Available to hire
After eight years of working behind the scenes in national TV production, I’m pursuing my passions in hopes to live a life of joy and inspire others in the process. I’m seeking opportunities that align with spreading hope and shining a light on the power that lives inside all of us, and I love collaborating with teams that value creativity, resilience, and joyful storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Supervising Producer at Essence Festival of Music
January 1, 2023 - December 31, 2023Managed a staff of over 40 on-site at the festival. Responsible for taking festival content from concept through to publication while collaborating with the Festival Team and Video Production vendors. Worked with Festival Editorial, Social Leads, and Marketing teams to build creative strategies driving event discussions. Coordinated with Promo, Marketing, and Sponsorship departments to produce visual content that promotes the festival and meets client goals. Hired freelancers and production agencies to create content, managed project shoots ensuring deadlines and budgets were met, tracked video budgets, and created virtual and VOD content strategies.
Social Media Producer at Good Morning America
January 1, 2016 - December 31, 2023Managed the voice and digital strategy for Good Morning America Anchor Robin Roberts, collaborating across the network on projects, features, and stories. Wrote, scripted, and produced native social segments across platforms. Produced content for special events and breaking news, created cross-platform collaborations for ABC News and GMA's digital platforms. Led digital collaborations with celebrities and brands including Michelle Obama, the NBA, NFL, and The Special Olympics. Facilitated communication across broadcast, social, and website segments to enhance brand synergy.
Social Media Director at Good Morning America
January 1, 2017 - December 31, 2023Developed team structures and expanded content. Connected with platforms to create inspirational and informative content. Managed hiring of freelancers and production crews. Scripted and produced series episodes and senior produced air-ready cut-downs and segments. Maintained a four-year partnership with a brand sponsor, expanding to include series and live award show content on ABC News Live. Ideated and executed social strategies.
Live Stream Producer at Essence Music Festival
January 1, 2019 - December 31, 2023Produced live stream content for Essence Festival of Music. Managed camera crews and interviewed global musicians, producing behind-the-scenes content used during and after the festival.
Social Media + Digital Producer for Television at Rock’n Robin Productions
January 1, 2019 - December 31, 2023Provided creative brand direction for various clients across the United States including beauty and skin care brands, churches, and PR firms.
Supervising Producer at Good Morning America / Rock’n Robin Productions
December 31, 2023 - September 3, 2025As a social media producer, I managed the voice and digital strategy for Good Morning America Anchor Robin Roberts, collaborating across network partners on various projects, features, and breaking news stories. I wrote, scripted, and produced social native segments across platforms, and led digital collaborations between celebrities, brands, and ABC News to enhance brand awareness. I maintained a four-year partnership with a brand sponsor, expanding show content to adjacent series and live award shows aired on ABC News Live. My role included scripting, producing series episodes, and senior producing cut-downs and segments for air on Good Morning America.
Social Media Director at Good Morning America
December 31, 2023 - September 3, 2025Created team structures and expanded content offerings. Connected with social platforms to create uplifting and informative content. Hired freelance workers and production crews. Ideated and executed comprehensive social strategy for digital content production and promotion, including handling major sponsorship expansions and live event productions.
Live Stream Producer at Essence Music Festival
December 31, 2023 - September 3, 2025Produced live stream content for the Essence Festival of Music, managing camera crews and conducting interviews with global musicians. Created behind-the-scenes content utilized onsite, during, and after the festival to build audience engagement and brand visibility.
Creative Brand Director / Freelance Social Media + Digital Producer at Rock’n Robin Productions / Self Employed Creative
December 31, 2023 - September 3, 2025Directed creative brand strategies for multiple clients across the United States including beauty and skincare brands, churches, and PR firms. Developed and produced digital and social media content, managing freelance teams and production workflows to deliver quality promotional materials.
Festival Manager / Video Content Producer at Essence Festival of Music
December 31, 2023 - September 3, 2025Managed a staff of 40+ onsite at the festival, taking content from concept through publication. Collaborated with editorial, social, marketing, promo, and sponsorship teams to align creative strategy and client goals. Hired freelance creatives and production agencies, managed shoots, budgets, virtual and VOD content strategies, and experiential media to ensure optimal visibility and organizational efficiency.
Supervising Producer at Good Morning America / Rock’n Robin Productions
January 1, 2023 - September 3, 2025Managed digital strategy and produced content for Good Morning America Anchor Robin Roberts, working with network partners on special projects and breaking news. Produced social native segments across platforms and led creative collaboration between ABC News and Good Morning America's digital platforms. Worked on digital collaborations involving celebrities and major brands, including Michelle Obama, The NBA, NFL, The Special Olympics, and Lifetime Movie Network to increase brand awareness. Communicated effectively across all brand levels to synergize broadcast, social, and website segments. Maintained four-year brand sponsor partnerships with expansions including series and live award shows on ABC News Live.
Social Media Director at Good Morning America
January 1, 2023 - September 3, 2025Created team expansion structures, connected with platforms to generate empowering content, hired freelance workers and crews, produced series episodes and senior produced seamless cut-downs and segments for broadcast. Ideated and executed social media strategy and managed long-term brand sponsorships with successful incremental growth.
Live Stream Producer at Essence Festival of Music
January 1, 2023 - September 3, 2025Produced and managed live stream content for Essence Festival of Music, leading a staff of 40+ and coordinating with video production vendors. Collaborated with Festival Editorial, Social Leads, Marketing, Promo, and Sponsorship teams to build creative strategies that drove event conversations and client goals. Hired freelancers and managed experiential media visibility while tracking budgets. Created and executed virtual and video-on-demand strategies for festival content.
Freelance Creative / Social Media + Digital Producer for Television at Rock’n Robin Productions / Self Employed
December 31, 2018 - PresentProvided creative brand direction for various clients across the US, including beauty and skin care brands, churches, and PR firms. Specialized in social media and digital production to craft content that uplifts and informs audiences.
Education
Bachelor's Degree at Loyola University Chicago
January 1, 2011 - December 31, 2016 at Loyola University Chicago
January 1, 2011 - January 1, 2016Bachelor's Degree at Loyola University Chicago
January 1, 2011 - January 1, 2016Bachelor of Arts at Loyola University Chicago
January 11, 2030 - January 1, 2016Acting Classes at Hellenic Cultural Center
January 1, 2023 - January 1, 2023Qualifications
Emmy Award
January 11, 2030 - September 3, 2025Telly Award
January 11, 2030 - September 3, 2025Anthem Award
January 1, 2021 - September 3, 2025Gracie Award
January 11, 2030 - September 3, 2025Emmy Award
January 11, 2030 - September 3, 2025Telly Award
January 11, 2030 - September 3, 2025Anthem Award
January 1, 2021 - September 3, 2025Gracie Award
January 11, 2030 - September 3, 2025Industry Experience
Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Professional Services
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