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Brand Identity Designer with 25+ years of experience leading brand identity and design strategy across digital and print. I build cohesive, performance-aware brand systems—from strategic clarity to disciplined craft—so brands stay consistent and grow over time. I collaborate with cross-functional teams to translate complex ideas into clear visual language. My work covers identity systems, e-commerce UX/UI, packaging, marketing assets, and content—balancing creative vision with measurable business outcomes, while mentoring talent to raise the standard of execution.…Brand Identity Designer with 25+ years of experience leading brand identity and design strategy across digital and print. I build cohesive, performance-aware brand systems—from strategic clarity to disciplined craft—so brands stay consistent and grow over time. I collaborate with cross-functional teams to translate complex ideas into clear visual language. My work covers identity systems, e-commerce UX/UI, packaging, marketing assets, and content—balancing creative vision with measurable business outcomes, while mentoring talent to raise the standard of execution.

John Anagnostopoulos

Brand Designer, Creative Director, Logo Designer, +2

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Brand Identity Designer with 25+ years of experience leading brand identity and design strategy across digital and print. I build cohesive, performance-aware brand systems—from strategic clarity to disciplined craft—so brands stay consistent and grow over time. I collaborate with cross-functional teams to translate complex ideas into clear visual language. My work covers identity systems, e-commerce UX/UI, packaging, marketing assets, and content—balancing creative vision with measurable business outcomes, while mentoring talent to raise the standard of execution.…Brand Identity Designer with 25+ years of experience leading brand identity and design strategy across digital and print. I build cohesive, performance-aware brand systems—from strategic clarity to disciplined craft—so brands stay consistent and grow over time. I collaborate with cross-functional teams to translate complex ideas into clear visual language. My work covers identity systems, e-commerce UX/UI, packaging, marketing assets, and content—balancing creative vision with measurable business outcomes, while mentoring talent to raise the standard of execution.

Available to hire

Brand Identity Designer with 25+ years of experience leading brand identity and design strategy across digital and print. I build cohesive, performance-aware brand systems—from strategic clarity to disciplined craft—so brands stay consistent and grow over time.

I collaborate with cross-functional teams to translate complex ideas into clear visual language. My work covers identity systems, e-commerce UX/UI, packaging, marketing assets, and content—balancing creative vision with measurable business outcomes, while mentoring talent to raise the standard of execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Creative Director (Contract) at UnCognito.ai

January 1, 2025 - Present

Lead all brand identity and visual communications for UnCognito, a deep technology company building a language-agnostic, real-time deepfake audio detection engine for military-grade forensics and enterprise scale. Develop the UnCognito™ identity system, establish visual language standards across product and marketing, and translate a technically complex proposition into a clear, credible brand presence at the intersection of brand strategy and product communication.

Creative Lead / Co-Founder at T-Lab Bikes (Visceral Performance Inc.)

January 1, 2016 - Present

Co-founded and stewarded T-Lab’s complete brand identity and visual language. Work contributed directly to 56% sales growth over four years and elevated the company’s profile in an international competitive market. Scope includes brand strategy, identity systems, website UI/UX, e-commerce design (Craft CMS + Shopify), advertising, packaging, and social media. Authored creative briefs for bike frame design to align product innovation with positioning. Built and enforced brand guidelines and collaborated with vendors, factory teams, and external creatives across touchpoints.

Founder & Brand Identity Designer at BrandKraft Inc.

January 1, 2011 - Present

Founded BrandKraft (Montreal) and lead brand identity practice focused on logo design and enduring identity systems. Develop distinctive brand marks and comprehensive frameworks including typography, color architecture, and layout logic across product, service, and technology sectors. Established a consistent methodology: strategic clarity first, disciplined craft second, and a system designed for long-term consistency across every touchpoint. Delivered brand work supporting successful private equity acquisitions for client organizations, and packaging/rebrand programs that increased consumer engagement by 30%.

Director of Design at Guru Bicycles Inc.

January 1, 2007 - January 1, 2010

Led creative direction during a brand repositioning that achieved international recognition. Managed visual identity across product design, advertising, packaging, and environmental design. Directed development of the company website and managed web development vendors. Conceived and implemented the first concept store, becoming the top-performing location within 8 months. Delivered consistent branding across print, retail, and digital channels.

Instructor, Graphic Design Program (part-time) at Dawson College

January 1, 1999 - January 1, 2006

Taught contract over eight years in the Graphic Design program, developing and delivering curriculum across four applied design disciplines: Design Communications Management, Technical Constraints (InDesign), Illustration Applications (Adobe Illustrator), and Imaging Techniques (Adobe Photoshop). Developed original course content for the Design Communications Management module. Applied teaching discipline to professional mentorship and creative leadership.

Principal, Creative Director at Steam Design Inc.

January 1, 1996 - January 1, 2006

Directed brand storytelling and visual strategy across print, packaging, and 3D materials including exhibits and in-store displays. Managed and mentored designers, developers, and vendors through full project life cycles. Devised interactive web elements and user interfaces with a focus on intuitive navigation and brand consistency. Built long-term client relationships while leading new business development and creative delivery.

Instructor / Lecturer at Concordia University (Communications Program)

January 1, 1995 - January 1, 1996

Designed and delivered curriculum for Intro to Graphic Design as part of Continuing Education in the Communications program.