Hi, I’m Jack Bennett, a graphic designer and visual communicator based in Detroit. I’m pursuing a BFA in Communication Design at the College for Creative Studies and have hands-on experience building wayfinding graphics, placemaking displays, and print materials for events and partnerships. I’m passionate about brand & type design and the ways identity is formed and shaped in the creative process.
Please consider my portfolio to review my work – jsbennett.com
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Gardner White, a Michigan-based furniture retailer, approached asking for a rebrand of their Clearance Center. Working in a team with Nic Müeller, Quang Dao and Reese Mallon, we conducted qualitative research on the client’s chosen demographic, created brand directions, pitched to the client, and took their input to create a full pitch. The clients’ feedback was essential to the process, helping to inform our creative direction.
My role in our team was as creative director and copy editor. Our team’s identity took second place in the competitive selection between four teams.
Copy from our campaign was provided to Gardner White at their request, and our final pitch video is being used by the College for Creative Studies marketing team.
Have a look at the work here: https://www.twine.net/signin
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