Available to hire
I am a Creative and versatile Short Form Content Editor with a proven track record of transforming long-form videos into viral short-form content. I excel at identifying engaging moments, crafting thumb-stopping edits, and designing polished visuals optimized for YouTube Shorts, TikTok, and Instagram Reels.
With experience driving millions of views and thousands of new subscribers, I combine creative storytelling with data-led insight to deliver content that resonates. As a Creative Lead and Founder, I bring strong project management, branding, and design expertise to support music industry clients with tailored campaign assets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Short Form Content Editor & Content Manager at Scott's Bass Lessons
September 1, 2022 - PresentRepurposed long-form video lessons into high-performing short-form content for YouTube Shorts, TikTok, and Instagram Reels. Selected viral moments and crafted engaging edits that generated 100M+ views, 950,000+ hours watched, and 93,000+ new subscribers. Applied platform-specific best practices for pacing and thumbnail hooks; created polished visuals with captions, split screens, and motion graphics. Analyzed audience engagement and performance metrics to continuously refine the approach. Collaborated with creators and the wider content team to ensure Shorts supported and expanded long-form outputs.
Founder & Creative Lead at x2y Creative
March 1, 2025 - PresentFounded and led an independent design studio producing content and campaign assets for artists, labels, and live events. Specialized in short-form repurposing and promotional campaigns that delivered 1M+ views on TikTok and supported client growth across platforms. Produced premium motion graphics in Adobe After Effects to elevate music marketing assets and live visuals. Built tailored short-form content packages with brand-specific caption treatments, graphics, and motion design to help clients cut through online noise. Supported clients with strategy, rollout plans, and data-driven insights to maximize reach and stickiness of short-form content. Managed end-to-end projects: briefing, editing, client liaison, and delivery of polished campaigns on deadlines.
Creative Director & Event Coordinator at Sub LIMINAL Entertainment
September 1, 2015 - September 22, 2025Coordinated and promoted live events, booked diverse acts, and managed venues. Developed marketing strategies across print, social media, and press. Produced a live music video series as part of the brand's promotion. Designed promotional materials using Adobe Creative Suite. Compiled event itineraries, finance reports, and promotional documentation.
Production Planner at Infinity Incorporated
April 1, 2018 - September 22, 2025Oversee production systems and schedules; implemented process improvements to enhance efficiency and service delivery.
Accounts Administrator at Zenith Vehicle Contracts Ltd
July 1, 2016 - September 22, 2025Supported fleet drivers with queries; provided administrative support for vehicle maintenance and accident management; ensured vehicle records were updated and accurate.
Freelance Musician at Self-Employed
January 1, 2014 - PresentPerformed as a bass guitarist with original projects and emerging artists; regularly contributed to weddings, corporate events, and live performances.
Junior Content Project Manager at StickEyes
March 1, 2022 - September 22, 2025Coordinated, tracked, and managed the delivery of content from external sources. Handled supplier invoices and maintained relationships with content providers. Expanded supplier database by sourcing partners, creating job adverts, and negotiating costs.
Senior Content Project Manager at StickEyes
March 1, 2022 - PresentDeveloped detailed project plans, timelines, and objectives. Reported on project progress to the team and management. Managed end-to-end projects and ensured delivery.
Production Manager at Infinity Incorporated
July 1, 2021 - September 22, 2025Oversee operating systems, processes, and staff to deliver high-quality products on time. Implemented process improvements to enhance efficiency and service delivery.
Founder & Creative Lead at 2y Creative
March 1, 2025 - PresentFounded and lead an independent design studio producing content and campaign assets for artists, labels, and live events. Specialized in short-form repurposing and promotional campaigns.
Education
BA (Hons) Popular Music Studies at Leeds College of Music
January 1, 2010 - January 1, 2013A Levels at Tring School
January 1, 2010 - January 1, 2010BA Popular Music Studies (2:1) at Leeds College of Music
January 1, 2010 - January 1, 2013A Levels in Music (B), Art & Design (A*), English Literature (B) at Tring School
January 1, 2010 - January 1, 2010BA Popular Music Studies (2:1) at Leeds College of Music
January 1, 2010 - January 1, 2013Qualifications
Bass Guitar Grade 6
January 1, 2009 - September 22, 2025Bass Guitar Grade 8
January 1, 2010 - September 22, 2025Bass Guitar Grade 6 (Merit)
January 1, 2009 - September 22, 2025Bass Guitar Grade 8 (Distinction)
January 1, 2010 - September 22, 2025Bass Guitar Grade 6 (Merit)
January 1, 2009 - September 22, 2025Bass Guitar Grade 8 (Distinction)
January 1, 2010 - September 22, 2025Bass Guitar Grade 6
January 1, 2009 - December 31, 2009Bass Guitar Grade 8
January 1, 2010 - December 31, 2010Industry Experience
Media & Entertainment, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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