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Product Designer blending human psychology with business goals to deliver meaningful, user-centered products. I specialize in omnichannel experiences across European markets, designing everything from mobile apps to self-service kiosks. I rely on a mix of psychological insights, quantitative data, and close collaboration with stakeholders and developers to solve complex UX problems and drive business results.…Product Designer blending human psychology with business goals to deliver meaningful, user-centered products. I specialize in omnichannel experiences across European markets, designing everything from mobile apps to self-service kiosks. I rely on a mix of psychological insights, quantitative data, and close collaboration with stakeholders and developers to solve complex UX problems and drive business results.

Jakub Szarpak

Product Designer, UX Designer, UI Designer, +2

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Product Designer blending human psychology with business goals to deliver meaningful, user-centered products. I specialize in omnichannel experiences across European markets, designing everything from mobile apps to self-service kiosks. I rely on a mix of psychological insights, quantitative data, and close collaboration with stakeholders and developers to solve complex UX problems and drive business results.…Product Designer blending human psychology with business goals to deliver meaningful, user-centered products. I specialize in omnichannel experiences across European markets, designing everything from mobile apps to self-service kiosks. I rely on a mix of psychological insights, quantitative data, and close collaboration with stakeholders and developers to solve complex UX problems and drive business results.

Available to hire

Wroclaw, Poland

Product Designer blending human psychology with business goals to deliver meaningful, user-centered products.

I specialize in omnichannel experiences across European markets, designing everything from mobile apps to self-service kiosks. I rely on a mix of psychological insights, quantitative data, and close collaboration with stakeholders and developers to solve complex UX problems and drive business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Polish

Fluent

English

Fluent

Work Experience

Product Designer at AmRest (KFC Central Europe)

September 1, 2024 - Present

Led UX/UI design for self-service kiosks, mobile apps, and web platforms across 6 Central European markets. Designed and launched the KFC Gift Cards B2B & B2C ecosystem, opening a new sales channel. Created Accessibility Mode for kiosk interfaces compliant with the European Accessibility Act. Mapped UX flows for new cash deposit machines, aligning digital UI with hardware. Improved upselling and AOV through iterative A/B testing of UI components.

Performance Marketing Specialist at Apptrust

December 1, 2022 - April 1, 2024

Managed user acquisition campaigns (CPA/CPI models) and optimized overall ROI. Built B2B relationships with over 50 international partners in an English-speaking environment.