Jack Stone-Slater

End-to-end growth marketing leading a small team, reporting to the CEO. Built and ran the demand generation engine; sourced NZD 1.2M TCV closed-won deals via multi-channel programs (with an additional NZD 1.7M in pipeline). Grew and led the Marketing team; defined overall strategy and reported via HubSpot and Google Analytics. Drove ABM end-to-end with Sales and Product; created multi-touch plays and a deal-stage content library; achieved ~3:1 ROI. Owned lifecycle in HubSpot (admin, properties, workflows, integrations, dashboards), lead scoring, MQL definitions, routing SLAs, and persona/stage nurturing. Ran in-person events and online webinars with ROI tracking; delivered sales enablement materials including case studies, vertical one-pagers, customer tools, and talking points for speeches/workshops/demos.

Managed 5 standalone brands; increased website traffic by 40% in 12 months through SEO-optimised content across web, video, email, and social. Grew Avanti Finance LinkedIn following by 300% within one year with zero ads spend. Delivered $300K+ in new business loans via Facebook, LinkedIn and Google Ads within 60 days.

Developed blogs, eBooks, technical documentation and social media posts. Deployed email marketing content, newsletters and nurture sequences. Improved and maintained client SEO (including strategy). Conducted market research, customer experience and inbound marketing services; used HubSpot and Google Analytics; mastered tools such as CapCut, DaVinci Resolve, and Canva; extra AI tools (OpenAI, Perplexity).