I am a User Experience Designer and consultant with 6+ years of experience crafting end-to-end digital products across B2B SaaS, hospitality, healthcare, and enterprise platforms. I specialize in UX strategy, information architecture, design systems, and usability research to help teams ship products that are both useful and delightful. I partner closely with product managers and developers to optimize workflows and accessibility, translating complex requirements into scalable designs. I value real-user insights, evidence-based decisions, and clear communication, and I enjoy guiding teams through usability testing and iterative improvement to reduce friction and boost adoption.

Jai Surya Sandeep Thota

I am a User Experience Designer and consultant with 6+ years of experience crafting end-to-end digital products across B2B SaaS, hospitality, healthcare, and enterprise platforms. I specialize in UX strategy, information architecture, design systems, and usability research to help teams ship products that are both useful and delightful. I partner closely with product managers and developers to optimize workflows and accessibility, translating complex requirements into scalable designs. I value real-user insights, evidence-based decisions, and clear communication, and I enjoy guiding teams through usability testing and iterative improvement to reduce friction and boost adoption.

Available to hire

I am a User Experience Designer and consultant with 6+ years of experience crafting end-to-end digital products across B2B SaaS, hospitality, healthcare, and enterprise platforms. I specialize in UX strategy, information architecture, design systems, and usability research to help teams ship products that are both useful and delightful.

I partner closely with product managers and developers to optimize workflows and accessibility, translating complex requirements into scalable designs. I value real-user insights, evidence-based decisions, and clear communication, and I enjoy guiding teams through usability testing and iterative improvement to reduce friction and boost adoption.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Senior Product Designer at Intelity, Inc
September 1, 2024 - Present
Led end-to-end redesign of a legacy guest-facing platform used across enterprise hospitality clients, driving a 30% increase in user experience and a 25% improvement in usability within 2 months of launch. Owned the design system evolution in Figma, introducing scalable, reusable UI components and UX considerations for API-driven, service-oriented platforms across 8 product features. Measured communication effectiveness and implemented SEO, AEO and GEO strategies to improve product rankings by 50%. Partnered with product managers and developers to optimize workflows and enhance product usability for Java-based systems and digital initiatives. Planned and facilitated usability testing with hotel staff and guests, synthesizing insights into actionable design decisions that reduced user friction.
User Experience Designer & Consultant at CAKR LLC
January 1, 2024 - August 31, 2024
Designed websites, marketing presentations, user interfaces, newsletters, and digital content aligned with brand and business goals. Enhanced user experience, solving problems to achieve a 20% increase in customer satisfaction and business growth. Conducted usability testing and analytics reviews to identify experience gaps, leading to a 20% improvement in customer satisfaction metrics.
Product Designer at Gravity Drive
January 1, 2023 - December 31, 2023
Led UX/UI design for B2B SaaS applications, improving usability and workflow efficiency, reducing work time by 40%. Applied information architecture and storyboarding to improve user-interface, typography, and overall user satisfaction using tools like Figma, Adobe, Webflow. Designed presentation decks, marketing collateral, and digital visuals to support B2B product demos, stakeholder updates, and client communications. Designed 45+ wireframes, prototypes, and mockups, ensuring WCAG compliance and data privacy in enterprise UX, significantly improving user retention.
UX Researcher at Crisis Technologies Innovation Lab
January 1, 2022 - December 31, 2022
Implemented human-centered design principles and conducted usability assessments with over 50 first-responders to improve their user experience design. Collaborated with emergency responders and crisis management professionals to gain real-world insights and enhance the usability of crisis response tools.
UX/UI Designer at WebileApps LLC
April 1, 2020 - December 31, 2021
Worked on 4 major UI/UX projects: Stampede (investment platform), Autorox (automobile management services app), FirstClap (LinkedIn-like platform for the film industry), and KarmaDost (medicine reminder app). Developed over 30 high-fidelity prototypes and wireframes in Sketch and Figma, reducing delivery time and increasing efficiency. Created 3 responsive design systems, enabling developers to streamline development in an agile environment. Established a roadmap for a finance services application, which facilitates cross-functional collaboration between managers, engineers, and stakeholders.

Education

Masters in Human-Computer Interaction (HCI) at Indiana University
January 1, 2022 - December 31, 2023
Bachelors in Electronic and Communication Engineering at KL University
May 1, 2017 - March 31, 2021
Masters in Human-Computer Interaction (HCI) at Indiana University, Indianapolis
January 1, 2022 - December 31, 2023
Bachelor's in Electronic and Communication Engineering at KL University
May 1, 2017 - March 31, 2021

Qualifications

User Experience Design Specialization
January 11, 2030 - February 11, 2026
Innovation for Entrepreneurs: From Idea to Marketplace
January 11, 2030 - February 11, 2026

Industry Experience

Travel & Hospitality, Healthcare, Software & Internet, Professional Services, Media & Entertainment