Available to hire
I’m a passionate communications professional with a strong background in social media, PR, and influencer relations. After completing a Degree Apprenticeship at L’Oréal and helping Lancôme drive advocacy and engagement, I spent the last 12 months travelling the world to gain a deeper understanding of diverse cultures and global trends.
During my travels I freelanced in the beauty and hospitality industries, creating engaging content for social media and managing influencer relationships. I’m now eager to bring my hands-on experience and enthusiasm to a new opportunity in Social Media & Communications, where I can continue to grow and contribute to a dynamic and creative environment.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Assistant Communications & Advocacy Manager at Lancôme: L’Oréal Groupe
August 31, 2024 - October 6, 2025Managed the My Lancôme Community platform and influencer partnerships; drove organic social growth through trend-led creator partnerships, delivering tens of millions of views and strong engagement during key events; coordinated press and influencer events including the BAFTA Awards; produced paid partnerships and Spark Ads campaigns generating approximately 30 million views per month; supported Lancôme’s charity partnership with The National Literacy Trust.
Assistant Communications & Advocacy Manager at Lancôme: L’Oréal Groupe, London
August 31, 2024 - October 6, 2025Managed the My Lancôme Community platform, driving consumer engagement via competitions, interactive campaigns and micro-influencer ambassador partnerships. Increased Lancôme’s organic social performance MOM through trend-led creator partnerships, including leading seeding & e-blasts resulting in 40M views and 800K engagements during a key event. Executed regular high-performing personalised influencer mailer campaigns, driving circa 3.5M views per campaign. Managed short and long-term influencer paid partnerships. Created content strategies and briefs, including monthly Spark Ads campaigns that generated approximately 30 million views per month. Coordinated press and influencer events, including the BAFTA Awards, where I managed a team of 12 Pro-Artists alongside managing paid partnerships and organic seeding, resulting in 52 million video views across the event weekend. Owned local social media channels, planning and scheduling content via Sprinklr. Supported Lancôme’s charity
Assistant Communications & Advocacy Manager at Lancôme: L’Oréal Groupe, London
August 1, 2024 - October 6, 2025Managed the My Lancôme Community platform; drove consumer engagement via competitions, interactive campaigns and micro-influencer partnerships. Increased Lancôme’s organic social performance MOM through trend-led creator partnerships, including seeding & e-blasts resulting in 40M views and 800K engagements during a key event. Executed regular high-performing personalised influencer mailer campaigns, driving circa 3.5M views per campaign. Managed short and long-term influencer paid partnerships. Created content strategies and briefs, including monthly Spark Ads campaigns that generated approximately 30 million views per month. Coordinated press and influencer events, including the BAFTA Awards, where I managed a team of 12 Pro-Artists alongside managing paid partnerships and organic seeding, resulting in 52 million video views across the event weekend. Owned local social media channels, planning and scheduling content via Sprinklr. Supported Lancôme’s charity partnership with The
Assistant Communications & Advocacy Manager at Lancôme: L’Oréal Groupe, London
August 1, 2024 - October 6, 2025Managed the My Lancôme Community platform, driving consumer engagement via competitions and micro-influencer partnerships. Increased organic social performance through trend-led creator partnerships, leading seedings and e-blasts with 40M views and 800K engagements during a key event. Executed high-performing influencer mailer campaigns averaging ~3.5M views per campaign. Coordinated paid partnerships and Spark Ads campaigns generating ~30M views per month. Oversaw press and influencer events (including the BAFTA Awards) with a team of 12 Pro-Artists, delivering 52M video views across the event weekend. Owned local social channels with scheduling via Sprinklr. Supported charity partnerships with The National Literacy Trust, delivering career days, workshops, and masterclasses to 800+ students.
Assistant Communications & Advocacy Manager at Lancôme: L’Oréal Groupe, London
August 1, 2024 - October 6, 2025Managed the My Lancôme Community platform with competitions, interactive campaigns and micro-influencer partnerships; Increased organic social performance through trend-led creator partnerships (40M views, 800K engagements during a key event); Executed personalised influencer mailer campaigns (~3.5M views per campaign); Managed paid partnerships and content strategies including Spark Ads campaigns (~30M views per month); Coordinated press and influencer events, including the BAFTA Awards, with a team of 12 Pro-Artists and delivering 52M video views across the event weekend; Owned local social channels via Sprinklr; Supported charity partnership with The National Literacy Trust reaching 800+ students.
