Jade Anderson

Managed a staff of 40+ onsite at the festival, taking content from concept through publication. Collaborated with editorial, social, marketing, promo, and sponsorship teams to align creative strategy and client goals. Hired freelance creatives and production agencies, managed shoots, budgets, virtual and VOD content strategies, and experiential media to ensure optimal visibility and organizational efficiency.

Directed creative brand strategies for multiple clients across the United States including beauty and skincare brands, churches, and PR firms. Developed and produced digital and social media content, managing freelance teams and production workflows to deliver quality promotional materials.

Produced live stream content for the Essence Festival of Music, managing camera crews and conducting interviews with global musicians. Created behind-the-scenes content utilized onsite, during, and after the festival to build audience engagement and brand visibility.