I am a creative photographer and visual storyteller with experience delivering commercial and brand-focused content across fashion, music, and cultural sectors. I translate brand identity into engaging, social-first campaigns through creative direction, mood boards, styling references, and on-set decisions, while planning and delivering end-to-end content production for digital and social platforms. I’m currently completing an MSc in Business Development & Innovation, blending a hands-on production approach with strategic digital marketing, audience engagement, and campaign planning. I’m particularly interested in roles that combine creative direction with hands-on production to maintain a strong brand identity across campaigns, digital content, and on-set execution.

Jack McSparron

I am a creative photographer and visual storyteller with experience delivering commercial and brand-focused content across fashion, music, and cultural sectors. I translate brand identity into engaging, social-first campaigns through creative direction, mood boards, styling references, and on-set decisions, while planning and delivering end-to-end content production for digital and social platforms. I’m currently completing an MSc in Business Development & Innovation, blending a hands-on production approach with strategic digital marketing, audience engagement, and campaign planning. I’m particularly interested in roles that combine creative direction with hands-on production to maintain a strong brand identity across campaigns, digital content, and on-set execution.

Available to hire

I am a creative photographer and visual storyteller with experience delivering commercial and brand-focused content across fashion, music, and cultural sectors. I translate brand identity into engaging, social-first campaigns through creative direction, mood boards, styling references, and on-set decisions, while planning and delivering end-to-end content production for digital and social platforms. I’m currently completing an MSc in Business Development & Innovation, blending a hands-on production approach with strategic digital marketing, audience engagement, and campaign planning. I’m particularly interested in roles that combine creative direction with hands-on production to maintain a strong brand identity across campaigns, digital content, and on-set execution.

See more

Language

English
Fluent

Work Experience

Freelance Photographer at Self-Employed
January 1, 2023 - Present
Led creative direction across shoots, producing mood boards, styling references, and on-set decisions to ensure brand alignment. Planned and executed end-to-end content production, from concept development to final delivery, across digital and social platforms.
Retail Assistant (Part-Time) at Tesco
January 1, 2023 - Present
Delivered high-quality customer service in a fast-paced retail environment; supported sales performance through product knowledge and customer engagement; maintained brand standards and visual merchandising.
Retail Assistant (Part-Time) at Jack Wills
January 1, 2021 - January 1, 2022
Delivered customer service and supported store operations; maintained brand standards and in-store presentation.
Participant / Project Contributor at Ulster Project – Cross-Community Programme
December 1, 2018 - July 1, 2019
Engaged in an international exchange programme in Tennessee, USA; participated in community initiatives including food banks and homeless shelters; developed teamwork, adaptability, and cultural awareness; produced social-first visual content used in brand campaigns and online channels.

Education

MSc Business Development & Innovation at Ulster University – Belfast
September 1, 2025 - April 30, 2026
BA (Hons) Fashion Photography at Leeds Arts University – Leeds
September 1, 2022 - July 1, 2025
Level 3 UAL Extended Diploma in Art & Design at Northwest Regional College – Derry/Londonderry
September 1, 2020 - August 1, 2022
Master of Science (MSc) in Business Development & Innovation at Ulster University
September 1, 2025 - April 30, 2026
BA (Hons) Fashion Photography – Upper Second-Class Honours (2:1) at Leeds Arts University
September 1, 2022 - July 1, 2025
Level 3 UAL Extended Diploma in Art & Design at Northwest Regional College – Derry/Londonderry
September 1, 2020 - August 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Consumer Goods, Other