I used to make ads that sat perfectly still. Now I make them move: motion graphics for product launches, explainers, animated charts and social ads.
I used to make ads that sat perfectly still. Now I make them move: motion graphics for product launches, explainers, animated charts and social ads.
I came up in advertising as a digital designer and art director, pitching concepts, building campaigns and making a lot of logos bigger. It taught me the golden rule of attention: you’ve got about three seconds before someone scrolls. Every video I make is built around those three seconds.
What I make
→ Product & SaaS launch videos: UI animation, smooth push-ins, polished transitions
→ Explainer videos that make complicated things feel obvious
→ Animated charts & data stories: bar chart races, finance Shorts, report highlights
→ Social ads for Reels, TikTok and YouTube
Why an ex-ad creative?
Because “make it pretty” was never the brief. I start with the idea and the message, then design every frame to earn its place. You get the art director and the animator in one person, so nothing gets lost in translation.
How I work
→ A clear plan and style frames before anything moves. No surprises.
→ Voiceover, music and sound design taken care of. You get one finished video, not a to-do list.
→ Quick, friendly turnarounds with revision rounds built into the plan.
→ Need a vertical cut, a new language or an A/B version? Quick, not a rebuild.
Got a script, a product, or an idea scribbled on a napkin? Send it over. I’ll tell you how I’d bring it to life (and I’ll probably already be sketching it).
P.S. Yes, I can make it pop. I even know what that means.
Spec finance Short for Moneyplot, a fictional creator channel. Two investors race on a compound-interest line chart that rescales live, then stacked bars show what time added. Real maths (7% a year, compounded monthly), an AI voiceover and a trap beat that drops out for the reveal.
Vertical social ad (spec) for Fernly, a fictional banking app for freelancers. Punchy kinetic type and a phone UI that glides between screens: a payment auto-splits into tax and savings, an invoice goes Sent, Viewed, Paid with a confetti burst. Scored with piano house that drops on the cuts.
Spec product film for Dashwise, a fictional e-commerce analytics platform. The dashboard builds itself: rolling counters, charts drawing on, an AI insight with a cohort heatmap and a one-click forecast simulation, then a parallax feature montage. Clean data-viz on a laid-back neo-soul score.
Spec launch film for Quillo, a fictional AI meeting-notes app. I designed the product UI and animated the story: a live call transcript, an AI summary, then notes flowing into chat, tasks and docs. Kinetic type and smooth push-ins, timed to an AI voiceover and an original cinematic score.
Spec impact-report film for Solvane, a fictional renewable energy company. The report scrolls like a web page: stat counters, an annotated cost line chart, a bar chart race across seven markets and a capacity donut. Editorial type on a marimba-led documentary score.
Custom packaging manufacturer. Started in sales, moved into production management, now run the label department too. Production Manager & Head of Label Department (current) Own end-to-end production readiness for all jobs: artwork QA, factory handoff, and the label print operation (OKI Pro 1050, Graphtec plotter, rewinder). Built the Pre-Production QA Agent (see Selected Work), a multi-modal AI system validating contracts, artwork, and factory proofs before production. Built an AI-assisted artwork prep workflow that takes whatever file the customer sends, any format, any mess, and gets it production-ready. Most label printers reject files that don't meet spec. We accept anything. Supporting the rollout of a new internal print-on-demand capability (box and cylinder printing), currently in setup and testing. Client Management & Sales (earlier tenure) Managed enquiries and full project lifecycle for new and existing clients, consulting on packaging type, design, specs, and pricing. Built a pricing database from scratch by logging every factory quote that came back. Ended up with enough data to quote most jobs on the spot instead of waiting days on the factory. Saved deals that would have walked. Built a Google Sheets pipeline dashboard tracking every job from quoting through to warehouse. Before it existed, people emailed me to ask where things were. After, they just looked.
In-house digital creative team at MYOB, Australia's biggest accounting software company. Operated like an agency inside the business. Led digital creative across campaigns, websites, EDMs, landing pages, and advertising. Worked from a brief to the real problem, then the idea, then shipped it. Directed a cross-functional team of designers, developers, and copywriters per project. Owned quality, presented to stakeholders, got it shipped. Built a set of reusable templates (EDMs, landing pages, banners, social) that saved about an hour per project and held quality consistent across the team. Designed an editable guide for bookkeepers and accountants that spiked downloads by 70% in the first two weeks.
Post a job and invite James, or contact them directly. No hidden commission.