Jade Santos

Produced product sizzle videos using AI tools (Weavy, Higgsfield), accelerating production and enhancing visual storytelling for global campaigns. Managed video programs in-studio and at live events for enterprise clients, leading cross-functional teams and freelancers to deliver on time and on budget. Developed standardized production workflows and processes for multichannel content across similar accounts, boosting consistency across global offices. Spearheaded client onboarding materials and account overview documentation to enable scalable operations and uncover strategic growth opportunities.

Led the evaluation and implementation of a resourcing and time-tracking tool, increasing resource utilization by ~18% across global offices. Served as an agency partner on marketing campaigns and initiatives, developing project plans, mitigating risks, and removing obstacles to ensure on-time delivery. Managed production of lifecycle and OOH campaigns, email programs, localized product videos, App Store assets, and award-winning websites. Mentored junior producers on workflows and production best practices, fostering skill development and career growth.

Led integrated marketing campaigns and brand activations across direct-to-consumer channels, including Sephora retail and online partnerships. Leveraged performance data and campaign analytics to track KPIs, optimize creative output, and inform go-to-market strategies across digital channels. Managed influencer and paid social programs, driving a 70% increase in engagement and a 491% spike in revenue in FY 2020. Partnered with advertising agencies on global clients to deliver commercials and brand narratives under tight budget and time constraints. Oversaw communications from pre-production through post-production, aligning directors, agency teams, and external vendors for seamless collaboration. Responsible for production documentation, ensuring accurate archiving and compliance for auditing, taxes, and payroll.