I am a graphic designer and art director with more than 15 years of experience creating visual identities, digital designs, print collateral, presentations, web graphics, and branded content. My background in graphic design and web development has given me a strong foundation in typography, layout, responsive design, visual storytelling, and production. I enjoy translating ideas into clear, compelling visual communications that support both creative and business goals. I bring a collaborative, organized approach to every project, guiding work from concept through final production while managing timelines, quality, and client expectations. I have led creative projects for businesses, organizations, entrepreneurs, artists, brands, events, and media platforms, and I am comfortable working across digital, print, web, presentation, and physical brand touchpoints. I am currently available for remote graphic design, visual design, brand design, production design, digital design, and art direction opportunities.

Risa V. Gouvia

I am a graphic designer and art director with more than 15 years of experience creating visual identities, digital designs, print collateral, presentations, web graphics, and branded content. My background in graphic design and web development has given me a strong foundation in typography, layout, responsive design, visual storytelling, and production. I enjoy translating ideas into clear, compelling visual communications that support both creative and business goals. I bring a collaborative, organized approach to every project, guiding work from concept through final production while managing timelines, quality, and client expectations. I have led creative projects for businesses, organizations, entrepreneurs, artists, brands, events, and media platforms, and I am comfortable working across digital, print, web, presentation, and physical brand touchpoints. I am currently available for remote graphic design, visual design, brand design, production design, digital design, and art direction opportunities.

Available to hire

I am a graphic designer and art director with more than 15 years of experience creating visual identities, digital designs, print collateral, presentations, web graphics, and branded content. My background in graphic design and web development has given me a strong foundation in typography, layout, responsive design, visual storytelling, and production. I enjoy translating ideas into clear, compelling visual communications that support both creative and business goals.

I bring a collaborative, organized approach to every project, guiding work from concept through final production while managing timelines, quality, and client expectations. I have led creative projects for businesses, organizations, entrepreneurs, artists, brands, events, and media platforms, and I am comfortable working across digital, print, web, presentation, and physical brand touchpoints. I am currently available for remote graphic design, visual design, brand design, production design, digital design, and art direction opportunities.

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Work Experience

Marketing & Events Manager / Independent Contractor at Essence Fragrance Bar, LLC
April 1, 2026 - August 1, 2026
Designed branded visual assets and production-ready collateral for a luxury fragrance brand and activations. Created custom fragrance menus, rack cards, informational inserts, tabletop signage, dispenser labels, perfume bottle labels, and branded event collateral. Developed mood boards, creative concepts, mockups, visual direction, and presentation materials.
Event Manager / Operations Coordinator at ASM Global / Osceola Heritage Park
January 1, 2022 - January 1, 2024
Coordinated large-scale customer-facing initiatives ranging from 1,000 to more than 500,000 attendees. Managed setup, breakdown, timelines, logistics, task lists, production requirements, and operational plans for branded marketing activations. Collaborated with vendors and internal teams to execute customer-facing experiences.
SEO Auditor | Digital Marketing Specialist - Contract at Achieve/RihCo International
January 1, 2021 - December 1, 2021
Performed SEO audits and on-page optimization, increasing organic search performance by 23%. Managed social media campaigns generating 317,000+ impressions through organic content strategies. Developed blogs, digital ads, and social copy optimized for search intent and conversion. Monitored analytics to align digital marketing initiatives with business growth goals, contributing to 21% revenue growth. Collaborated with web developers to implement optimized layouts and responsive design.
Marketing Manager / Social Media Coordinator at Nuurez, Inc.
September 1, 2020 - February 1, 2022
Managed digital marketing campaigns across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Expanded YouTube subscriber base from 75K to 150K+ through strategic content promotion and performance analysis. Designed and executed email marketing and paid social campaigns, increasing brand awareness by 200%+ within 12 months. Built and maintained content calendars aligned with campaign goals and engagement metrics. Supported website optimization efforts including broken-link resolution, click-funnel improvements, and SEO alignment. Assisted with digital press releases and online brand positioning initiatives.
Marketing Manager at Carrabba’s Italian Grille
December 1, 2019 - February 1, 2022
Supported regional digital marketing initiatives including email campaigns, promotions, and direct mail. Executed localized campaigns to increase repeat traffic and customer retention. Assisted leadership with campaign planning, performance tracking, and brand consistency.
Digital Marketing Director at LoveNotez Media
March 1, 2011 - Present
Led digital marketing and social media strategy for brands requiring clear communication of specialized or technical services. Planned, executed, and optimized multi-platform content strategies across Instagram, Facebook, Twitter, Pinterest, and emerging platforms. Increased organic reach to 5,000+ weekly impressions and scaled website visibility to 1.7M+ page views through SEO-driven content and optimized digital assets. Developed analytics-informed content calendars, ensuring consistent brand messaging and performance tracking. Conducted SEO audits, keyword research, and website restructuring to improve discoverability and user experience. Designed campaign assets and digital advertisements aligned with brand guidelines and business objectives. Used Google Analytics and platform insights to evaluate campaign effectiveness and guide optimization. Collaborated with clients to translate technical offerings into audience-friendly digital narratives.
Content Producer / Digital Media Strategist / Media Operations Support at Game Savvy Late Night / Andre Savage Media
August 1, 2010 - June 1, 2015
Produced digital and broadcast content for high-visibility media platforms. Developed scripts, branded digital assets, and promotional content. Integrated social media strategies that resulted in 300% quarterly increases in Facebook engagement. Supported audience analytics, performance reporting, presentations, correspondence, meeting logistics, and media operations.
Content Producer | Digital Media Strategist at Game Savvy Late Night (NBC Affiliate)
August 1, 2010 - June 1, 2015
Produced digital and broadcast content for high-visibility media platforms. Integrated social media strategies resulting in 300% quarterly increases in Facebook engagement. Developed scripts, branded digital assets, and promotional content. Supported audience analytics and performance reporting for advertisers and partners.

Education

Associates of Applied Sciences - Graphic Design & Web Development at F.I.R.S.T. Institute
November 1, 2018 - November 1, 2019
Bachelor of Science - Mass Communications at University of Toledo
January 1, 2008 - November 1, 2011
A.A.S., Graphic Design & Web Development at F.I.R.S.T. Institute
January 1, 2018 - January 1, 2019
B.S., Mass Communications at University of Toledo
January 1, 2008 - January 1, 2011
A.A.S., Graphic Design & Web Development at F.I.R.S.T. Institute
January 1, 2018 - January 1, 2019
B.S., Mass Communications at University of Toledo
January 1, 2008 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet