I'm a performance-focused marketing professional with a strong background in Chemical Sciences, specializing in media buying and digital conversion optimization. I apply a scientific approach and rigorous data analysis to design, test, and scale Meta Ads campaigns, isolating critical variables to maximize ROAS rather than rely on intuition. I excel in market research, competitor benchmarking, and crafting conversion angles based on consumer psychology and pain points. My track record includes managing high-frequency international financial workflows, mitigating operational risks, and building data-driven frameworks to support cross-border campaigns and rapid experimentation.

Javier canamejoy

I'm a performance-focused marketing professional with a strong background in Chemical Sciences, specializing in media buying and digital conversion optimization. I apply a scientific approach and rigorous data analysis to design, test, and scale Meta Ads campaigns, isolating critical variables to maximize ROAS rather than rely on intuition. I excel in market research, competitor benchmarking, and crafting conversion angles based on consumer psychology and pain points. My track record includes managing high-frequency international financial workflows, mitigating operational risks, and building data-driven frameworks to support cross-border campaigns and rapid experimentation.

Available to hire

I’m a performance-focused marketing professional with a strong background in Chemical Sciences, specializing in media buying and digital conversion optimization. I apply a scientific approach and rigorous data analysis to design, test, and scale Meta Ads campaigns, isolating critical variables to maximize ROAS rather than rely on intuition.

I excel in market research, competitor benchmarking, and crafting conversion angles based on consumer psychology and pain points. My track record includes managing high-frequency international financial workflows, mitigating operational risks, and building data-driven frameworks to support cross-border campaigns and rapid experimentation.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Market Validation & Media Buyer at Macizo Coffee Origins
February 1, 2026 - May 1, 2026
Validated international demand for premium specialty coffee in high-value markets (Asia) and nationwide; designed and executed paid media strategies, optimized cross-border channels, monitored ROAS, and managed daily ad operations.
General Manager & Ops Lead at Marketing Academy
September 1, 2024 - November 1, 2025
Led performance marketing initiatives and Meta Ads campaigns; managed cross-functional operations, data analytics, and end-to-end creative testing to optimize international campaigns and financial viability; oversaw liquidity and cross-border transaction workflows.
Operations & Data Consultant (Contractor) at Tech Nova Solutions
February 1, 2024 - December 1, 2024
Designed and executed paid media strategies (Meta Ads) focusing on validating international commercial demand for premium specialty coffee in high-value markets (Asia) and nationwide; managed end-to-end creative testing models and WhatsApp app convergence framework; monitored core metrics (CPL, CPA, ROAS) and risk mitigation across currencies.

Education

Chemistry at Universidad de la Amazonía
January 11, 2030 - June 25, 2026

Qualifications

Professional Certificate in Business Data Analytics
January 11, 2030 - June 25, 2026
Professional Certificate in Business Data Analytics
January 11, 2030 - June 25, 2026
Chemistry degree
January 11, 2030 - June 25, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services