I’m a Digital Marketing Manager with over 10 years of experience in both B2C and B2B marketing. I specialize in developing and executing data-driven digital strategies across SEM, PPC, email, and social channels to boost brand visibility, drive website traffic, and increase conversions. I have a proven track record of delivering measurable ROI on national and local scales and thrive in fast-paced environments that require cross-functional collaboration and ongoing optimization.
Currently, I lead Focus Group’s digital initiatives, progressing from SEO Executive to Digital Marketing Manager and guiding a multi-disciplinary team through cross-channel campaigns, SEO and paid media strategies, and MarTech deployments. I stay hands-on with CMS platforms (WordPress, Webflow, HubSpot, Wix), analytics tools (SEMrush, Google Suite, Screaming Frog, Ahrefs), and CRM/data management to inform decision making and growth.
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