I'm a Digital Marketing Manager with over 10 years of experience in both B2C and B2B marketing. I specialize in developing and executing data-driven digital strategies across SEM, PPC, email, and social channels to boost brand visibility, drive website traffic, and increase conversions. I have a proven track record of delivering measurable ROI on national and local scales and thrive in fast-paced environments that require cross-functional collaboration and ongoing optimization. Currently, I lead Focus Group’s digital initiatives, progressing from SEO Executive to Digital Marketing Manager and guiding a multi-disciplinary team through cross-channel campaigns, SEO and paid media strategies, and MarTech deployments. I stay hands-on with CMS platforms (WordPress, Webflow, HubSpot, Wix), analytics tools (SEMrush, Google Suite, Screaming Frog, Ahrefs), and CRM/data management to inform decision making and growth.

Jake Knight

I'm a Digital Marketing Manager with over 10 years of experience in both B2C and B2B marketing. I specialize in developing and executing data-driven digital strategies across SEM, PPC, email, and social channels to boost brand visibility, drive website traffic, and increase conversions. I have a proven track record of delivering measurable ROI on national and local scales and thrive in fast-paced environments that require cross-functional collaboration and ongoing optimization. Currently, I lead Focus Group’s digital initiatives, progressing from SEO Executive to Digital Marketing Manager and guiding a multi-disciplinary team through cross-channel campaigns, SEO and paid media strategies, and MarTech deployments. I stay hands-on with CMS platforms (WordPress, Webflow, HubSpot, Wix), analytics tools (SEMrush, Google Suite, Screaming Frog, Ahrefs), and CRM/data management to inform decision making and growth.

Available to hire

I’m a Digital Marketing Manager with over 10 years of experience in both B2C and B2B marketing. I specialize in developing and executing data-driven digital strategies across SEM, PPC, email, and social channels to boost brand visibility, drive website traffic, and increase conversions. I have a proven track record of delivering measurable ROI on national and local scales and thrive in fast-paced environments that require cross-functional collaboration and ongoing optimization.

Currently, I lead Focus Group’s digital initiatives, progressing from SEO Executive to Digital Marketing Manager and guiding a multi-disciplinary team through cross-channel campaigns, SEO and paid media strategies, and MarTech deployments. I stay hands-on with CMS platforms (WordPress, Webflow, HubSpot, Wix), analytics tools (SEMrush, Google Suite, Screaming Frog, Ahrefs), and CRM/data management to inform decision making and growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Manager at Focus Group
February 1, 2019 - Present
Lead cross-channel campaigns, develop organic and paid growth strategies, manage internal and external teams, develop and optimize company websites, drive conversions and ROI, and oversee CRM/data management. Executed roadmaps for UX and A/B testing, led website strategy and delivery, managed technical standards and security/compliance, and coordinated MarTech deployments (HubSpot, SharePoint, WordPress) across multiple hosting environments.
Freelance SEO Executive at H2020 First Project
September 1, 2018 - May 1, 2019
Executed internationally targeted campaigns, pinpointed key EU locations via Google My Business, forum administration, social media management, technical SEO developments, and generated reports using Google Suite.
Marketing Executive at Vapour Blue
October 1, 2014 - October 1, 2015
Collaborated with the Marketing Manager to design and deploy out-of-home and email campaigns and optimized the Shopify website for product launches.

Education

Bachelor’s degree in Business IT Management at University of Bournemouth
January 1, 2016 - January 1, 2019
A Level at Shoreham Academy
January 1, 2013 - January 1, 2016
GCSEs: ICT, Physics at Shoreham Academy
January 1, 2013 - January 1, 2013

Qualifications

CIM AI search engines and optimisation
January 11, 2030 - January 12, 2026
Google Analytics 4 Certification
January 11, 2030 - January 12, 2026
Jellyfish PPC & Paid Media
January 11, 2030 - January 12, 2026
Focus Group Management 101
January 11, 2030 - January 12, 2026
SEMrush Academy Certification
January 11, 2030 - January 12, 2026
Google Fundamentals of Digital Marketing
January 11, 2030 - January 12, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail