Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Jade Au. I’m a Strategic Insights, Foresight and Consumer Intelligence leader with 20 years of experience spanning Nestlé, Alibaba and Coca-Cola. I bring a deep China-market perspective and cross-cultural agility to Global/European/UK markets, with a track record across Food & Beverages, Infant Nutrition and broader consumer categories. I translate insights and analytics into practical growth strategies that strengthen brands, accelerate innovation and improve marketing effectiveness. I’m known for influencing senior stakeholders, aligning cross-functional teams, and navigating complex global matrix organizations, while maintaining a growth mindset and a strong mentor orientation. As a senior leader, I am also experienced in managing team as line manager, mentor, coach and training to unleash potential of all talents.…Hi, I’m Jade Au. I’m a Strategic Insights, Foresight and Consumer Intelligence leader with 20 years of experience spanning Nestlé, Alibaba and Coca-Cola. I bring a deep China-market perspective and cross-cultural agility to Global/European/UK markets, with a track record across Food & Beverages, Infant Nutrition and broader consumer categories. I translate insights and analytics into practical growth strategies that strengthen brands, accelerate innovation and improve marketing effectiveness. I’m known for influencing senior stakeholders, aligning cross-functional teams, and navigating complex global matrix organizations, while maintaining a growth mindset and a strong mentor orientation. As a senior leader, I am also experienced in managing team as line manager, mentor, coach and training to unleash potential of all talents.

Jade Au

Project Manager, Data Analyst, Marketing Analyst, +7





Hi, I’m Jade Au. I’m a Strategic Insights, Foresight and Consumer Intelligence leader with 20 years of experience spanning Nestlé, Alibaba and Coca-Cola. I bring a deep China-market perspective and cross-cultural agility to Global/European/UK markets, with a track record across Food & Beverages, Infant Nutrition and broader consumer categories. I translate insights and analytics into practical growth strategies that strengthen brands, accelerate innovation and improve marketing effectiveness. I’m known for influencing senior stakeholders, aligning cross-functional teams, and navigating complex global matrix organizations, while maintaining a growth mindset and a strong mentor orientation. As a senior leader, I am also experienced in managing team as line manager, mentor, coach and training to unleash potential of all talents.…Hi, I’m Jade Au. I’m a Strategic Insights, Foresight and Consumer Intelligence leader with 20 years of experience spanning Nestlé, Alibaba and Coca-Cola. I bring a deep China-market perspective and cross-cultural agility to Global/European/UK markets, with a track record across Food & Beverages, Infant Nutrition and broader consumer categories. I translate insights and analytics into practical growth strategies that strengthen brands, accelerate innovation and improve marketing effectiveness. I’m known for influencing senior stakeholders, aligning cross-functional teams, and navigating complex global matrix organizations, while maintaining a growth mindset and a strong mentor orientation. As a senior leader, I am also experienced in managing team as line manager, mentor, coach and training to unleash potential of all talents.

Available to hire

Hi, I’m Jade Au. I’m a Strategic Insights, Foresight and Consumer Intelligence leader with 20 years of experience spanning Nestlé, Alibaba and Coca-Cola. I bring a deep China-market perspective and cross-cultural agility to Global/European/UK markets, with a track record across Food & Beverages, Infant Nutrition and broader consumer categories.

I translate insights and analytics into practical growth strategies that strengthen brands, accelerate innovation and improve marketing effectiveness. I’m known for influencing senior stakeholders, aligning cross-functional teams, and navigating complex global matrix organizations, while maintaining a growth mindset and a strong mentor orientation.

As a senior leader, I am also experienced in managing team as line manager, mentor, coach and training to unleash potential of all talents.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Greek, Modern

Beginner

Work Experience

Head of Consumer Marketplace Insight at Nestlé

May 31, 2025 - May 31, 2025

Led AI-driven and agile research tools (GPT in innovation, AI sensory optimization, social listening), integrated multiple data sources into strategic planning, established market-first capabilities in Mainland China, and mentored 10+ staff while developing 20+ talents.

Senior Market Research Expert, Corporate Marketing at Alibaba

July 31, 2020 - July 31, 2020

Partnered with senior marketing and data science leaders to refine brand propositions across e-commerce (Taobao), fintech (Alipay) and digital platforms; drove consumer insights into product development cycles, contributing to a three-month upgrade of the Alipay app.

Research Manager at Nielsen

July 12, 2004 - December 8, 2006

Design, management and execution of qualitative and quantitative research for local and APAC regional projects across FMCG, Banking and Government sectors.

Head of Knowledge and Insight (Progressed from Manager) at Coca-Cola

December 18, 2006 - June 30, 2019

Led the Knowledge & Insight function, restructuring a 10+ member team into a strategic ecosystem; transformed Eating & Drinking channel strategy; designed a leading consumer segmentation model; pioneered tech-driven tools (VR studies, AI-driven social listening); architected Coca-Cola China’s Marketing Mix Model; mentored management trainees and junior researchers, building future talent.

Head of Consumer Marketplace Insight at Nestlé, Beijing

November 1, 2020 - May 1, 2025

Led the evolution of insight and emerging-trend methodologies, integrating AI tools, digital intelligence and multi-source data to support foresight-informed strategic planning. Reported to the Nestlé China CEO for 8 months as strategic advisor on consumer foresight and scenario framing. Reduced innovation cycle time by 30% and investment by 20% through AI-driven, agile research tools. Built data-stream-driven category strategies, wired Insight Day into annual planning, and upgraded brand propositions across key categories. Drove a disciplined retake process to reverse market-share declines in Greater China, managed 30+ agencies with a £6.5m annual budget, and established Marketing Mix Modeling as a market-first capability.

Senior Market Research Expert, Corporate Marketing at Alibaba, Hangzhou

January 1, 2020 - July 1, 2020

Partnered on a major upgrade of the Alipay app with improved usability, features and user experience in 3 months by mapping consumer journeys into product experiences. Redeﬁned brand propositions across e-commerce (Taobao), fintech (Alipay) and other business units.

Head of Knowledge and Insight at Coca-Cola, Shanghai

December 1, 2006 - June 1, 2019

Progressed through multiple insights and category-management roles to lead the Knowledge & Insight function. Built a segmentation model leveraging多-source data (big data geolocation, semiotics, trends) to inform portfolio strategy, innovation, content, media planning and in-store execution. Pioneered tech-driven tools (geo-location platform, VR studies, semiotics, design thinking) and engineered an occasion-based channel strategy that delivered 3× industry-average growth. Established Coca‑Cola China's first Marketing Mix Model and continuously aligned marketing and finance with a 10+ year adoption.

Research Manager at Nielsen, Hong Kong

June 1, 2004 - December 1, 2006

Designed, managed and executed qualitative and quantitative research for local and APAC regional projects across FMCG, banking and government sectors.