Award-winning creative with over 30 years of experience who designs with a single purpose in mind: to deliver fresh and exciting strategic design solutions for brands and businesses. My foundation is built on my ability to merge creative thinking with strategic design to seamlessly shape simple, yet effective design communications that meet and endeavour to exceed expectations. I enjoy working with and mentoring other creatives/designers and have successfully helped individuals achieve their career goals through advice, leadership and career planning.…

Jamie Charman

Award-winning creative with over 30 years of experience who designs with a single purpose in mind: to deliver fresh and exciting strategic design solutions for brands and businesses. My foundation is built on my ability to merge creative thinking with strategic design to seamlessly shape simple, yet effective design communications that meet and endeavour to exceed expectations. I enjoy working with and mentoring other creatives/designers and have successfully helped individuals achieve their career goals through advice, leadership and career planning.…

Available to hire

Award-winning creative with over 30 years of experience who designs with a single purpose in mind: to deliver fresh and exciting strategic design solutions for brands and businesses. My foundation is built on my ability to merge creative thinking with strategic design to seamlessly shape simple, yet effective design communications that meet and endeavour to exceed expectations.

I enjoy working with and mentoring other creatives/designers and have successfully helped individuals achieve their career goals through advice, leadership and career planning.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance/Contracting at Self-employed
June 1, 2022 - Present
Providing freelance and contracting design services since June 2022, delivering various creative projects and design solutions.
Product Owner - PO Brand & Packaging Squad at The Warehouse Group
May 31, 2022 - August 21, 2025
Responsible for squad workflow and customer engagement in an Agile environment, managing brand refreshes and design deliverables. Mentored and guided designers to produce work on-brief and exceeding expectations. Maintained and optimized brand guidelines for The Warehouse, Warehouse Stationery, and Noel Leeming. Built and maintained relationships with internal and external suppliers.
Freelance/Contracting (Redbird) at The Warehouse Group
March 31, 2021 - August 21, 2025
Contracted full time to establish and implement full Brand Guidelines for The Warehouse Group and its trading brands. Designed and art directed the first Integrated Annual Report 2020 for TWG, maintaining brand consistency and quality.
Creative Designer at Ogilvy & Mather, Augusto, ICG
September 30, 2018 - August 21, 2025
Worked on various design projects across multiple agencies between May 2018 and September 2018, delivering successful creative campaigns.
Signage Team Member at Auckland Transport
April 30, 2018 - August 21, 2025
Worked on the in-house signage team to establish a new signage and wayfinding scheme across Auckland, including pedestrian, cycleways, traffic, trains, ferries, and airports. Developed guidelines for external partner implementation and incorporated Māori cultural sensitivity.
Team Manager - Graphic Design at Auckland Council
August 31, 2017 - August 21, 2025
Established and led a new internal design team aimed to reduce external agency spend by $3M. Managed a team of 7 designers and additional support staff, overseeing internal and external documents, annual reports, signage, and ad-hoc business-critical work. Worked closely with cultural advisors to ensure sensitivity and appropriateness in output. Mentored designers to advance skills and knowledge to retain in-house capabilities.
Owner and Creative Director at Studio Phluid
December 31, 2014 - August 21, 2025
Founded and ran own design studio from 2007 to 2014, working on branding, packaging, advertising, and corporate communications for various clients, both contract and direct clients.
Design Team Manager at The Warehouse
December 31, 2007 - August 21, 2025
Managed the in-house design team to re-engage buyers and reduce outsourcing. Delivered strong brand growth and built equity in house brands. Successfully designed the group’s annual report with positive stakeholder feedback. Led the rebranding of house brands and rolled out new company branding including new retail locations.
Co-founder & Creative Director at Bonfire Creative Intelligence
December 31, 2004 - August 21, 2025
Co-founded and led creative output for the design agency from 2000 to 2004, offering services including corporate identity, branding, packaging, POS, communications, and websites. Won Tetra-Pak packaging awards two years consecutively for innovative product range designs.
Creative Director at Redstar Design
December 31, 1999 - August 21, 2025
Led creative output and a team of 4 creatives, reporting to the Managing Director. Delivered branding, packaging, and print management services in Sydney during 1998-1999.
