I’m Jaime Rico, a B2B marketing and operations professional who blends strategy with hands-on execution across demand generation, lifecycle marketing, and marketing operations. Over the past years, I’ve owned end-to-end webinar programs and cross-functional go-to-market initiatives, partnering closely with Product, Sales, Customer Success, and RevOps to align messaging with buyer pain points and sales enablement needs. I also build the systems that make growth repeatable: CRM architecture and automation (HubSpot and integrations), reliable funnel reporting, and scalable campaign workflows. I’m increasingly focused on applying AI agents and workflow automation to streamline marketing research, content execution, and internal operations, while keeping teams aligned through clear tracking, performance reporting, and high-quality communication across email and organic social.…

I’m Jaime Rico, a B2B marketing and operations professional who blends strategy with hands-on execution across demand generation, lifecycle marketing, and marketing operations. Over the past years, I’ve owned end-to-end webinar programs and cross-functional go-to-market initiatives, partnering closely with Product, Sales, Customer Success, and RevOps to align messaging with buyer pain points and sales enablement needs. I also build the systems that make growth repeatable: CRM architecture and automation (HubSpot and integrations), reliable funnel reporting, and scalable campaign workflows. I’m increasingly focused on applying AI agents and workflow automation to streamline marketing research, content execution, and internal operations, while keeping teams aligned through clear tracking, performance reporting, and high-quality communication across email and organic social.…

Available to hire

I’m Jaime Rico, a B2B marketing and operations professional who blends strategy with hands-on execution across demand generation, lifecycle marketing, and marketing operations. Over the past years, I’ve owned end-to-end webinar programs and cross-functional go-to-market initiatives, partnering closely with Product, Sales, Customer Success, and RevOps to align messaging with buyer pain points and sales enablement needs.

I also build the systems that make growth repeatable: CRM architecture and automation (HubSpot and integrations), reliable funnel reporting, and scalable campaign workflows. I’m increasingly focused on applying AI agents and workflow automation to streamline marketing research, content execution, and internal operations, while keeping teams aligned through clear tracking, performance reporting, and high-quality communication across email and organic social.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
German
Beginner

Work Experience

Freelance Marketing Manager
May 1, 2026 - Present
Support healthcare, engineering, and technology organizations with webinar production, marketing operations, digital campaigns, and stakeholder coordination. Manage end-to-end webinar delivery (planning, technical setup, speaker coordination, live support, and performance analysis). Develop email, content, and audience-engagement initiatives, translating results into actionable recommendations.
Marketing & Partnerships Manager at The Overshoot S. Coop.
August 1, 2023 - March 1, 2026
Co-founded and grew a streetwear and outdoor brand through product launches, partnerships, community building, and multi-channel marketing. Led product launches and seasonal campaigns, coordinating social media, email marketing, e-commerce, and events. Developed partnerships with resorts, athletes, creators, and outdoor organizations to increase brand visibility and community engagement. Planned and executed pop-ups and community events while supporting e-commerce growth through website optimization and promotional campaigns.
Senior Marketing Manager at Synera GmbH
February 1, 2022 - April 1, 2026
Owned an end-to-end webinar program as the top-performing demand-generation channel. Partnered with Product, Sales, Customer Success, and external speakers to align topics with GTM priorities, buyer pain points, and sales enablement needs. Structured and scaled multiple webinar formats (thought leadership, product, partner, feature releases), building repeatable operating frameworks and performance tracking. Also owned marketing operations backbone for scalable campaign execution, clean data, and reliable funnel reporting. Managed HubSpot architecture and automation for campaign execution, lifecycle management, and lead routing between Marketing and Sales, creating complex workflows to reduce manual effort. Led organic social strategy and publishing cadence across LinkedIn, YouTube, and Vimeo. Managed newsletters and communications with strong delivery and engagement metrics.
Junior Associate Tax Lawyer at Cuatrecasas Legal S.L.P
February 1, 2020 - July 1, 2021
Digital Marketing Specialist at Amarok Design S.L.
June 1, 2018 - December 1, 2019
Intern (Tax Law) at J&A Garrigues S.L.P
February 1, 2018 - April 1, 2018
Intern (Tax Law) at Cuatrecasas Legal S.L.P
June 1, 2017 - August 1, 2017
Marketing Department Assistant at Todocampamentos S.L
March 1, 2016 - July 1, 2016

Education

Master’s Degree in Digital Marketing and e-Commerce at EAE Business School
October 1, 2021 - March 1, 2023
Master’s Degree in Law Practice at UDIMA
September 1, 2018 - March 1, 2020
Bachelor’s Degree in Law at UD Deusto
September 1, 2013 - June 1, 2018
Bachelor’s Degree in Business Administration & Management at University of Deusto
September 1, 2013 - June 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Professional Services, Media & Entertainment