JUDITH ADRI
Performance Marketing Manager with 10+ years’ experience leading paid media strategy across Google, Meta and Microsoft Ads.
About
Performance Marketing Manager with 10+ years’ experience leading paid media strategy across Google, Meta and Microsoft Ads. Managed 200+ client accounts across the UK and North America, delivering up to 6x ROAS and lowering CPA by up to 50% using full-funnel strategy, audience segmentation, feed optimisation and CRO.
Expanded into AI-driven marketing automation, including voice AI agents, AI chat agents and CRM-based funnel automation. Based in Ontario, Canada and available for contract or part-time engagements (24 hrs/week).
- 11 years' experience
- Joined July 2026
Industry experience
- Professional Services
- Retail
- Education
- Healthcare
- Media & Entertainment
- Financial Services
Work experience· 8 roles
Provide consulting support across Google Ads, landing page creation and marketing funnel design for small business clients. Build and deploy voice AI agents and AI chat agents to automate lead capture and client communication. Design HighLevel CRM automation workflows for lead nurturing and pipeline management. Develop AI-assisted landing pages to accelerate client campaign launches.
Lead digital advertising strategy across Local Services Ads (LSA), Google Ads, Meta Ads and GoHighLevel automation for service-based business clients. Set up and optimise Google Local Services Ads to improve ranking and lead quality via profile optimisation, budget refinement and call audits. Build and manage Google Ads Search and Performance Max campaigns, including keyword research, bidding strategy selection, negative keyword refinement and conversion tracking setup. Run Meta Ads lead generation campaigns focused on targeting, creative testing and CPL optimisation, and develop CRM pipelines and automation workflows that improve lead-to-booking conversion rates. Provide strategic reporting and budget recommendations across multiple industries.
Following redundancy, conducted an active job search while upskilling in AI-driven marketing automation, including voice AI agents, AI chat agents and HighLevel CRM workflow development. Delivered freelance PPC consulting for UK-based small business clients while maintaining hands-on campaign management during the transition.
Education
Certifications and awards
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