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Former Rock star turned marketer. I am a results-driven Email Marketing Specialist with a passion for optimizing customer journeys and creating engaging email and SMS campaigns. With experience in high-performing DTC brands, I have developed a track record of improving customer loyalty and retention through innovative strategies. My expertise lies in email marketing platforms like Klaviyo and Mailchimp, along with a strong background in copywriting and data segmentation. I believe in the power of persuasive communication and continually strive to enhance my skills in the fast-evolving world of digital marketing.…Former Rock star turned marketer. I am a results-driven Email Marketing Specialist with a passion for optimizing customer journeys and creating engaging email and SMS campaigns. With experience in high-performing DTC brands, I have developed a track record of improving customer loyalty and retention through innovative strategies. My expertise lies in email marketing platforms like Klaviyo and Mailchimp, along with a strong background in copywriting and data segmentation. I believe in the power of persuasive communication and continually strive to enhance my skills in the fast-evolving world of digital marketing.

Jack Mansell

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Former Rock star turned marketer. I am a results-driven Email Marketing Specialist with a passion for optimizing customer journeys and creating engaging email and SMS campaigns. With experience in high-performing DTC brands, I have developed a track record of improving customer loyalty and retention through innovative strategies. My expertise lies in email marketing platforms like Klaviyo and Mailchimp, along with a strong background in copywriting and data segmentation. I believe in the power of persuasive communication and continually strive to enhance my skills in the fast-evolving world of digital marketing.…Former Rock star turned marketer. I am a results-driven Email Marketing Specialist with a passion for optimizing customer journeys and creating engaging email and SMS campaigns. With experience in high-performing DTC brands, I have developed a track record of improving customer loyalty and retention through innovative strategies. My expertise lies in email marketing platforms like Klaviyo and Mailchimp, along with a strong background in copywriting and data segmentation. I believe in the power of persuasive communication and continually strive to enhance my skills in the fast-evolving world of digital marketing.

Available to hire

Former Rock star turned marketer. I am a results-driven Email Marketing Specialist with a passion for optimizing customer journeys and creating engaging email and SMS campaigns. With experience in high-performing DTC brands, I have developed a track record of improving customer loyalty and retention through innovative strategies.

My expertise lies in email marketing platforms like Klaviyo and Mailchimp, along with a strong background in copywriting and data segmentation. I believe in the power of persuasive communication and continually strive to enhance my skills in the fast-evolving world of digital marketing.

Skills

Email Marketing

Copywriting

CRM

Experience Level

Email Marketing

Expert

Copywriting

Expert

CRM

Expert

Work Experience

Email Marketing Lead at Scale It Co.

January 1, 2025 - Present

Own the strategy and execution of email marketing campaigns across multiple DTC and service-based clients. Design and implement high-performing welcome, post-purchase, and reactivation flows that increase engagement and retention. Improve client conversion rates through targeted segmentation and tailored messaging.

Marketing Lead at Trained by Topping

January 1, 2022 - January 1, 2024

Led CRM strategy and campaign development for an online coaching brand targeting busy professionals. Grew the email list by 75% and boosted average open rates to 40% through innovative, content-led nurturing campaigns. Developed automated flows that significantly increased repeat purchases and customer lifetime value.

Lead Copywriter at Wellcopy

January 1, 2024 - January 1, 2025

Crafted high-converting email campaigns, landing pages, and product descriptions for health and lifestyle brands. Spearheaded an initiative that generated over $64,000 in revenue in just one week through targeted email marketing. Collaborated with designers and strategists to ensure cohesive brand messaging across all digital channels.

Marketing Assistant at FitBody Bootcamp

January 1, 2020 - January 1, 2021

Supported local franchise campaigns through targeted email marketing and customer communication. Produced promotional copy and coordinated client outreach during peak campaign periods.