Freelance Social Media Manager at Freelance / Various clients
June 1, 2024 - PresentDuring travels, produced engaging digital content for beauty and hospitality brands, boosting reach and engagement on Instagram and TikTok; launched new TikTok channels with tailored content strategies and clear growth guidelines.
Freelance Social Media & Community Manager at Self-Employed / Freelance
June 1, 2024 - PresentProduced engaging digital content for beauty and hospitality brands across Instagram and TikTok; increased reach by 150% within two weeks through trend-led formats and optimized hashtags; launched new TikTok channels with tailored strategies and growth guidelines.
Freelance Social Media Manager & Content Creator
June 1, 2024 - PresentWhile travelling, produced engaging digital content for beauty and hospitality brands across Instagram and TikTok; increased brands' reach by 150% within two weeks through trend-led video formats and optimised hashtag use; launched new TikTok channels with tailored content strategies and guidance for continued growth.
Freelance Social Media & Community Manager
June 1, 2024 - PresentWhile travelling, I’ve worked within the beauty and hospitality industries, producing engaging digital content that enhances brand presence and audience engagement across Instagram & TikTok. Increased brands’ reach by 150% within two weeks through strategic content creation, trend-led video formats, and optimised hashtag use. Helped brands launch new TikTok channels, delivering tailored content strategies and leaving clients with clear guidelines for continued growth and engagement.
Freelance Social Media & Community Manager at Various brands (Freelance)
June 1, 2024 - PresentProduced engaging digital content for beauty and hospitality brands across Instagram and TikTok; Increased brands' reach by 150% within two weeks through strategic content creation, trend-led video formats and optimised hashtag use; Launched new TikTok channels with tailored content strategies and guidelines for ongoing growth.
Digital Marketing Degree Apprentice at Matrix: L’Oréal Groupe
June 30, 2023 - October 6, 2025Successfully balanced working across three key pillars of marketing within the haircare sector: Digital, E-Commerce, and Social Media/PR. Owned the social calendar, including running content days, generating UGC and writing copy. Conducting competitor analysis to continuously improve strategy. Managed community engagement by responding to messages and comments via the brand’s social media handle, achieving a 100% response rate. Developed and executed influencer outreach strategies, established connections with B2B and B2C influencers and expanded social outreach to 500,000 monthly from zero. Ran two brands' websites and created assets in Photoshop for digital media. Updating the brand stores across multiple e-commerce websites, such as Amazon, and ensuring synergy across all online and digital marketing platforms.
Digital Marketing Degree Apprentice at Matrix: L’Oréal Groupe
June 1, 2023 - October 6, 2025Owned the social calendar, produced UGC and copy; conducted competitor analysis; managed community engagement with 100% response rate; developed influencer outreach strategies and expanded social outreach to 500,000 monthly; ran two brand websites and created assets in Photoshop; updated brand stores across e-commerce platforms including Amazon; ensured alignment across online and digital marketing.
Digital Marketing Degree Apprentice at Matrix: L’Oréal Groupe, London
June 1, 2023 - October 6, 2025Successfully balanced working across three key pillars of marketing within the haircare sector: Digital, E-Commerce, and Social Media/PR. Owned the social calendar, including running content days, generating UGC and writing copy. Conducted competitor analysis to continuously improve strategy. Managed community engagement by responding to messages and comments via the brand’s social media handle, achieving a 100% response rate. Developed and executed influencer outreach strategies, established connections with B2B and B2C influencers and expanded social outreach to 500,000 monthly from zero. Ran two brands' websites and created assets in Photoshop for digital media. Updated the brand stores across multiple e-commerce websites, such as Amazon, and ensured synergy across all online and digital marketing platforms.
