JB

I’m a strategic marketing leader with a strong track record in campaign development, brand storytelling, and cross-channel communications.

About

I’m a strategic marketing leader with a strong track record in campaign development, brand storytelling, and cross-channel communications. Over the past decade I’ve had the pleasure of working with a wide range of clients and demographics, leveraging data analytics, social platforms, and content management to drive engagement through organic and paid campaigns.

Whether I’m leading high-performing teams, managing content pipelines, or executing integrated marketing initiatives, I’m committed to delivering impactful strategies in fast-paced, competitive markets.

  • 10 years' experience
  • Joined October 2025

Industry experience

  • Government
  • Media & Entertainment
  • Professional Services
  • Education

Work experience· 8 roles

Social Media Marketing Director · Ohio Army National GuardNov 2019 – Present · 7 yrs 1 mo

Developed daily content while scheduling media across relevant social media platforms resulting in a 450% growth in followers across the web; revolutionized recruiting and retention efforts through groundbreaking brand awareness and lead generation campaigns that resulted in 50,000+ leads and 108,200,000+ impressions.

Digital Content Manager · Nativa Multicultural CommunicationsNov 2019 – Present · 7 yrs 1 mo

Managed contracts and lead-generation social media campaigns with the Indiana, Ohio, Wisconsin, and Oregon Army National Guards; executed local and nationwide lead-generation social media campaigns that resulted in 51,500+ leads and 113,000,000+ impressions.

Digital Content Manager · Nativa Multicultural CommunicationsNov 2019 – Present · 7 yrs 1 mo

Managed contracts and lead-generating ad campaigns with the Indiana, Wisconsin, Ohio, and Oregon Army National Guards. Executed local and nationwide social media campaigns, earning 51,500+ leads and 113,000,000+ impressions.

Social Media Marketing Director · Ohio Army National Guard Recruiting & RetentionOct 2019 – Oct 2025 · 6 yrs 1 mo
Social Media Manager · Juvly AestheticsOct 2019 – Oct 2025 · 6 yrs 1 mo
Social Media Manager · Juvly AestheticsOct 2019 – Oct 2025 · 6 yrs 1 mo
Associate Media Designer · McGraw Hill EducationJun 2016 – Oct 2025 · 9 yrs 5 mos
Associate Media Designer · McGraw Hill EducationMay 2016 – Oct 2025 · 9 yrs 6 mos

Education

Bachelor of Fine Arts · Columbus College of Art & Design2011 – 2015
Bachelor of Fine Arts in Cinematic Arts · Columbus College of Art & Design2011 – 2015

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