Creative Graphic Designer skilled in logo design, captivating book covers, and social media reels that pop! I bring brands to life with bold visuals, engaging content, and a fresh touch that stands out across all platforms.
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Project: Status Travel Branding
For Status Travel, the goal is to create a vibrant and cohesive brand identity that captures the essence of exploration, adventure, and community. This project encompasses the full branding suite—from logo design and color palette to social media layouts and merchandise design.
Logo Design: The logo concept centers on a modern, minimalistic compass icon, symbolizing global exploration. Paired with a sleek, custom sans-serif font, the logo is designed to be both bold and approachable, perfect for digital and print mediums. A tagline like “Explore Boldly” may be added to reinforce the brand’s spirit.
Color Palette: The primary colors are deep ocean blue and a warm sunset coral, evoking trust, excitement, and adventure. These are complemented by soft beige and sky blue as secondary colors to balance and add versatility. This palette reflects natural elements associated with travel and discovery, ensuring a fresh and inviting visual experience.
Social Media Layouts (Instagram & TikTok): The social media approach focuses on high engagement through visually captivating content. For Instagram, the layout combines stunning travel photography, motivational quotes, and user-generated content in a consistent color theme. Story highlights feature custom icons in brand colors (such as a compass, plane, and mountain), helping to reinforce brand identity. TikTok will emphasize dynamic travel clips, quick tips, and reels that capture the excitement of travel with a signature style, perfect for Status Travel’s youthful, adventurous audience.
Merchandise - Tote Bag Design: The tote bag design showcases the logo front and center, with a subtle background pattern of the compass or travel-related icons. Made to be both practical and stylish, the tote bag’s colors reflect the brand’s palette, making it a perfect accessory for travelers and Status Travel fans alike.
This branding project for Status Travel is designed to foster brand recognition, evoke wanderlust, and resonate deeply with audiences across digital platforms and beyond.
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