Marketing Lead at BraveGen

End-to-end growth marketing leading a small team, reporting to the CEO. Built and ran the demand generation engine; sourced NZD 1.2M TCV closed-won deals via multi-channel programs (with an additional NZD 1.7M in pipeline). Grew and led the Marketing team; defined overall strategy and reported via HubSpot and Google Analytics. Drove ABM end-to-end with Sales and Product; created multi-touch plays and a deal-stage content library; achieved ~3:1 ROI. Owned lifecycle in HubSpot (admin, properties, workflows, integrations, dashboards), lead scoring, MQL definitions, routing SLAs, and persona/stage nurturing. Ran in-person events and online webinars with ROI tracking; delivered sales enablement materials including case studies, vertical one-pagers, customer tools, and talking points for speeches/workshops/demos.

Digital Content Manager at Avanti Group

Managed 5 standalone brands; increased website traffic by 40% in 12 months through SEO-optimised content across web, video, email, and social. Grew Avanti Finance LinkedIn following by 300% within one year with zero ads spend. Delivered $300K+ in new business loans via Facebook, LinkedIn and Google Ads within 60 days.