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With a background spanning creator ecosystems, SaaS, social commerce, and brand partnerships, I specialize in turning complex ideas into clear strategies that drive adoption, engagement, and revenue—at scale. I’ve led high-impact initiatives across marketing, customer success, and community teams, partnering closely with Product, Sales, Data, and Leadership to ship fast, test smart, and iterate based on real results. I’m known for combining data-driven thinking with strong creative instincts. Whether managing large books of business, scaling lifecycle programs, launching paid and organic content strategies, or building repeatable playbooks, I focus on outcomes: retention, expansion, and exceptional customer experiences. I thrive in fast-moving environments, take ownership naturally, and bring clarity to chaos. I’m at my best in roles where strategy meets execution—and where curiosity, accountability, and momentum matter.…With a background spanning creator ecosystems, SaaS, social commerce, and brand partnerships, I specialize in turning complex ideas into clear strategies that drive adoption, engagement, and revenue—at scale. I’ve led high-impact initiatives across marketing, customer success, and community teams, partnering closely with Product, Sales, Data, and Leadership to ship fast, test smart, and iterate based on real results. I’m known for combining data-driven thinking with strong creative instincts. Whether managing large books of business, scaling lifecycle programs, launching paid and organic content strategies, or building repeatable playbooks, I focus on outcomes: retention, expansion, and exceptional customer experiences. I thrive in fast-moving environments, take ownership naturally, and bring clarity to chaos. I’m at my best in roles where strategy meets execution—and where curiosity, accountability, and momentum matter.

Jade Barbosa Ribeiro

Content Strategist, Social Media Manager, Content Creator, +3

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With a background spanning creator ecosystems, SaaS, social commerce, and brand partnerships, I specialize in turning complex ideas into clear strategies that drive adoption, engagement, and revenue—at scale. I’ve led high-impact initiatives across marketing, customer success, and community teams, partnering closely with Product, Sales, Data, and Leadership to ship fast, test smart, and iterate based on real results. I’m known for combining data-driven thinking with strong creative instincts. Whether managing large books of business, scaling lifecycle programs, launching paid and organic content strategies, or building repeatable playbooks, I focus on outcomes: retention, expansion, and exceptional customer experiences. I thrive in fast-moving environments, take ownership naturally, and bring clarity to chaos. I’m at my best in roles where strategy meets execution—and where curiosity, accountability, and momentum matter.…With a background spanning creator ecosystems, SaaS, social commerce, and brand partnerships, I specialize in turning complex ideas into clear strategies that drive adoption, engagement, and revenue—at scale. I’ve led high-impact initiatives across marketing, customer success, and community teams, partnering closely with Product, Sales, Data, and Leadership to ship fast, test smart, and iterate based on real results. I’m known for combining data-driven thinking with strong creative instincts. Whether managing large books of business, scaling lifecycle programs, launching paid and organic content strategies, or building repeatable playbooks, I focus on outcomes: retention, expansion, and exceptional customer experiences. I thrive in fast-moving environments, take ownership naturally, and bring clarity to chaos. I’m at my best in roles where strategy meets execution—and where curiosity, accountability, and momentum matter.

Available to hire

With a background spanning creator ecosystems, SaaS, social commerce, and brand partnerships, I specialize in turning complex ideas into clear strategies that drive adoption, engagement, and revenue—at scale. I’ve led high-impact initiatives across marketing, customer success, and community teams, partnering closely with Product, Sales, Data, and Leadership to ship fast, test smart, and iterate based on real results.

I’m known for combining data-driven thinking with strong creative instincts. Whether managing large books of business, scaling lifecycle programs, launching paid and organic content strategies, or building repeatable playbooks, I focus on outcomes: retention, expansion, and exceptional customer experiences.

I thrive in fast-moving environments, take ownership naturally, and bring clarity to chaos. I’m at my best in roles where strategy meets execution—and where curiosity, accountability, and momentum matter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Intermediate

Work Experience

Creator Success & Programs Lead at Brands Meet Creators (Remote)

July 1, 2023 - August 1, 2025

Led creator success programs for a 5,500+ creator community, driving engagement, monetization, and long-term performance. Owned creator operations across a $64M+ GMV TikTok Shop agency, enabling scalable execution across multiple brand campaigns. Sustained ~85% creator retention through coaching, structured programming, and performance-support initiatives. Built creator enablement systems ( trainings, webinars, playbooks, resources ) aligned with platform trends and conversion best practices. Produced in-person creator events and retreats, strengthening community loyalty and activating brand partnerships through live experiences. Drove weekly reporting on engagement, performance insights, and next-step optimization. Built internal workflows and playbooks (SOPs, checklists) for a team of 7; improved quality control and cross-functional delivery speed. Collaborated cross-functionally with Product, Marketing, and Design to align content priorities with growth goals.

Content Creator (Contractor) at Airbnb

October 1, 2023 - Present

End-to-end onsite shoots for 100+ premium listings & experiences; coordinated onboarding readiness, pre-production planning, scheduling, shot lists, and production timelines. Led pre-production planning and on-site readiness, managed location scouting, permits/releases, and on-site coordination for smooth delivery. Oversaw onboarding of creators, brief development, and cross-functional collaboration to align content priorities with growth goals.

Social Media Manager (Founder Accelerator) at Self-employed / Founder Accelerator, Los Angeles

January 31, 2019 - August 31, 2020

Owned end-to-end multi-channel social strategy and execution to drive audience growth and inbound demand. Built LinkedIn following by ~38x through founder-led positioning and consistent storytelling. Created content calendars, publishing workflows, and community engagement. Managed day-to-day social operations including copywriting, asset coordination, approvals, and go-live execution. Led paid campaigns across Meta and TikTok Ads with creative testing, targeting, optimization; ensured brand consistency across messaging, design, and video.

Influencer & Content Strategy Manager

September 1, 2020 - July 1, 2023

Led creator and content strategy for a SF-based travel & food discovery marketplace, shaping storytelling for local experiences and new openings. Built and managed partnerships with creators and restaurants to drive brand awareness and user acquisition. Owned production operations end-to-end: location scouting, scheduling, shoot coordination, permits/releases, and on-site readiness. Managed influencer onboarding, creative briefs, and performance reporting to optimize output and consistency. Collaborated cross-functionally with Product, Marketing, and Design to align content priorities with growth goals.

Client Success Manager at Brands Meet Creators

July 15, 2025 - Present

Managed social media strategy and execution support for TikTok Shop brands, advising on organic + paid content direction, audience targeting, and performance optimization. Served as the primary partner across a multi-brand portfolio, coordinating assets, aligning stakeholders, and driving weekly execution across social campaigns. Developed campaign messaging recommendations, creative feedback, and content improvements to strengthen brand consistency and increase conversion-driven outcomes. Tracked social performance and creator output, delivering regular reporting on engagement, performance insights, and next-step optimizations. Led issue resolution and escalations affecting brand reputation and timelines, ensuring smooth execution and protecting retention outcomes. Built internal workflows and team rhythms (training, SOPs, weekly check-ins, escalation paths) for a team of 7, improving quality control and cross-functional delivery speed. Supported founder-led LinkedIn content strategy and newsletter growth, building owned-audience systems (email capture + list hygiene + segmentation) to drive consistent organic inbound.