Creates marketing graphic and illustration assets using tools such as Figma, Photoshop, After Effects, and Blender, supporting ongoing design and content production needs.

Marketing Associate (Livestream) at Shopee

May 1, 2024 - August 31, 2024

Conceptualised ASO app icon, screenshots, and feature graphics for App Store and Google Play to improve click-through rates and download conversion. Conducted market studies on competitors’ creatives and strategies. Used AI tools to enhance creative workflows and improve project efficiency. Tailored ASO experiences for different countries. Managed stakeholders for game playables and provided required graphic assets.

Associate Graphic Designer (Prizes) at WhyQ / Shopee Prizes team

August 1, 2020 - May 31, 2024

Led and refined livestream promotion workflows, including pinning and boosting operations to drive viewership traffic. Oversaw 360 production for 15MMS & 25SSS livestreams: selected featured products, collaborated with internal stakeholders, conceptualised exposure asset visual direction, planned production storyboards, coordinated production setup, and moderated livestream sessions. Achieved total GMV of over $40K USD with average sale conversion of 400+ orders and ~55K viewership per livestream. Assisted multiple functions across social media, Shopee Live, offline, and campaign projects, and supervised junior roles.

Graphic Design Intern at WhyQ

March 1, 2020 - June 30, 2020

Designed and illustrated EDMs and online marketing collateral for various marketing sites and social media platforms. Participated in conceptualising new ideas and designs for WhyQ’s media and digital campaigns. Served as a branding-focused designer for Shopee Prizes campaigns, contributing assets and visual directions across multiple campaign formats.