Available to hire
Commercially minded business professional with experience across entrepreneurship, management, sales, business development and digital project delivery. Experienced leading teams, growing revenue, building client relationships and owning projects from concept through delivery, with a highly adaptable, solutions-focused approach.
Having worked across hospitality, field sales and digital businesses, I quickly understand new industries, identify opportunities and turn ideas into practical outcomes, combining consultative selling with data-led decision making and strong delivery of digital workstreams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Director and Founder at The Ceardach LTD
April 1, 2026 - PresentDesign and develop bespoke responsive websites in Framer (including CMS architecture, interactions and animations). Manage the complete client lifecycle from discovery and scoping through design, development, feedback and launch. Implement core website fundamentals such as responsive optimisation, on-page SEO, analytics and Search Console. Independently manage multiple projects while handling client communication, deadlines and ongoing website support.
Brand Development Manager at Pilgrim’s Drinks – North Scotland
November 1, 2025 - April 1, 2026Visit venues directly to pitch brand partnerships and secure new listings. Manage a high-volume account portfolio, using regular face-to-face meetings to build long-term rapport and ensure consistent revenue growth. Use a consultative approach to sell product value through data-led pricing strategies and creative business solutions. Understand business needs and provide tailored support to streamline the sales process, securing consistent repeat orders.
General Manager (Revenue Turnaround) at The Old Vic
February 1, 2025 - November 1, 2025Directed a comprehensive 3-month profit turn-around for an underperforming venue. Identified and booked meetings with local businesses and multiple event companies to secure high-profit bookings. Worked closely with the sales department by attending key meetings to assist in closing deals with event companies and high-value clients.
General Manager (Revenue Turnaround) at The Old Vic – St Andrews
February 1, 2025 - November 1, 2025Directed a comprehensive 3-month profit turnaround for an underperforming revenue stream. Identified and booked meetings with local businesses and multiple events companies to secure high-profit bookings. Worked closely with the sales department, attending key meetings to support closing deals with events companies and high-value clients.
Co-Founder / Sales Director at ParmarWild Ltd
July 1, 2024 - March 1, 2025Led all business development for a startup digital agency using a mixed outreach strategy including cold calling, direct venue visits and pre-booked appointments. Conducted research to understand the specific needs of each venue, ensuring services aligned with their vision and requirements.
General Manager at The Scotsman Group
December 1, 2022 - June 1, 2024Promoted from Deputy General Manager to lead a multi-purpose venue operating from breakfast through to late-night destination. Designed and implemented a student partnership model where university societies formed event groups to host ticketed nights, raising money for their societies while driving a 56% increase in weekly revenue. Redesigned menu offerings, created a new weekly promotional rundown, and grew the social media presence to modernise the venue’s public profile.
at Jannettas Gelateria
January 1, 2014 - PresentBegan career developing foundational communication and service skills.
Waiter at Nando’s
January 1, 2014 - PresentDeveloped foundational communication and service skills while working in a fast-paced hospitality environment.
Buddy Trainer at Nando’s
January 1, 2014 - PresentProgressed from waiter to buddy trainer then supervisor, building consistent leadership skills in a fast-paced environment and supporting day-to-day operations.
Restaurant roles (Waiter to Buddy Trainer to Supervisor; operations and project leadership) at Jannettas Gelateria; Nando’s; Rogue
January 1, 2014 - January 1, 2022Developed foundational communication and service skills, progressed through ranks at Nando’s (Waiter to Buddy Trainer to Supervisor), and gained consistent leadership experience in a fast-paced environment. Oversaw daily operations at Rogue (high-end seafood and steak restaurant) and led a special project to reactivate the in-house gin distillery.
Education
LLB Law at Aberta y University, Dundee
January 1, 2018 - January 1, 2022Advanced Higher; Higher; National 5s at Madras College, St Andrews
January 11, 2030 - August 18, 2026LLB Law at Abertay University, Dundee
January 1, 2018 - January 1, 2022Advanced Highers at Madras College, St Andrews
January 11, 2030 - August 18, 2026Highers at Madras College, St Andrews
January 11, 2030 - August 18, 2026National 5s at Madras College, St Andrews
January 11, 2030 - August 18, 2026Qualifications
Industry Experience
Retail, Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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