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Performance Marketing Manager with 10+ years’ experience leading paid media strategy across Google, Meta and Microsoft Ads. Managed 200+ client accounts across the UK and North America, delivering up to 6x ROAS and lowering CPA by up to 50% using full-funnel strategy, audience segmentation, feed optimisation and CRO. Expanded into AI-driven marketing automation, including voice AI agents, AI chat agents and CRM-based funnel automation. Based in Ontario, Canada and available for contract or part-time engagements (24 hrs/week).…Performance Marketing Manager with 10+ years’ experience leading paid media strategy across Google, Meta and Microsoft Ads. Managed 200+ client accounts across the UK and North America, delivering up to 6x ROAS and lowering CPA by up to 50% using full-funnel strategy, audience segmentation, feed optimisation and CRO. Expanded into AI-driven marketing automation, including voice AI agents, AI chat agents and CRM-based funnel automation. Based in Ontario, Canada and available for contract or part-time engagements (24 hrs/week).

JUDITH ADRI

PPC Manager, Performance Marketer, Digital Marketer, +2

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Performance Marketing Manager with 10+ years’ experience leading paid media strategy across Google, Meta and Microsoft Ads. Managed 200+ client accounts across the UK and North America, delivering up to 6x ROAS and lowering CPA by up to 50% using full-funnel strategy, audience segmentation, feed optimisation and CRO. Expanded into AI-driven marketing automation, including voice AI agents, AI chat agents and CRM-based funnel automation. Based in Ontario, Canada and available for contract or part-time engagements (24 hrs/week).…Performance Marketing Manager with 10+ years’ experience leading paid media strategy across Google, Meta and Microsoft Ads. Managed 200+ client accounts across the UK and North America, delivering up to 6x ROAS and lowering CPA by up to 50% using full-funnel strategy, audience segmentation, feed optimisation and CRO. Expanded into AI-driven marketing automation, including voice AI agents, AI chat agents and CRM-based funnel automation. Based in Ontario, Canada and available for contract or part-time engagements (24 hrs/week).

Available to hire

Performance Marketing Manager with 10+ years’ experience leading paid media strategy across Google, Meta and Microsoft Ads. Managed 200+ client accounts across the UK and North America, delivering up to 6x ROAS and lowering CPA by up to 50% using full-funnel strategy, audience segmentation, feed optimisation and CRO.

Expanded into AI-driven marketing automation, including voice AI agents, AI chat agents and CRM-based funnel automation. Based in Ontario, Canada and available for contract or part-time engagements (24 hrs/week).

Skills

Experience Level

Expert

Expert

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Expert

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Work Experience

Digital Marketing Consultant at Lumi Digital

January 1, 2026 - Present

Provide consulting support across Google Ads, landing page creation and marketing funnel design for small business clients. Build and deploy voice AI agents and AI chat agents to automate lead capture and client communication. Design HighLevel CRM automation workflows for lead nurturing and pipeline management. Develop AI-assisted landing pages to accelerate client campaign launches.

Digital Advertising Manager at Nirvana Media Ltd

October 1, 2025 - Present

Lead digital advertising strategy across Local Services Ads (LSA), Google Ads, Meta Ads and GoHighLevel automation for service-based business clients. Set up and optimise Google Local Services Ads to improve ranking and lead quality via profile optimisation, budget refinement and call audits. Build and manage Google Ads Search and Performance Max campaigns, including keyword research, bidding strategy selection, negative keyword refinement and conversion tracking setup. Run Meta Ads lead generation campaigns focused on targeting, creative testing and CPL optimisation, and develop CRM pipelines and automation workflows that improve lead-to-booking conversion rates. Provide strategic reporting and budget recommendations across multiple industries.

Professional Development & Freelance Consulting at Independent

April 1, 2025 - October 1, 2025

Following redundancy, conducted an active job search while upskilling in AI-driven marketing automation, including voice AI agents, AI chat agents and HighLevel CRM workflow development. Delivered freelance PPC consulting for UK-based small business clients while maintaining hands-on campaign management during the transition.

Paid Media Manager at Vendo Digital

August 1, 2024 - April 1, 2025

Managed £100K+ monthly ad budgets across Google, YouTube and Meta for clients in home services, dental and retail sectors. Improved ROAS by 5.2x through audience segmentation, Performance Max optimisation and product feed restructuring. Restructured dental services campaigns to convert inconsistent enquiries into consistent weekly appointment bookings. Delivered up to 6x ROAS through audience segmentation and creative testing. Implemented cross-channel creative testing and landing page CRO workflows. Presented strategic insights to clients, driving an average 20% budget expansion. Mentored 2 junior paid media executives and supported their campaign management and onboarding.

PPC Campaign Manager & Customer Success Lead at Broadplace

January 1, 2022 - August 1, 2024

Directed paid media strategy for 20+ B2B, B2C and D2C accounts, achieving a 60% increase in conversions while managing £100K+ monthly ad spend across Google and Meta. Reduced CPA by up to 40% using full-funnel strategy, audience segmentation and data-led optimisation, including for a dental services client. Trained and mentored a team of 7 junior PPC executives and contributed to internal training playbooks.

PPC Account Manager at Wishpond Technologies

May 1, 2019 - December 1, 2021

Launched and optimised paid campaigns across Google Search, Display, YouTube and Facebook Ads for a portfolio of 25+ clients, including a major UK retail account. Delivered KPI-aligned tracking setup, custom reporting and CRO audits. Led monthly client performance reviews and supported a 95% client retention rate.

PPC Manager at Pulse Ghana

September 1, 2017 - May 1, 2019

Increased leads by 70% for key clients through retargeting strategy and campaign restructuring. Executed budget-efficient paid campaigns across Facebook and Google Ads.

Freelance Paid Media Consultant at Self-Employed

May 1, 2015 - September 1, 2017

Helped SMEs generate predictable lead flow through Google and Facebook Ads. Delivered ROI-focused strategies with consistent client ROAS of 4x or higher.