Jacob Brown

Created short-form video and photography content for TikTok, Instagram, YouTube Shorts, and Facebook, translating technical topics into accessible, community-focused stories. Delivered top-performing video achieving 2M views, 115K likes, 605 shares, and 2.7K saves, generating direct purchase inquiries and audience growth. Produced content in line with brand guidelines for two distinct brands: CCL (friendly and engaging) and Chillblast (premium and professional). Wrote SEO-aligned website copy, blogs, and social captions with strong headlines and metadata. Used analytics across Meta, TikTok Studio, and YouTube to measure performance and derive insights. Planned and scheduled content calendars, monitored trends, and adapted emerging formats to maintain brand consistency and strategic messaging. Built relationships with international creators and partners, coordinating gifted collaborations and user-generated content for global audiences. Launched a viral influencer collaboration that tur

Managed £60K+ monthly ad spend across UK and US audiences, delivering ROI improvements through targeted paid social campaigns. Grew Instagram followers from 14K to 30K and Peel & Paper from 0 to 30K+, driven by engaging short-form video content. Created on-brand content for Instagram, TikTok, Pinterest, and Facebook, adapting tone for two brands (CCL and Chillblast). Wrote SEO-aligned website copy, blogs, and social captions. Used analytics across Meta, TikTok Studio, and YouTube to track performance and inform content strategy. Planned and scheduled content calendars; monitored trends and adapted emerging formats to match brand identity and goals. Worked closely with subject specialists and stakeholders to extract expertise and translate it into clear content for non-specialist audiences. Coordinated workflows with managers and designers using Trello to ensure timely delivery during high-pressure campaigns (e.g., Black Friday, RTX launches). Managed multiple concurrent content stream