James Dickson

Built an independent performance-marketing and e-commerce growth practice centered on customer acquisition, conversion optimization, search visibility, and digital growth strategy. Conducts structured analyses of e-commerce businesses across acquisition channels, customer journeys, conversion opportunities, creative strategy, and measurement. Performs independent paid-media research across Meta Ads, Google Ads, and TikTok Ads, and audits landing pages, product pages, funnels, and conversion paths to identify optimization opportunities. Researches SEO and Generative Engine Optimization (GEO) for traditional and AI-driven discovery, and develops frameworks that connect acquisition → conversion → discovery → measurement → testing → learning → scaling. Uses ChatGPT, Gemini, and Claude for research, content development, and workflow support, while distinguishing independent research from verified client performance.

Prospected potential customers through direct messages, phone calls, and in-person conversations. Supported both online and physical sales activities by communicating product information aligned with customer needs. Engaged prospects, identified buying interest, followed up consistently, handled objections, and supported movement from first contact toward purchase. Developed practical skills in prospecting, lead qualification, customer communication, and sales conversion.