JA

JUDITH ADRI

Available to hire

Performance Marketing Manager with 10+ years’ experience leading paid media strategy across Google, Meta and Microsoft Ads.

About

Performance Marketing Manager with 10+ years’ experience leading paid media strategy across Google, Meta and Microsoft Ads. Managed 200+ client accounts across the UK and North America, delivering up to 6x ROAS and lowering CPA by up to 50% using full-funnel strategy, audience segmentation, feed optimisation and CRO.

Expanded into AI-driven marketing automation, including voice AI agents, AI chat agents and CRM-based funnel automation. Based in Ontario, Canada and available for contract or part-time engagements (24 hrs/week).

  • 11 years' experience
  • Joined July 2026

Industry experience

  • Professional Services
  • Retail
  • Education
  • Healthcare
  • Media & Entertainment
  • Financial Services

Work experience· 8 roles

Digital Marketing Consultant · Lumi DigitalJan 2026 – Present · 11 mos

Provide consulting support across Google Ads, landing page creation and marketing funnel design for small business clients. Build and deploy voice AI agents and AI chat agents to automate lead capture and client communication. Design HighLevel CRM automation workflows for lead nurturing and pipeline management. Develop AI-assisted landing pages to accelerate client campaign launches.

Digital Advertising Manager · Nirvana Media LtdOct 2025 – Present · 1 yr 2 mos

Lead digital advertising strategy across Local Services Ads (LSA), Google Ads, Meta Ads and GoHighLevel automation for service-based business clients. Set up and optimise Google Local Services Ads to improve ranking and lead quality via profile optimisation, budget refinement and call audits. Build and manage Google Ads Search and Performance Max campaigns, including keyword research, bidding strategy selection, negative keyword refinement and conversion tracking setup. Run Meta Ads lead generation campaigns focused on targeting, creative testing and CPL optimisation, and develop CRM pipelines and automation workflows that improve lead-to-booking conversion rates. Provide strategic reporting and budget recommendations across multiple industries.

Professional Development & Freelance Consulting · IndependentApr 2025 – Oct 2025 · 7 mos

Following redundancy, conducted an active job search while upskilling in AI-driven marketing automation, including voice AI agents, AI chat agents and HighLevel CRM workflow development. Delivered freelance PPC consulting for UK-based small business clients while maintaining hands-on campaign management during the transition.

Paid Media Manager · Vendo DigitalAug 2024 – Apr 2025 · 9 mos
PPC Campaign Manager & Customer Success Lead · BroadplaceJan 2022 – Aug 2024 · 2 yrs 8 mos
PPC Account Manager · Wishpond TechnologiesMay 2019 – Dec 2021 · 2 yrs 8 mos
PPC Manager · Pulse GhanaSep 2017 – May 2019 · 1 yr 9 mos
Freelance Paid Media Consultant · Self-EmployedMay 2015 – Sep 2017 · 2 yrs 5 mos

Education

MBA, Marketing · University of Bedfordshire2013 – 2015
BA · University of Ghana2004 – 2008
Google Ads Certified · Google2030 – 2026
Certified Digital Marketing Professional · Digital Marketing Institute2030 – 2026

Certifications and awards

Google Ads Certified2030 – 2026
Certified Digital Marketing Professional2030 – 2026

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