Hello! I am a results-driven Digital Marketing Executive with 3+ years of experience in SEO, social media marketing, paid advertising, and website development. I have a proven track record of driving organic traffic, managing multi-channel campaigns, and optimizing websites for better user experience and lead generation. I am hands-on with Google Analytics, WordPress, Meta Ads, Google Ads, LinkedIn, and Facebook marketing. My frontend/Odoo development background gives me a strong technical edge that helps bridge marketing with product and engineering teams. I thrive in fast-paced B2B environments and enjoy turning data into actionable insights and creative strategies that boost ROI. I am eager to contribute to cross-functional teams and continue learning in digital marketing and development.

JANANI NATARAJAN

Hello! I am a results-driven Digital Marketing Executive with 3+ years of experience in SEO, social media marketing, paid advertising, and website development. I have a proven track record of driving organic traffic, managing multi-channel campaigns, and optimizing websites for better user experience and lead generation. I am hands-on with Google Analytics, WordPress, Meta Ads, Google Ads, LinkedIn, and Facebook marketing. My frontend/Odoo development background gives me a strong technical edge that helps bridge marketing with product and engineering teams. I thrive in fast-paced B2B environments and enjoy turning data into actionable insights and creative strategies that boost ROI. I am eager to contribute to cross-functional teams and continue learning in digital marketing and development.

Available to hire

Hello! I am a results-driven Digital Marketing Executive with 3+ years of experience in SEO, social media marketing, paid advertising, and website development. I have a proven track record of driving organic traffic, managing multi-channel campaigns, and optimizing websites for better user experience and lead generation. I am hands-on with Google Analytics, WordPress, Meta Ads, Google Ads, LinkedIn, and Facebook marketing. My frontend/Odoo development background gives me a strong technical edge that helps bridge marketing with product and engineering teams.

I thrive in fast-paced B2B environments and enjoy turning data into actionable insights and creative strategies that boost ROI. I am eager to contribute to cross-functional teams and continue learning in digital marketing and development.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Tamil
Advanced

Work Experience

Digital Marketing Executive at StorviaTech
January 1, 2026 - Present
Planned and executed B2B digital marketing campaigns promoting IT infrastructure, enterprise networking, cybersecurity, and storage solutions, increasing qualified lead generation. Managed SEO strategy (on-page & off-page), including keyword research, technical optimization, and content structuring to improve organic rankings and website traffic. Handled social media marketing across LinkedIn and Facebook, creating industry-focused content, ad creatives, and engagement campaigns targeting decision-makers. Ran paid advertising campaigns (Meta & Google Ads) with audience targeting, A/B testing, and performance optimization to improve ROI and reduce cost per lead. Monitored and analyzed campaign performance using Google Analytics and Meta Insights, generating monthly reports with actionable insights to enhance marketing effectiveness.
Digital Marketing Executive at Amwell Technologies
February 1, 2025 - December 1, 2025
Developed and executed digital marketing strategies to improve brand visibility and generate B2B leads for ERP and technology solutions. Managed and updated company websites built on Odoo and BigCommerce, ensuring content accuracy, SEO optimization, and improved user experience. Created and published weekly blog content to support SEO and increase organic website traffic. Handled social media marketing across Instagram, Facebook, and YouTube, promoting company services and engaging with target audiences. Designed social media creatives using Canva and managed scheduling and posting through Simplified. Executed and optimized paid advertising campaigns on Google Ads and Meta Ads Manager to increase traffic, leads, and campaign performance. Conducted on-page SEO activities, including keyword optimization, content structuring, and metadata improvements to enhance search engine rankings. Managed email marketing campaigns using Brevo and Odoo, creating newsletters and promotional campaigns t
Digital Marketing Executive at JP Medicals Recruitment
November 1, 2021 - June 1, 2023
Managed Facebook, LinkedIn, and YouTube accounts, increasing engagement by 40% through strategic content posting and audience targeting. Ran Facebook Ads campaigns that reduced cost-per-click (CPC) by 15% while boosting lead generation by 20%. Developed and implemented a LinkedIn content strategy, leading to a 25% increase in followers and improved engagement on recruitment-related posts. Created and optimized the company's YouTube channel, increasing video views by 30% in 6 months through SEO-optimized descriptions and titles. Designed and optimized the company website using WordPress, achieving 20% growth in organic traffic.
Frontend Developer ( Odoo ) at Prime Minds Consulting Pvt Ltd
June 1, 2014 - December 1, 2017
Developed front-end components for web applications using HTML, CSS, and Python on the Odoo platform. Collaborated with back-end team to ensure smooth integration of MySQL databases. Streamlined website functionality and improved user interfaces for clients.

Education

B.Tech – Information Technology at Anna University
January 11, 2030 - January 1, 2012

Qualifications

Higher Secondary
January 11, 2030 - January 1, 2008
SSLC (Secondary School Leaving Certificate)
January 11, 2030 - January 1, 2006
Google Fundamentals of Digital Marketing
January 11, 2030 - March 22, 2026
SEO & Digital Marketing
January 11, 2030 - March 22, 2026
Facebook Ads Certification
January 11, 2030 - March 22, 2026
LinkedIn Marketing Solutions Certification
January 11, 2030 - March 22, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment