With a degree from the University of Oregon in both Marketing and Music Production, I sit at the intersection of data-driven strategy and raw, unfiltered creative execution. My background is uniquely split between formal business training and the DIY grit of the music industry. I've gained many notable industry connections along the way, I currently have found myself working with Columbia Records, and am looking for more work because this is what I love. Beyond my academic foundation, I am a seasoned musician and the founder of my own music and clothing brand. I’ve spent years navigating the music industry, not just as a performer with solo projects and my band, scumbag, but as the engine behind the scenes. From organizing live events to conceptualizing viral-ready visual content, I’ve mastered the art of "self-marketing" in a crowded digital landscape. I don’t just understand marketing theory; I’ve lived it by building a brand from the ground up and crafting narratives that turn listeners into loyal fans.

Jaden Bales

PRO

With a degree from the University of Oregon in both Marketing and Music Production, I sit at the intersection of data-driven strategy and raw, unfiltered creative execution. My background is uniquely split between formal business training and the DIY grit of the music industry. I've gained many notable industry connections along the way, I currently have found myself working with Columbia Records, and am looking for more work because this is what I love. Beyond my academic foundation, I am a seasoned musician and the founder of my own music and clothing brand. I’ve spent years navigating the music industry, not just as a performer with solo projects and my band, scumbag, but as the engine behind the scenes. From organizing live events to conceptualizing viral-ready visual content, I’ve mastered the art of "self-marketing" in a crowded digital landscape. I don’t just understand marketing theory; I’ve lived it by building a brand from the ground up and crafting narratives that turn listeners into loyal fans.

Available to hire

With a degree from the University of Oregon in both Marketing and Music Production, I sit at the intersection of data-driven strategy and raw, unfiltered creative execution. My background is uniquely split between formal business training and the DIY grit of the music industry. I’ve gained many notable industry connections along the way, I currently have found myself working with Columbia Records, and am looking for more work because this is what I love.

Beyond my academic foundation, I am a seasoned musician and the founder of my own music and clothing brand. I’ve spent years navigating the music industry, not just as a performer with solo projects and my band, scumbag, but as the engine behind the scenes. From organizing live events to conceptualizing viral-ready visual content, I’ve mastered the art of “self-marketing” in a crowded digital landscape. I don’t just understand marketing theory; I’ve lived it by building a brand from the ground up and crafting narratives that turn listeners into loyal fans.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Music / Clothing Brand Owner at scumbag LLC
February 26, 2025 - Present
As a band and clothing brand, I built and lead a growing music community through dynamic live performances at shows and festivals, strategic social media engagement, and direct-to-fan merch. I planned and executed merch launches (CDs, custom-made items, stickers, lighters) via in-person and online channels, generating over $50,000 in the first year. The most notable collaboration to date is with Red Bull, expanding our audience with free samples and activations. I’ve performed across Oregon, Seattle, and Los Angeles, engaging audiences of 2,000+ at multiple shows and festivals.
Professional Musician at Self-employed
October 1, 2020 - Present
Create original music as producer, singer, rapper, instrumentalist, film scorer, and mixing/mastering engineer. 400,000+ plays across streaming platforms. Organize and promote original shows across Oregon, Seattle, and Los Angeles.
Kids Camp Leader at Cascade Athletic Club
June 1, 2021 - August 31, 2021
Plan and facilitate events, games, and sports activities for children in a recreational setting; serve as a lifeguard and supervisor, ensuring safety and engagement. Earned and maintained CPR certification.
Hot Tub Delivery & Set Up at Spas of Oregon
June 1, 2020 - September 30, 2020
Delivered and installed hot tubs at client residences, including loading, securing, and transporting units; ensured safe placement and basic setup to initiate functionality.
Restaurant Host & Busser at Sandy Family Restaurant
January 31, 2019 - August 30, 2019
Greeted and seated guests, maintained clean and organized dining areas, and ensured timely delivery of drinks to enhance the customer experience.
Insurance Agent at Health Plans In Oregon
May 29, 2023 - January 29, 2024
Licensed Medicare insurance agent. Organized and led educational events in retiree communities; outbound calls from a mailer lead list; scheduled in-person appointments; helped clients find Medicare plans best suited to their needs, often at no cost to them.

Education

Bachelor of Science in Business Marketing & Music Production at University of Oregon, Lundquist College of Business
September 28, 2022 - June 15, 2026
High School Diploma at Sam Barlow High School
August 18, 2018 - June 14, 2022
Valedictorian - 4.0 GPA

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Manufacturing, Consumer Goods, Travel & Hospitality
    paper University of Oregon Ducks Football Intro Music

    I made the intro music for the UO Ducks first ever home playoff game in history.

    paper Intro Music For Varsity Basketball

    I made the intro music for the varsity basketball team for 4 years at the high school I graduated from.