Available to hire
I am a highly ambitious, creative leader and multi-disciplinary freelance designer with over 20 years’ experience across brand development, print, digital, product, and marketing. I always root strategies in audience insight to successfully deliver engaging solutions for both B2C and B2B clients across various verticals including start-ups, retailers, local government organisations, social enterprises, schools, and universities.
What really drives me is thinking in pure design and marketing terms to shape my clients’ thinking, not just reacting to it. I enjoy helping clients leverage opportunities offered by both digital and print media, aiming for ideas that are simple, constructive, thought-provoking, and stimulating.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Freelance Brand Designer
October 1, 2020 - PresentDelivering strategic insight-led design and marketing campaigns, utilizing appropriate print and digital media to maximize impact and reach. Creating UX insight, and creative concepting right through to the fine detail of interaction design. Management of all aspects of the studio including project management, scheduling, budgeting and team coordination.
Creative Studio Manager at Carpe Diem
October 31, 2020 - July 18, 2025Delivering strategic insight led design and marketing campaigns, utilizing appropriate print and digital media to maximize impact and reach. Creating UX insight, and creative concepting right through to the fine detail of interaction design. Management of all aspects of the studio including project management, scheduling, budgeting and team coordination.
Creative Studio Manager at Fotofire
August 31, 2019 - July 18, 2025Directed and maintained the high standard required for all print and digital production. Managed the design team, mentored, and proactively identified ways to improve processes and projects facilitating smooth studio management. Collaborated with clients and all elements of the studio to ensure effective project delivery.
Senior Digital Designer at Moneypenny
June 30, 2017 - July 18, 2025Analyzed business and operational requirements to draft design strategies for the development of digital products. Worked on a broad range of digital projects including apps for iOS and Android, online portals and email marketing. Advised on improved user journeys & architecture with extensive wireframing, and UI design; rapid prototyping, information architecture, interaction, and marketing communication design.
Digital Creative Design Team Lead at Iceland Foods
November 30, 2015 - July 18, 2025Established and led a new digital design team, building a team of six designers. Defined vision and creative direction, delivering an engaging visual experience and rich media interface for all digital platforms including e-commerce. Ensured brand continuity across all digital platforms using a user-centred design approach including cross-channel user experience, design and content production to deliver and optimize digital promotions and new functionalities.
Senior Designer at Eclipse Creative Consultants
July 31, 2014 - July 18, 2025Worked on various B2B and B2C accounts, liaised directly with clients, managing projects from creation to final production. Undertook projects including branding, development, print, and digital.
Senior Designer at ADZ Media
August 31, 2007 - July 18, 2025Created integrated advertising campaigns, full colour brochure design, magazines and promotional literature, web design, email campaigns and Search Engine Marketing.
Studio Manager at The Naked Group
April 30, 2006 - July 18, 2025Built an in-house studio of six designers with mixed skills in print and new media. Directed all aspects of print and new media, extensive project management and team coordination, job costing analysis, and delivery of pitches.
Senior Designer at M&M Impact
March 31, 2003 - July 18, 2025Provided creative guidance to a team of four, faced clients directly, and gave presentations.
Designer / Artworker at TLG Marketing
January 31, 2001 - July 18, 2025Created direct marketing campaigns, brochure design, and brand development.
Freelance Brand Designer
October 1, 2020 - PresentDelivering strategic insight-led design and marketing campaigns, utilizing appropriate print and digital media to maximize impact and reach. Creating UX insight and creative concepting through to fine detail of interaction design. Managing projects independently to deliver tailored brand and creative solutions.
Creative Studio Manager at Carpe Diem
October 31, 2020 - July 18, 2025Delivered strategic insight-led design and marketing campaigns using print and digital media. Created UX insights and developed creative concepts through to interaction design. Managed all aspects of the studio including project management, scheduling, budgeting, and team coordination.
Creative Studio Manager at Fotofire
August 31, 2019 - July 18, 2025Directed and maintained high standards for all print and digital production. Managed the design team, mentored team members, and identified improvements to promote smooth studio operations. Collaborated with clients and studio elements to ensure effective project delivery.
Senior Digital Designer at Moneypenny
June 30, 2017 - July 18, 2025Analyzed business and operational requirements to draft design strategies for digital product development. Worked on various digital projects such as iOS and Android apps, online portals, and email marketing. Enhanced user journeys and architecture with extensive wireframing and UI design, including rapid prototyping and marketing communication design.
Digital Creative Design Team Lead at Iceland Foods
November 30, 2015 - July 18, 2025Established and led a new digital design team to strengthen Iceland Foods’ digital presence and enhance customer experience. Built and led a team of six designers, defined vision and creative direction. Delivered engaging visual experiences across digital platforms including e-commerce, ensuring brand continuity and user-centered design across channels.
Senior Designer at Eclipse Creative Consultants
July 31, 2014 - July 18, 2025Handled a variety of B2B and B2C accounts, liaised directly with clients, and managed projects from inception to final production. Delivered branding, development, print, and digital projects with a hands-on approach.
Senior Designer at ADZ Media
August 31, 2007 - July 18, 2025Created integrated advertising campaigns, including full color brochures, magazines, promotional literature, web design, email campaigns, and Search Engine Marketing.
Studio Manager at The Naked Group
April 30, 2006 - July 18, 2025Built and managed an in-house studio of six designers with mixed print and new media skills. Directed all aspects of print and new media, coordinated team, managed extensive project schedules, cost analysis, and delivery of pitches.
Senior Designer at M&M Impact
March 31, 2003 - July 18, 2025Provided creative guidance to a team of four, managed client interactions and presentations.
Designer / Artworker at TLG Marketing
January 31, 2001 - July 18, 2025Created direct marketing campaigns, brochure design, and brand development.
Education
Qualifications
Industry Experience
Retail, Government, Education, Consumer Goods, Professional Services, Non-Profit Organization
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