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I am a content-focused professional with a Bachelor's degree in International Relations from Parahyangan Catholic University. Currently, I work as a Content Lead, handling strategy development, creative direction, and cross-channel content execution to drive brand growth. I am known for strong analytical thinking, adaptability, and a continuous drive to learn and innovate within the marketing and digital content industry.…I am a content-focused professional with a Bachelor's degree in International Relations from Parahyangan Catholic University. Currently, I work as a Content Lead, handling strategy development, creative direction, and cross-channel content execution to drive brand growth. I am known for strong analytical thinking, adaptability, and a continuous drive to learn and innovate within the marketing and digital content industry.

Jane Fortunatus

Content Producer, Content Creator, Content Strategist, +5

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I am a content-focused professional with a Bachelor's degree in International Relations from Parahyangan Catholic University. Currently, I work as a Content Lead, handling strategy development, creative direction, and cross-channel content execution to drive brand growth. I am known for strong analytical thinking, adaptability, and a continuous drive to learn and innovate within the marketing and digital content industry.…I am a content-focused professional with a Bachelor's degree in International Relations from Parahyangan Catholic University. Currently, I work as a Content Lead, handling strategy development, creative direction, and cross-channel content execution to drive brand growth. I am known for strong analytical thinking, adaptability, and a continuous drive to learn and innovate within the marketing and digital content industry.

Available to hire

I am a content-focused professional with a Bachelor’s degree in International Relations from Parahyangan Catholic University.

Currently, I work as a Content Lead, handling strategy development, creative direction, and cross-channel content execution to drive brand growth. I am known for strong analytical thinking, adaptability, and a continuous drive to learn and innovate within the marketing and digital content industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Head of Content at PT. Meta Inertia Indonesia – North Jakarta

June 1, 2025 - Present

Led cross-platform content strategy (Instagram, TikTok, and E-Commerce) aligned with the client's brand vision; supervised designers and videographers to produce high-quality, results-driven content; collaborated with the team to understand client needs and develop content planning; regularly analyzed content performance and optimized strategies based on data insights.

Social Media Specialist at PT. Kusuma Sampurna Mulia – Tangerang

March 1, 2025 - May 1, 2025

Managed social media management; content planning and management (editorial planning – monthly and ads) for Kusuma Beauty Clinic and Kristie Aesthetic Clinic; created TikTok content and supported campaign planning.

Marketing Communication Associate at PT. CJ Foodville Indonesia (TOUS les JOURS) – South Jakarta

February 1, 2024 - January 31, 2025

Digital marketing (strategy development, paid advertising, SEO optimization, analytics and reporting, copywriting); social media management (Editorial Planning – Campaign and Weekly; platforms including Instagram, TikTok, and Facebook; brand monitoring; complaint management); content creation (talent, videography, video editing); KOL management; product photoshoot management.

Marketing Communication at PT. Nutrindo Rana Sejahtera

September 1, 2023 - February 1, 2024

Digital marketing (strategy development, SEO optimization, analytics and reporting, copywriting); social media management (weekly editorial planning; Instagram and TikTok; brand monitoring); KOL management.

Marketing Operations (Paid Volunteer) at FIBA WORLD CUP 2023

August 1, 2023 - September 30, 2023

Co-leader for the Marketing Division; collaborate with local and global sponsors; liaison officer for VIP and global sponsors guests.

Marketing and Community Specialist (Internship) at Cosmart - DKI Jakarta

February 1, 2023 - May 1, 2023

Managed a community named COSMARTIES with more than 50 members; in charge of community engagement (content planner and flow); managed complaints and reported back to the supervisor.

Public Relations and Social Media Specialist at Start Your Finish Campaign

December 1, 2020 - January 31, 2021

Campaign to encourage young people to plan and realize their goals; Instagram talk show featuring Rahmania Astrini and Ian Hugen; interviewer for Ian Hugen; social media management (editorial plan, captions, digital activities).

Content Lead at PT SANBAO Indonesia

June 1, 2025 - Present

Marketing agency experience focusing on e-commerce enablement for YuYue Textile. Built the brand from the ground up, including developing the brand name, voice, and content identity for digital presence (LETSLEEP). Launched and scaled multi-platform marketing (TikTok, Instagram, marketplace content) from 0 through strategic content planning and storytelling. Lead end-to-end content production (ideation, copywriting, visual direction) with consistent messaging across channels. Analyzed content performance and optimized strategies based on data insights and industry trends. Collaborated with cross-functional teams (e-commerce and production) to align content with business objectives.

Social Media Specialist at PT Kusuma Sampurna Mulia

March 1, 2025 - May 31, 2025

Managed multiple Instagram & TikTok accounts for aesthetic clinic brands. Created and planned daily content (posts, videos, campaigns). Optimized engagement using platform insights and trends.

Marketing Communications (Digital Marketing) at PT CJ Foodville Bakery and Cafe (TOUS les JOURS)

February 1, 2024 - January 31, 2025

Digital Marketing (Strategy Development, Paid Advertising, SEO Optimization, Analytics and Reporting, Copywriting). Social Media Management (Editorial Planning – Campaign and Weekly, manage Instagram, TikTok, Facebook; Brand Monitoring; Complaint Management). Successfully increased followers by 40K and earned Instagram verification. KOL Management and Product Photoshoot Management.

Marketing Communication (Digital Marketing) at PT. Nutrindo Rana Sejahtera

September 1, 2023 - February 29, 2024

Digital Marketing (Strategy Development, SEO Optimization, Analytics and Reporting, Copywriting). Social Media Management (Editorial Planning – Weekly; Instagram & TikTok). KOL Management.

Marketing and Community Specialist (Internship) at Cosmart

February 1, 2023 - May 31, 2023

Managed a community named ‘COSMARTIES’ (50+ members) and drove community engagement. Complaint management and reporting to supervisor.