I’m Jaime Rico, a B2B marketing and operations professional who blends strategy with hands-on execution across demand generation, lifecycle marketing, and marketing operations. Over the past years, I’ve owned end-to-end webinar programs and cross-functional go-to-market initiatives, partnering closely with Product, Sales, Customer Success, and RevOps to align messaging with buyer pain points and sales enablement needs.
I also build the systems that make growth repeatable: CRM architecture and automation (HubSpot and integrations), reliable funnel reporting, and scalable campaign workflows. I’m increasingly focused on applying AI agents and workflow automation to streamline marketing research, content execution, and internal operations, while keeping teams aligned through clear tracking, performance reporting, and high-quality communication across email and organic social.
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