Available to hire
SEO Specialist with 3+ years delivering measurable organic growth. Proven track record: 312% traffic increase for e-commerce client through keyword implementation and technical SEO. Expertise in Google Analytics 4, Google Search Console, and WordPress. Currently advancing skills in link building and technical auditing.
Skills
Language
Afrikaans
Advanced
English
Fluent
Work Experience
SEO Specialist at Plaas Media
September 1, 2024 - PresentManage and maintain 8 WordPress websites (2 company sites, 6 client sites); monitor main company website performance via Google Analytics 4, tracking ~25,000+ monthly pageviews and compiling reports on sessions, users, and bounce rate for stakeholders. Optimise SEO including internal/external links, focus keywords, and meta descriptions across client sites, with top-performing sites achieving significant increases in organic traffic. Lead social media efforts for client accounts on Facebook and Instagram, growing follower base, and coordinate monthly client webinars, event setup, marketing, and live Q&A moderation. Build and maintain web pages using multiple page builders (Elementor, WPBakery, Beaver Builder) and create custom pages as needed.
Personal Assistant at Wenbro Hire
August 1, 2023 - June 1, 2024Maintain and update the company WordPress site using Elementor; implement minor design changes and functionality improvements. Set up and manage website inquiry forms and email inboxes, streamline lead capture and customer communications. Manage the company Facebook account, respond to customer inquiries and comments to maintain brand engagement and customer satisfaction. Coordinate marketing material inventory and ordering, ensuring consistent availability of promotional resources. Plan and support client-facing events and activities.
Technical Product Manager at Insured Nomads
November 1, 2022 - May 1, 2023Continued website management and collaborated with CTO to provide technical insights and facilitate communication between stakeholders. Redesigned 50+ web pages to improve user experience and align with evolving brand standards. Established partnerships and digital integrations (e.g., Priority Pass) for digital lounge access passes, coordinating technical implementation and stakeholder communication.
Digital Experience Developer at Insured Nomads
November 1, 2021 - November 1, 2022Managed company website and created custom graphics/icons in Canva to enhance visual identity. Improved site speed by 20% through image compression, code minification, and performance optimization techniques. Implemented technical integrations including Live chat, Google Analytics 4 tracking, and WhatsApp Business functionality. Configured GA4 and established tracking framework to monitor user behavior and site performance.
Education
Bachelor of Science in Information Technology at Eduvos, Pretoria, South Africa
January 1, 2019 - December 31, 2021Qualifications
Introduction to Coding
September 1, 2024 - January 10, 2026SheCodes Google Analytics 4
August 1, 2024 - January 10, 2026Google SEO
April 1, 2024 - January 10, 2026HubSpot Responsive Web Design
January 1, 2024 - January 10, 2026freeCodeCamp
January 11, 2030 - January 10, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education
Skills
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