Jade Barbosa Ribeiro

Managed social media strategy and execution support for TikTok Shop brands, advising on organic + paid content direction, audience targeting, and performance optimization. Served as the primary partner across a multi-brand portfolio, coordinating assets, aligning stakeholders, and driving weekly execution across social campaigns. Developed campaign messaging recommendations, creative feedback, and content improvements to strengthen brand consistency and increase conversion-driven outcomes. Tracked social performance and creator output, delivering regular reporting on engagement, performance insights, and next-step optimizations. Led issue resolution and escalations affecting brand reputation and timelines, ensuring smooth execution and protecting retention outcomes. Built internal workflows and team rhythms (training, SOPs, weekly check-ins, escalation paths) for a team of 7, improving quality control and cross-functional delivery speed. Supported founder-led LinkedIn content strategy and newsletter growth, building owned-audience systems (email capture + list hygiene + segmentation) to drive consistent organic inbound.

End-to-end onsite shoots for 100+ premium listings & experiences; coordinated onboarding readiness, pre-production planning, scheduling, shot lists, and production timelines. Led pre-production planning and on-site readiness, managed location scouting, permits/releases, and on-site coordination for smooth delivery. Oversaw onboarding of creators, brief development, and cross-functional collaboration to align content priorities with growth goals.

Led creator success programs for a 5,500+ creator community, driving engagement, monetization, and long-term performance. Owned creator operations across a $64M+ GMV TikTok Shop agency, enabling scalable execution across multiple brand campaigns. Sustained ~85% creator retention through coaching, structured programming, and performance-support initiatives. Built creator enablement systems ( trainings, webinars, playbooks, resources ) aligned with platform trends and conversion best practices. Produced in-person creator events and retreats, strengthening community loyalty and activating brand partnerships through live experiences. Drove weekly reporting on engagement, performance insights, and next-step optimization. Built internal workflows and playbooks (SOPs, checklists) for a team of 7; improved quality control and cross-functional delivery speed. Collaborated cross-functionally with Product, Marketing, and Design to align content priorities with growth goals.