I pitched, produced and edited this video. Handling the research, interviewing and acquiring the media assets I needed to put it together from the Philadelphia Flyers.
Video Description:
When the Philadelphia Flyers initially introduced their mascot “Gritty” in September of 2018, he wasn’t the nearly universally-loved figure that he is today. Far from it, really.
Audacy has been granted access to the creative minds that brought Gritty to life in our new mini-documentary, Gritty Untold: The Making of a Mascot, which answers the following questions.
What was the “last push” that led to the Flyers creating a mascot?
How many initial mocks of Gritty were there, and what else could he have looked like?
Just how different were initial reactions to Gritty from kids as opposed to adults?
What “turned the tide” on the local and national perceptions of Gritty?
- Content Creator
- Content Producer
- Graphic Designer
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