I'm a brand marketing and commercial development lead with 6+ years in premium drinks, blending strategy, creative direction and commercial execution. I build integrated plans across brand homes and brands, manage budgets for ROI, lead launches and grow D2C ecommerce (Shopify, content and CRM). I'm hands-on in Adobe Creative Suite with a strong eye for photography and design, and I enjoy designing packaging, producing content, and working directly with customers and trade partners. I'm passionate about thoughtful design, clear storytelling and helping brands grow with purpose. Much of my career has been hands-on, collaborating across sales, operations and NPD, managing trade activation campaigns, and developing brand worlds that feel coherent across markets. I'm driven by curiosity, collaboration and delivering competitive, credible brand experiences.

Jamie Cotter

I'm a brand marketing and commercial development lead with 6+ years in premium drinks, blending strategy, creative direction and commercial execution. I build integrated plans across brand homes and brands, manage budgets for ROI, lead launches and grow D2C ecommerce (Shopify, content and CRM). I'm hands-on in Adobe Creative Suite with a strong eye for photography and design, and I enjoy designing packaging, producing content, and working directly with customers and trade partners. I'm passionate about thoughtful design, clear storytelling and helping brands grow with purpose. Much of my career has been hands-on, collaborating across sales, operations and NPD, managing trade activation campaigns, and developing brand worlds that feel coherent across markets. I'm driven by curiosity, collaboration and delivering competitive, credible brand experiences.

Available to hire

I’m a brand marketing and commercial development lead with 6+ years in premium drinks, blending strategy, creative direction and commercial execution. I build integrated plans across brand homes and brands, manage budgets for ROI, lead launches and grow D2C ecommerce (Shopify, content and CRM). I’m hands-on in Adobe Creative Suite with a strong eye for photography and design, and I enjoy designing packaging, producing content, and working directly with customers and trade partners.

I’m passionate about thoughtful design, clear storytelling and helping brands grow with purpose. Much of my career has been hands-on, collaborating across sales, operations and NPD, managing trade activation campaigns, and developing brand worlds that feel coherent across markets. I’m driven by curiosity, collaboration and delivering competitive, credible brand experiences.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Brand Manager at Hinch Distillery (Hinch Irish Whiskey & Ninth Wave Irish Gin)
January 1, 2019 - January 1, 2025
Joined at the initial stage of the distillery project, contributing to brand development, strategy and creative direction. Managed ATL/BTL/TTL marketing, supported launches in international markets, collaborated with distributors to tailor plans, produced in-house content and trade communications, and led social media management and performance reporting. Built a consistent brand presence across markets and shaped tone of voice and trade activation campaigns.
Brand Manager at Glens of Antrim Distillery (Lir Irish Whiskey)
January 1, 2025 - Present
Joined to evolve and strengthen the Lir Irish Whiskey brand, supporting a refresh of key elements, shaping the brand world, developing trade activation campaigns, and defining tone of voice across platforms. Managed customer relationships across Northern Ireland, supported trade partners and identified opportunities to grow brand presence.
Commercial Development Manager at SoulBia (Vegan Food Wholesale)
January 1, 2017 - January 1, 2019
Transitioned the company from online-only to a direct-to-store wholesale model across Ireland. Developed a national delivered-sales strategy, opened new retail and foodservice accounts, built SoulBia as a plant-based foods player, and introduced structured B2B processes and category planning to improve sell-through and retention.
Sales Manager at Palmer & Harvey (Delivered Wholesale)
January 1, 2008 - January 1, 2017
Began as a relief representative, built a 100+ regular retail account network, provided merchandising support and sales advice, progressed to Key Account Manager for major accounts, and ultimately led NI sales as a manager, overseeing a team and driving performance within the UK’s largest distribution network for tobacco, alcohol, grocery and confectionery.
Founder at WhiskeyJAC.com
January 1, 2014 - Present
Founded and ran an independent whiskey blog and review platform with 4,000+ monthly visitors and 7,000+ Instagram followers; developed a distinctive photography style that helped early whiskey content stand out.

Education

Add your educational history here.

Qualifications

GCSEs in core subjects
January 11, 2030 - May 6, 2026
GNVQ & Diploma in Graphic Design
January 11, 2030 - May 6, 2026
GCSEs in core subjects; GNVQ & Diploma in Graphic Design
January 11, 2030 - May 6, 2026
WSET Level 2 (Wines & Spirits)
January 11, 2030 - May 6, 2026

Industry Experience

Consumer Goods, Retail, Wholesale & Distribution, Professional Services, Media & Entertainment