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Senior communications and marketing professional with 15+ years’ experience delivering communications campaigns across tourism, hospitality, government, commercial and not-for-profit sectors. I’m currently a director of an agency I co-founded, leading end-to-end marketing strategies, content creation, digital campaigns and stakeholder relationships for leading brands. I develop engaging digital, social and written content; manage integrated campaigns across PR, digital and partnerships; and analyse performance to optimise outcomes. With a strong background in tourism and destination marketing, I translate brand objectives into audience-focused campaigns that increase awareness, engagement and commercial results.…Senior communications and marketing professional with 15+ years’ experience delivering communications campaigns across tourism, hospitality, government, commercial and not-for-profit sectors. I’m currently a director of an agency I co-founded, leading end-to-end marketing strategies, content creation, digital campaigns and stakeholder relationships for leading brands. I develop engaging digital, social and written content; manage integrated campaigns across PR, digital and partnerships; and analyse performance to optimise outcomes. With a strong background in tourism and destination marketing, I translate brand objectives into audience-focused campaigns that increase awareness, engagement and commercial results.

James Cooley

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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Senior communications and marketing professional with 15+ years’ experience delivering communications campaigns across tourism, hospitality, government, commercial and not-for-profit sectors. I’m currently a director of an agency I co-founded, leading end-to-end marketing strategies, content creation, digital campaigns and stakeholder relationships for leading brands. I develop engaging digital, social and written content; manage integrated campaigns across PR, digital and partnerships; and analyse performance to optimise outcomes. With a strong background in tourism and destination marketing, I translate brand objectives into audience-focused campaigns that increase awareness, engagement and commercial results.…Senior communications and marketing professional with 15+ years’ experience delivering communications campaigns across tourism, hospitality, government, commercial and not-for-profit sectors. I’m currently a director of an agency I co-founded, leading end-to-end marketing strategies, content creation, digital campaigns and stakeholder relationships for leading brands. I develop engaging digital, social and written content; manage integrated campaigns across PR, digital and partnerships; and analyse performance to optimise outcomes. With a strong background in tourism and destination marketing, I translate brand objectives into audience-focused campaigns that increase awareness, engagement and commercial results.

Available to hire

Senior communications and marketing professional with 15+ years’ experience delivering communications campaigns across tourism, hospitality, government, commercial and not-for-profit sectors. I’m currently a director of an agency I co-founded, leading end-to-end marketing strategies, content creation, digital campaigns and stakeholder relationships for leading brands.

I develop engaging digital, social and written content; manage integrated campaigns across PR, digital and partnerships; and analyse performance to optimise outcomes. With a strong background in tourism and destination marketing, I translate brand objectives into audience-focused campaigns that increase awareness, engagement and commercial results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Account Director at Gate 7 Pty Ltd

January 1, 2018 - October 1, 2020

Managed integrated marketing and communications programs for international tourism boards, destinations and lifestyle brands across Australia and New Zealand. Planned and executed tourism marketing campaigns across digital, social, PR, content and partnership channels to build brand awareness and drive audience engagement and visitation objectives. Developed campaign content including written articles, social media assets, newsletters and marketing materials. Managed client, supplier, media partner and industry stakeholder relationships, and coordinated campaign timelines, budgets, approvals and deliverables. Provided reporting on performance and insights to inform future marketing activity.

Director (Self-employed) at The Lucid Agency

January 1, 2018 - Present

Co-founded an independent marketing and communications agency delivering integrated campaigns, content and brand communications across tourism, hospitality, technology and lifestyle sectors. Lead the development and delivery of marketing initiatives across PR, digital, social, content and partnership channels, supporting brands to increase awareness, strengthen customer engagement and achieve business objectives. Own integrated campaign planning, brand-aligned messaging and content creation for multiple audiences and channels. Coordinate partner agencies, suppliers, media partners and creative stakeholders to deliver campaigns on time and within scope. Monitor campaign performance, analyse results and provide recommendations to improve engagement and effectiveness. Ensure brand governance across customer-facing communications and manage multiple concurrent projects while maintaining delivery standards. Key clients include Tourism Australia, Japan National Tourism Organisation, Philippi

Senior Account Director at Gate 7 Pty Ltd

June 1, 2015 - January 1, 2018

Senior Account Manager at Stellar Concepts Australia

January 1, 2010 - June 1, 2015

Delivered PR, content and communications campaigns across hospitality, lifestyle brands and not-for-profit organisations. Managed end-to-end campaign execution including media relations, content creation, stakeholder coordination, brand launches and events. Worked across written and digital assets and coordinated timelines and deliverables to ensure campaigns were delivered with brand consistency.