Digital Marketing Degree Apprentice at Matrix: L’Oréal Groupe, London
June 1, 2023 - October 6, 2025Balanced across three marketing pillars: Digital, E-Commerce, and Social Media/PR. Managed the social calendar, content days, generated UGC and copy. Performed competitor analysis to optimize strategy. Achieved 100% response rate in community engagement. Developed influencer outreach strategies, establishing connections with B2B and B2C influencers and expanding social outreach to 500,000 monthly. Ran two brand websites and created assets in Photoshop;更新 brand stores across multiple e-commerce platforms (e.g., Amazon) and delivered 27% uplift in sales through Amazon campaigns.
Digital Marketing Degree Apprentice at Matrix: L’Oréal Groupe, London
June 1, 2023 - October 6, 2025Balanced work across Digital, E-Commerce, and Social Media/PR; Owned the social calendar, produced UGC and wrote copy; Conducted competitor analysis to continuously improve strategy; Managed community engagement with a 100% response rate; Developed and executed influencer outreach strategies, expanding social outreach to 500,000 monthly; Ran two brands' websites and created assets in Photoshop; Updated brand stores across multiple e-commerce platforms.
Customer Service Assistant at Waitrose & Partners Godalming
December 1, 2020 - October 6, 2025Supervised the Customer Service department, coordinated staff breaks and workflows. Managed the Welcome Desk, acted as first point of contact for in-store and phone queries, resolved issues effectively. Carried out accurate data input and maintained store records. Coordinated weekend online orders process to ensure timely processing and delivery.
Education
Digital Marketing Degree Apprenticeship at Matrix: L’Oréal Groupe, London
January 1, 2021 - June 1, 2023Bachelor of Arts with Honours in Business Management (Degree Apprenticeship - CDMA) at University of Kent
January 11, 2030 - October 6, 2025Bachelor of Arts with Honours in Business Management (Degree Apprenticeship - CDMA) at University of Kent
January 11, 2030 - October 6, 2025Digital Marketing Degree Apprentice at Matrix: L’Oréal Groupe
January 1, 2021 - June 30, 2023Chartered Management Qualification at The Chartered Management Institute
January 11, 2030 - October 6, 2025Digital Marketing Degree Apprentice at Matrix: L’Oréal Groupe, London
January 1, 2021 - June 1, 2023Bachelor of Arts with Honours in Business Management (Degree Apprenticeship) at University of Kent – CDMA
January 11, 2030 - October 6, 2025Digital Marketing Degree Apprenticeship at Matrix: L’Oréal Groupe, London
January 1, 2021 - June 1, 2023Bachelor of Arts with Honours in Business Management (Degree Apprenticeship - CDMA) at University of Kent
January 11, 2030 - October 6, 2025Chartered Management Qualification at Chartered Management Institute
January 11, 2030 - October 6, 2025Bachelor of Arts with Honours in Business Management (Degree Apprenticeship - CDMA) at University of Kent
January 11, 2030 - October 6, 2025Digital Marketing Degree Apprenticeship at Matrix: L’Oréal Groupe, London
January 1, 2021 - June 1, 2023Qualifications
GCSEs: Maths (A*), English Language (A), plus 3 A*’s, 5 A’s, and 1 B across other subjects
January 11, 2030 - October 6, 2025AS Level: Mathematics (A)
January 11, 2030 - October 6, 2025A Level: Art Textiles (A*), Business Studies (A), Politics (B)
January 11, 2030 - October 6, 2025Chartered Management Qualification
January 11, 2030 - October 6, 2025GCSEs
January 11, 2030 - October 6, 2025AS Level: Mathematics
January 11, 2030 - October 6, 2025A Level: Art Textiles
January 11, 2030 - October 6, 2025A Level: Business Studies
January 11, 2030 - October 6, 2025A Level: Politics
January 11, 2030 - October 6, 2025Chartered Management Qualification
January 11, 2030 - October 6, 2025Chartered Management Qualification
January 11, 2030 - October 6, 2025GCSEs
January 11, 2030 - October 6, 2025AS Level: Mathematics
January 11, 2030 - October 6, 2025A Level: Art Textiles
January 11, 2030 - October 6, 2025A Level: Business Studies
January 11, 2030 - October 6, 2025A Level: Politics
January 11, 2030 - October 6, 2025Chartered Management Qualification
January 11, 2030 - October 6, 2025Industry Experience
Travel & Hospitality, Consumer Goods, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in London today.