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I am an award-winning creative with over 25 years of experience who designs with a single purpose in mind: to deliver fresh and exciting strategic design solutions for brands and businesses. My foundation is built on my ability to merge creative thinking with strategic design to seamlessly shape simple, yet effective design communications that meet and endeavour to exceed expectations. I enjoy working with and mentoring other creatives and designers and have successfully helped individuals achieve their career goals through advice, leadership, and career planning.…I am an award-winning creative with over 25 years of experience who designs with a single purpose in mind: to deliver fresh and exciting strategic design solutions for brands and businesses. My foundation is built on my ability to merge creative thinking with strategic design to seamlessly shape simple, yet effective design communications that meet and endeavour to exceed expectations. I enjoy working with and mentoring other creatives and designers and have successfully helped individuals achieve their career goals through advice, leadership, and career planning.

Jamie Charman

Brand Designer, Creative Director, Graphic Designer, +3

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I am an award-winning creative with over 25 years of experience who designs with a single purpose in mind: to deliver fresh and exciting strategic design solutions for brands and businesses. My foundation is built on my ability to merge creative thinking with strategic design to seamlessly shape simple, yet effective design communications that meet and endeavour to exceed expectations. I enjoy working with and mentoring other creatives and designers and have successfully helped individuals achieve their career goals through advice, leadership, and career planning.…I am an award-winning creative with over 25 years of experience who designs with a single purpose in mind: to deliver fresh and exciting strategic design solutions for brands and businesses. My foundation is built on my ability to merge creative thinking with strategic design to seamlessly shape simple, yet effective design communications that meet and endeavour to exceed expectations. I enjoy working with and mentoring other creatives and designers and have successfully helped individuals achieve their career goals through advice, leadership, and career planning.

Available to hire

I am an award-winning creative with over 25 years of experience who designs with a single purpose in mind: to deliver fresh and exciting strategic design solutions for brands and businesses. My foundation is built on my ability to merge creative thinking with strategic design to seamlessly shape simple, yet effective design communications that meet and endeavour to exceed expectations. I enjoy working with and mentoring other creatives and designers and have successfully helped individuals achieve their career goals through advice, leadership, and career planning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Freelance/Contracting at Self-employed

June 1, 2022 - Present

Providing freelance and contracting design services since June 2022, delivering various creative projects and design solutions.

Product Owner - PO Brand & Packaging Squad at The Warehouse Group

May 31, 2022 - August 21, 2025

Responsible for squad workflow and customer engagement in an Agile environment, managing brand refreshes and design deliverables. Mentored and guided designers to produce work on-brief and exceeding expectations. Maintained and optimized brand guidelines for The Warehouse, Warehouse Stationery, and Noel Leeming. Built and maintained relationships with internal and external suppliers.

Freelance/Contracting (Redbird) at The Warehouse Group

March 31, 2021 - August 21, 2025

Contracted full time to establish and implement full Brand Guidelines for The Warehouse Group and its trading brands. Designed and art directed the first Integrated Annual Report 2020 for TWG, maintaining brand consistency and quality.

Creative Designer at Ogilvy & Mather, Augusto, ICG

September 30, 2018 - August 21, 2025

Worked on various design projects across multiple agencies between May 2018 and September 2018, delivering successful creative campaigns.

Signage Team Member at Auckland Transport

April 30, 2018 - August 21, 2025

Worked on the in-house signage team to establish a new signage and wayfinding scheme across Auckland, including pedestrian, cycleways, traffic, trains, ferries, and airports. Developed guidelines for external partner implementation and incorporated Māori cultural sensitivity.

Team Manager - Graphic Design at Auckland Council

August 31, 2017 - August 21, 2025

Established and led a new internal design team aimed to reduce external agency spend by $3M. Managed a team of 7 designers and additional support staff, overseeing internal and external documents, annual reports, signage, and ad-hoc business-critical work. Worked closely with cultural advisors to ensure sensitivity and appropriateness in output. Mentored designers to advance skills and knowledge to retain in-house capabilities.

Owner and Creative Director at Studio Phluid

December 31, 2014 - August 21, 2025

Founded and ran own design studio from 2007 to 2014, working on branding, packaging, advertising, and corporate communications for various clients, both contract and direct clients.

Design Team Manager at The Warehouse

December 31, 2007 - August 21, 2025

Managed the in-house design team to re-engage buyers and reduce outsourcing. Delivered strong brand growth and built equity in house brands. Successfully designed the group’s annual report with positive stakeholder feedback. Led the rebranding of house brands and rolled out new company branding including new retail locations.

Co-founder & Creative Director at Bonfire Creative Intelligence

December 31, 2004 - August 21, 2025

Co-founded and led creative output for the design agency from 2000 to 2004, offering services including corporate identity, branding, packaging, POS, communications, and websites. Won Tetra-Pak packaging awards two years consecutively for innovative product range designs.

Creative Director at Redstar Design

December 31, 1999 - August 21, 2025

Led creative output and a team of 4 creatives, reporting to the Managing Director. Delivered branding, packaging, and print management services in Sydney during 1998-1999.

Creative Director at Redbird Design

December 31, 1998 - August 21, 2025

Started as Junior Designer and rapidly advanced to Creative Director leading a team of 6 at the London-based studio. Delivered corporate identity, branding, packaging, POS, communications, annual reports, interiors, print, and websites from 1992 to 1998. Achieved notable awards for packaging design.