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Performance Marketing Manager with 2.5+ years scaling paid social, influencer, organic social, and SEO/eCommerce programs across €10M+ marketing budgets. Proven success building channels from zero to measurable, revenue-attributed growth. Repositions brands and performance strategies with outcome-based tracking, automation, and direct attribution—scaling a new influencer channel to €300K+ revenue at 3.0 ROAS and growing an influencer program from 0 to 50+ partners. Fluent in German and English, with working proficiency in Spanish.…Performance Marketing Manager with 2.5+ years scaling paid social, influencer, organic social, and SEO/eCommerce programs across €10M+ marketing budgets. Proven success building channels from zero to measurable, revenue-attributed growth. Repositions brands and performance strategies with outcome-based tracking, automation, and direct attribution—scaling a new influencer channel to €300K+ revenue at 3.0 ROAS and growing an influencer program from 0 to 50+ partners. Fluent in German and English, with working proficiency in Spanish.

Jana Kasnitz

Performance Marketer, Marketing Automation Specialist, Influencer Marketing Manager, +3

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Performance Marketing Manager with 2.5+ years scaling paid social, influencer, organic social, and SEO/eCommerce programs across €10M+ marketing budgets. Proven success building channels from zero to measurable, revenue-attributed growth. Repositions brands and performance strategies with outcome-based tracking, automation, and direct attribution—scaling a new influencer channel to €300K+ revenue at 3.0 ROAS and growing an influencer program from 0 to 50+ partners. Fluent in German and English, with working proficiency in Spanish.…Performance Marketing Manager with 2.5+ years scaling paid social, influencer, organic social, and SEO/eCommerce programs across €10M+ marketing budgets. Proven success building channels from zero to measurable, revenue-attributed growth. Repositions brands and performance strategies with outcome-based tracking, automation, and direct attribution—scaling a new influencer channel to €300K+ revenue at 3.0 ROAS and growing an influencer program from 0 to 50+ partners. Fluent in German and English, with working proficiency in Spanish.

Available to hire

Performance Marketing Manager with 2.5+ years scaling paid social, influencer, organic social, and SEO/eCommerce programs across €10M+ marketing budgets. Proven success building channels from zero to measurable, revenue-attributed growth.

Repositions brands and performance strategies with outcome-based tracking, automation, and direct attribution—scaling a new influencer channel to €300K+ revenue at 3.0 ROAS and growing an influencer program from 0 to 50+ partners. Fluent in German and English, with working proficiency in Spanish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Performance Marketing Manager at EPP Design GmbH & Co. KG

September 1, 2025 - Present

Identified, launched, and scaled a new performance marketing channel from 0 to €300,000+ in revenue within 9 months while sustaining ROAS above 3. Designed and executed performance marketing strategy with direct revenue attribution, shifting reporting from activity-based to outcome-based tracking. Selected and implemented a MarTech stack to automate campaign tracking and reporting, supporting ROAS above 10 on optimized campaigns. Led full brand repositioning and rebrand aligned to performance and conversion goals. Managed and mentored one direct report to improve execution speed and operational efficiency.

Junior Marketing Manager at Emma – The Sleep Company

August 1, 2024 - August 1, 2025

Managed and optimized budgets exceeding €100K across Meta Ads Manager, Google Ads, TikTok Ads Manager, and Smartly, achieving record CTRs and conversion values during peak seasonal periods. Scaled the DACH influencer program across Instagram, TikTok, YouTube, Twitch, and podcast channels, covering sourcing, briefing, negotiation, contracting, and structured A/B testing with 50+ influencer partnerships. Led organic social strategy growing followers by 88% in two months and contributing to a 900% YoY increase in organic social net revenue. Owned the Austrian e-commerce website end-to-end, running keyword-led SEO and optimizing category/product pages using ContentStack, Webflow, and HTML/CSS to lift AOV by 12%. Partnered cross-functionally with creative, legal, and media teams to keep multi-market campaigns aligned with brand and compliance standards, reporting across €10M+ annual company marketing spend.

Project and Event Management Coordinator at Haufe Group

February 1, 2023 - January 1, 2024

Coordinated and delivered events for 10+ international partner companies, managing logistics end-to-end using SAP, Salesforce, and an internal Learning Management System. Built and published online courses on the company website using HTML and CSS.

HR and Recruitment Intern at Orderchamp B.V.

August 1, 2022 - January 1, 2023

Implemented Personio as the company’s new HR software system. Managed up to 20 concurrent job openings (intern to senior levels) and conducted up to 8 candidate interviews per day. Actively sourced candidates via LinkedIn Recruiter to build talent pipelines across open roles.