Jacob Goter

Designed and prototyped new app features to support growth objectives using industry standard tools. Facilitated focus groups and structured surveys to evaluate prototype usability and potential impact, synthesizing participant feedback into actionable design recommendations. Developed and delivered a professional proposal deck integrating research insights, competitive benchmarking, user testing outcomes, and a go-to-market rollout plan.

Designed and prototyped new app features to support BeReals growth objectives, utilizing industry standard tools. Facilitated focus groups and structured surveys to evaluate prototype usability and potential impact, synthesizing participant feedback into actionable design recommendations. Developed and delivered a professional proposal deck integrating research insights, competitive benchmarking, user testing outcomes, and a go to market roll out plan.

Redesigned facilitator manuals and training materials for an international parenting nutrition program, improving usability, visual consistency, and content accessibility. Conducted content audits and copy editing to enhance clarity, accuracy, and instructional effectiveness. Created document layouts and design systems using Canva for cohesive branding and user-friendly navigation. Collaborated with stakeholders to integrate updated nutrition and substance use prevention content. Delivered implementation-ready facilitator guides, training resources, and editable design files for global program deployment.