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Hi, I’m Janelle S. Powell, a marketing and social media professional with a passion for education, cannabis culture, and building brands that connect with people. I specialize in creating data-driven campaigns, leading cross-functional teams, and turning complex product stories into clear, compelling narratives across digital and physical touchpoints. I’ve driven growth for Cannabis Wiki, Jadeo, and government and education clients through integrated marketing, community building, and experiential events. I thrive on collaborative environments and love turning insights into actionable strategies that boost awareness, engagement, and ROI.…Hi, I’m Janelle S. Powell, a marketing and social media professional with a passion for education, cannabis culture, and building brands that connect with people. I specialize in creating data-driven campaigns, leading cross-functional teams, and turning complex product stories into clear, compelling narratives across digital and physical touchpoints. I’ve driven growth for Cannabis Wiki, Jadeo, and government and education clients through integrated marketing, community building, and experiential events. I thrive on collaborative environments and love turning insights into actionable strategies that boost awareness, engagement, and ROI.

Janelle S. Powell

Brand Strategist, Marketing Strategist, Content Strategist, +5

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Hi, I’m Janelle S. Powell, a marketing and social media professional with a passion for education, cannabis culture, and building brands that connect with people. I specialize in creating data-driven campaigns, leading cross-functional teams, and turning complex product stories into clear, compelling narratives across digital and physical touchpoints. I’ve driven growth for Cannabis Wiki, Jadeo, and government and education clients through integrated marketing, community building, and experiential events. I thrive on collaborative environments and love turning insights into actionable strategies that boost awareness, engagement, and ROI.…Hi, I’m Janelle S. Powell, a marketing and social media professional with a passion for education, cannabis culture, and building brands that connect with people. I specialize in creating data-driven campaigns, leading cross-functional teams, and turning complex product stories into clear, compelling narratives across digital and physical touchpoints. I’ve driven growth for Cannabis Wiki, Jadeo, and government and education clients through integrated marketing, community building, and experiential events. I thrive on collaborative environments and love turning insights into actionable strategies that boost awareness, engagement, and ROI.

Available to hire

Hi, I’m Janelle S. Powell, a marketing and social media professional with a passion for education, cannabis culture, and building brands that connect with people. I specialize in creating data-driven campaigns, leading cross-functional teams, and turning complex product stories into clear, compelling narratives across digital and physical touchpoints.

I’ve driven growth for Cannabis Wiki, Jadeo, and government and education clients through integrated marketing, community building, and experiential events. I thrive on collaborative environments and love turning insights into actionable strategies that boost awareness, engagement, and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Marketing at Cannabis Wiki

April 1, 2020 - September 1, 2023

Led brand storytelling, content strategy, and thought leadership efforts that expanded audience reach to 2M+ monthly impressions and built a community of 300K+ subscribers; directed the launch go-to-market for new products and services including the Cannabis Wiki Conference & Expo and the Weed panio n mobile app, building engagement pipelines for long-term monetization.

Head of Marketing at Heritage Cannabis

November 1, 2023 - October 1, 2025

Led dynamic marketing strategies across a portfolio of cannabis brands, driving awareness, loyalty, and measurable sales growth; orchestrated cross-functional teams, partnerships, and events to strengthen market position.

Marketing Director at Jadeo

April 1, 2018 - March 31, 2020

Directed multi-channel SaaS marketing campaigns, increased membership and engagement; developed B2B and B2C marketing programs; represented Jadeo at major tech and SaaS conferences; built influencer marketing and partnerships to drive growth.

Social Media Manager at Marlin Spring

January 1, 2018 - December 31, 2019

Managed Instagram presence for a real estate portfolio, delivering growth and engagement; led creative content across web, design, photography, and messaging.

Digital Project Manager (Contract) at Ontario Public Service

April 1, 2014 - June 30, 2015

Directed digital marketing and communications projects, ensuring timely delivery, budget alignment, and stakeholder engagement for government communications.

Head of Cannabis Marketing at Heritage Cannabis

November 1, 2023 - October 1, 2025

Led marketing across eight cannabis lifestyle brands; built nationwide B2B and B2C campaigns, large-scale activations and consumer experiences, and partnerships with major retailers. Achieved 84%+ attendance, 91% repeat attendance, and 82% purchase intent; orchestrated co-branded campaigns with Cineplex Cinemas and other partners to strengthen brand equity and retail impact.

Director of Marketing at Jadeo

April 1, 2018 - March 1, 2020

Directed multi-channel marketing for the Jadeo SaaS education platform; developed go-to-market strategies for digital products, built national influencer partnerships, and executed co-branded campaigns with major media brands; grew audience reach with multi-channel campaigns and achieved measurable engagement growth.

Digital Marketing Program Manager (Contract) at Ontario Public Service / Jadeo

April 1, 2014 - June 1, 2015

Managed digital marketing programs for provincial public service initiatives, coordinating with government communications teams and delivering training content for public programs; contributed to program efficiency and cross-department collaboration.

Social Media & Community Director at YoGen Fruz Inc.

July 1, 2015 - November 1, 2016

Directed social media strategy and community engagement across multiple brands including Jamba Juice, Pinkberry, Swensen's, and Yogurty's; launched influencer collaborations, grew followers and engagement, and coordinated cross-channel campaigns to amplify brand visibility.