Creative Director at Redbird Design
December 31, 1998 - August 21, 2025
Started as Junior Designer and rapidly advanced to Creative Director leading a team of 6 at the London-based studio. Delivered corporate identity, branding, packaging, POS, communications, annual reports, interiors, print, and websites from 1992 to 1998. Achieved notable awards for packaging design.
Co-founder & Creative Director at Bonfire Creative Intelligence
January 1, 2000 - December 31, 2004
Co-founded Bonfire Creative Intelligence (originally Bonfire Design) with two partners after returning from Australia. Led branding, corporate identity, packaging, POS, corporate communications, annual reports, print management and website design for a diverse client base.
Creative Director at Redstar Design
January 1, 1998 - December 31, 1999
Led all creative output with a team of four; focused on branding and packaging and print management, contributing to award-winning packaging work.
Creative Director at Redbird Design
January 1, 1992 - December 31, 1998
Became Creative Director, leading a studio of six; drove all creative output and packaging; won Tetra-Pak packaging awards for Sunpride ranges.
Team Manager - Graphic Design at Auckland Council
February 1, 2014 - August 31, 2017
Established a new internal design team to reduce external spend by around $3M; mentored designers; managed internal/external documents, annual reports, and guidelines; collaborated with Māori cultural advisors on design considerations.
Owner & Creative Director at Studio Phluid
January 1, 2007 - December 31, 2014
Founded Studio Phluid to work on a variety of brands and companies, delivering branding, packaging, and web design across a direct client base.
Design Team Manager at The Warehouse
January 1, 2005 - December 31, 2007
Joined marketing to re-engage buyers towards in-house design; achieved 94% turnaround within five months; managed a full design team and produced internal/external documents and annual reports.
Freelance/Contracting at ZeroNine Limited
June 1, 2022 - Present
Freelance/contracting designer focusing on brand guidelines and outputs for group brands; mentoring designers; maintaining and evolving brand guidelines for The Warehouse Group and related brands.
Product Owner, Brand & Packaging Squad at The Warehouse Group
April 1, 2021 - May 31, 2022
As Product Owner in Agile, responsible for squad workflow, customer engagement, and delivering brand refreshes; mentoring designers and maintaining brand guidelines across four trading brands.
Freelance/Contracting at Redbird (The Warehouse Group contracting)
October 1, 2018 - March 31, 2021
Contracted to establish full Brand Guidelines for The Warehouse Group across four brands; stress-tested outputs and led design for TWG's Integrated Annual Report 2020.
Design Consultant at Ogilvy & Mather / Augusto / ICG
May 1, 2018 - September 30, 2018
Worked on various design projects across leading agencies during May 2018 to September 2018.
Designer - Signage at Auckland Transport
October 1, 2017 - April 30, 2018
In-house signage and wayfinding system development; established comprehensive guidelines for internal and external partners to implement across pedestrian, cycleways, transport modes and related infrastructure.
Owner and Creative Director at Studio Phluid
January 1, 2007 - December 31, 2014
Founded and led Studio Phluid, working with a variety of brands on branding, packaging, web and related communications.
Contract Designer at Ogilvy & Mather / Augusto / ICG
May 1, 2018 - September 30, 2018
Contract work across multiple agencies on various projects.
Contract Designer (Signage & Wayfinding) at Auckland Transport
October 1, 2017 - April 30, 2018
In-house signage team; established signage and wayfinding scheme and guidelines for external partners.
Contract Designer at Redbird (Freelance/Contracting)
October 1, 2018 - March 31, 2021
Contracting to establish full Brand Guidelines for The Warehouse Group; stress testing; Integrated Annual Report 2020; brand outputs for four trading brands.
Product Owner (Brand & Packaging Squad) at The Warehouse Group
April 1, 2021 - May 31, 2022
As Product Owner in an Agile system, responsible for squad workflow, customer engagement, and guiding design deliverables; mentored designers; maintained and updated brand guidelines for The Warehouse, Warehouse Stationery and Noel Leeming; liaison with suppliers and relationship building.
Freelance/Contractor at ZeroNine Limited
June 1, 2022 - Present
Freelance/contracting work continuing with projects for The Warehouse Group and other clients.

Education

Add your educational history here.

Qualifications

BTEC HND in Graphic Design
September 1, 1997 - June 20, 1999
Passed with Merit
BTEC ONC in Graphic Design
September 1, 1994 - June 20, 1996
Passed with Merit

Industry Experience

Healthcare, Financial Services, Professional Services, Retail, Media & Entertainment, Government, Consumer Goods, Software & Internet, Education, Other

Skills

Experience Level