashboards, onboarding experiences, conversion-focused user journeys, and scalable design systems.

What I can help with:

• End-to-end Product Design (Discovery → UX → UI → Delivery)
• Complex B2B SaaS platforms & enterprise workflows
• Mobile & web application design
• UX strategy, user flows & information architecture
• Design systems & component libraries (Figma)
• Interactive prototypes & usability testing
• Conversion & onboarding optimization
• Developer-ready UI and close collaboration with engineering

I work closely with product managers, engineers, and stakeholders, and use AI tools throughout my workflow to prototype, explore ideas, and iterate faster without compromising quality.

Whether you’re building a new product, improving an existing experience, or simplifying a complex workflow, I can help you create intuitive, scalable products that are ready to ship.

If you’re looking for a designer who can quickly understand complex products, work independently, and deliver polished, developer-ready designs, I would love to hear about your project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Product Designer at WeightWatchers (Client) — Lumenalta

November 1, 2025 - June 1, 2026

Owned key product areas end-to-end across a new iOS app and web experience, turning ambiguous problems into clear flows, interfaces, and interaction models from early concept through shipped implementation. Drove adoption of a component-based design language (Apple’s Liquid Glass / iOS 26), defining reusable patterns, tokens, and specifications to improve consistency and speed across designers and engineers. Partnered closely with engineering to design and ship at high velocity, including an AI-powered body scanner feature from concept through delivery. Redesigned the Med+ quiz-to-checkout funnel, modeled to increase conversion by 17% and reduce 30-day cancellations by 22%.

Senior Product Designer at ReserveBar

April 1, 2025 - April 1, 2025

Owned end-to-end UX/UI design for key features across ReserveBar’s luxury e-commerce platform, including an advanced inventory management system and personalized product builder. Collaborated closely with product managers and developers to align on scope, priorities, and technical constraints, ensuring smooth handoffs and consistent implementation. Created wireframes, interactive prototypes, and high-fidelity UI mockups using Figma, while ensuring consistency with the brand and design system. Analyzed user feedback and pain points for Liquid Element’s PDF, cart, and checkout custom builder experience, delivering design solutions that enhanced usability and improved partner satisfaction. Monitored KPIs and qualitative feedback to validate design impact, ensuring measurable improvements in user experience and business outcomes.

Senior Product Designer at Unrooted

April 1, 2024 - October 28, 2025

Led the full product design lifecycle and created the entire brand and mobile app experience for a gear rental platform — from discovery and UX strategy to branding, visual identity, and marketing assets. Conducted in-depth competitor analysis and market research to identify user needs. Planned and conducted in-depth user research, including interviews and usability testing with travelers. Created wireframes, interactive prototypes, and high-fidelity designs in Figma, ensuring intuitive user flows and seamless mobile experience. Collaborated closely with the tech lead to align on design feasibility and design-to-development handoff. Represented Unrooted as a speaker and exhibitor at international startup events including Web Summit and Startup Grind Global Conference.

Product Designer at ReserveBar

February 1, 2024 - April 1, 2025

Owned end-to-end UX/UI for a luxury e-commerce platform, including an inventory management system and a personalized product builder, maintaining high craft standards across brand and design-system consistency. Designed and maintained reusable components and pixel-perfect Figma UI with strong attention to interaction and presentation detail.

Product Designer at Lumenalta

December 1, 2023 - December 1, 2023

Delivered user-centered design solutions across multiple client projects in e-commerce, logistics, and SaaS—owning projects from research through to developer-ready UI. Facilitated stakeholder workshops, conducted heuristic evaluations, and translated requirements into wireframes, mockups, and design documentation. Documented component usage guidelines, enabling cross-organization adoption of UI patterns and reducing design inconsistencies. Worked independently in agile teams, often owning the full product design process—from discovery and problem definition to final handoff. Collaborated with developers to ensure pixel-perfect implementation, providing specs and component documentation.

Founder & Lead Product Designer at Unrooted

January 1, 2023 - Present

Founded and leads a peer-to-peer marketplace for travellers and digital nomads. Own product design end-to-end with full autonomy: problem framing and UX strategy, plus UI, design system, and brand.

UX/UI Designer at Vibe Agency

September 1, 2021 - September 1, 2021

Designed the complete product ecosystem, including the landing page, multi-step application process, interview workflow, user induction and training dashboard, and CMS for admins. Collaborated with cross-functional teams to define user flows and high-fidelity UI for both applicants and internal administrative staff. Created and maintained a scalable design system to ensure visual and functional consistency across the platform. Ensured accessibility compliance (WCAG standards) to meet the needs of diverse healthcare users and administrators.

Product Designer (Contractor) at Lumenalta

August 1, 2021 - December 1, 2023

Led design for Redwood Logistics, turning highly complex, information-dense supply-chain orchestration workflows (e.g., API mappings and system orchestration) into clear, usable data-dense dashboards while partnering with engineers on technical constraints. Designed for First Onsite, making dense data flowing between headquarters, field teams, and clients clear and actionable under tight constraints. Owned end-to-end design across e-commerce, logistics, and B2B SaaS client work, and created/scaled reusable design systems and component patterns for cross-organization consistency.