Available to hire
Hi, I am Janelle Hong, a product and UX/UI designer focused on equity-centered and innovative work. I partner with diverse teams to craft digital experiences that matter, from enterprise health systems to marginalized communities. I bring a strong visual design skillset together with a user research mindset, applying usability testing, user research, and end-to-end delivery throughout projects.
I value accessibility, inclusive design, and collaboration, and I am energized by turning complex challenges into intuitive, scalable solutions that balance business goals with people needs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Chinese
Fluent
Work Experience
Experience Designer & UX Researcher at Work Safe BC
January 1, 2024 - August 1, 2024Led end-to-end UX research (contextual inquiry, ethnographic research, usability testing) for a platform serving 285,000+ users, driving a 60% increase in user satisfaction through HCI-driven study design, synthesis, and validation.
Graphic Designer at Downtown Surrey Business Improvement Association
January 1, 2022 - August 1, 2022Designed user-centered digital and marketing experiences.
Client Team Lead at Fluid Design Hackathon
January 1, 2025 - PresentLed a multi-disciplinary team through rapid product design ideation and end-to-end delivery for outreach initiatives, impacting 300+ local businesses and delivering user-centered solutions under tight deadlines.
Visual Designer at The Kaleidoscope Mental Health Support Society
January 1, 2025 - PresentDesigned accessible digital and print materials for mental health advocacy campaigns, collaborating with professionals to enhance communication and outreach.
UX/UI Mentor at UXathon
January 20, 2026 - January 20, 2026Mentored 72 designers across end-to-end UX/UI design processes, guiding problem framing, ideation, user flows, wireframes, and rapid prototyping.
Product Designer at Avestec
July 1, 2025 - January 1, 2026Owned end-to-end B2B website product design and delivery, shipping a 10+ page responsive site from discovery to launch while ensuring user-centered, brand-aligned digital experiences.
UX Designer at Growth Tap Digital
November 1, 2024 - February 1, 2025Delivered user-centered product designs from wireframes to high-fidelity prototypes, simplified user flows, and supported design system development and storytelling.
Digital Media Communications Specialist at Fraser Health
January 1, 2023 - September 1, 2023Designed digital assets for campaigns reaching 1M+ residents, aligned visuals with organizational goals, ensured cultural authenticity and accessibility, and managed end-to-end project workflows.
UX Researcher at Work Safe BC
January 1, 2024 - August 1, 2024Led end-to-end UX research including contextual inquiry, ethnographic research, and usability testing for a platform serving 285,000+ users, driving a 60% increase in user satisfaction through HCI-driven study design, synthesis, and validation.
Visual & Social Media Designer at Project Melo
January 1, 2024 - January 1, 2025Designed accessible social media content and digital assets for regional event campaigns, applying UX and visual design principles across cross-functional teams to ensure consistency in storytelling and brand alignment.
Social Media Manager & Admin at Movement Room
January 1, 2025 - PresentLed experiments and iterations on digital content experiences, designing, testing, and shipping daily short-form video assets, contributing to follower growth and asset reach.
Product Designer at Mercor
January 1, 2026 - PresentDesigning end-to-end UX for an AI-powered research and data workflow platform, rapidly ideating and prototyping features that simplify complex multi-step AI task flows for end users. Established scalable design system with components and interaction patterns, aligning with WCAG 2.1 accessibility guidelines.
Product Designer at Self-Employed
February 1, 2026 - March 1, 2026Cantronics System: Designed and launched an end-to-end web product experience for thermal imaging and industrial inspection systems, driving a 467–600% increase in daily traffic post-launch and 800+ monthly users within the first week of launch. Developed data visualization frameworks, interaction models, and scalable information architecture for technical operators; led discovery research and usability testing, achieving a 69% engagement rate among organic users. Synthesized GA4 behavioural analytics to establish a data-informed iteration cycle, diversifying acquisition beyond 80% direct traffic reliance. Growth Tap Digital: Delivered user-centered product designs from wireframes to high-fidelity prototypes, simplifying user flows and designing responsive web and mobile interfaces across multiple client projects. Built and maintained design systems, brand standards, and WCAG accessibility guidelines; improved design consistency and supported customer acquisition strategies across pl
Product Designer at Self-Employed
November 1, 2024 - February 1, 2025Cantronics System project summary above; Growth Tap Digital project summary above.
Experience Designer / UX Researcher Intern at WorkSafeBC
January 1, 2024 - August 1, 2024Led end-to-end UX research for a platform serving 285,000+ users, driving a 60% increase in user satisfaction through HCI-driven study design, synthesis, and validation. Translated user research into product design outcomes, creating personas, journey maps, and data-informed design strategies to guide prioritization, stakeholder alignment, and user-centered decision-making. Facilitated co-design workshops and cross-functional collaboration, advocating for accessibility-first, inclusive design across digital touchpoints and embedded UX best practices.
UX & Digital Communication Designer Intern at Fraser Health
January 1, 2023 - September 1, 2023Designed digital and print assets for public health campaigns reaching 1M+ BC residents, including equity-centered materials specifically adapted for Indigenous communities across the Fraser Health region. Applied accessibility-compliant, user-centered visual communication across high-volume campaigns, achieving measurable engagement increases; analysed engagement metrics and user feedback to drive iterative design improvements. Managed end-to-end project workflows across cross-team, high-volume campaign environments, coordinating design delivery from brief through final production.
Graphic Designer Intern at Downtown Surrey Business Improvement Association
January 1, 2022 - August 1, 2022Designed user-centered digital and marketing experiences for 1,400+ businesses and property owners, applying UX design principles, information architecture, visual hierarchy, and usability best practices to drive engagement and align with organizational objectives. Developed and maintained design systems, brand guidelines, and interaction standards across digital and print touchpoints, improving clarity, accessibility, and overall user experience, and contributing to 120% of the original fundraising goal.
Education
Bachelor of Arts at Simon Fraser University
October 3, 2024 - October 3, 2024Bachelor of Arts in Interactive Arts and Technology at Simon Fraser University
January 11, 2030 - January 30, 2026Bachelor of Arts, Interactive Arts and Technology at Simon Fraser University
January 11, 2030 - January 30, 2026Bachelor of Arts, Interactive Arts and Technology at Simon Fraser University
January 11, 2030 - April 17, 2026Qualifications
Google UX Design Specialization
October 3, 2024 - October 3, 2024Meta Digital Marketing Associate Course
February 1, 2025 - January 30, 2026Google UX Design Specialization
August 1, 2023 - January 30, 2026Google Digital Marketing & E-commerce Professional Certification
October 1, 2024 - January 30, 2026Meta Digital Marketing Associate Certificate
January 11, 2030 - February 1, 2025Google UX Design Specialization
January 11, 2030 - August 1, 2023Google Digital Marketing & E-Commerce Professional Certificate
January 11, 2030 - October 1, 2024Google UX Design Specialization
August 1, 2023 - April 17, 2026Meta Certified Digital Marketing Specialist
June 1, 2025 - April 17, 2026Google Digital Marketing & E-Commerce Professional Certificate
October 1, 2024 - April 17, 2026Meta Digital Marketing Associate
February 1, 2025 - April 17, 2026Industry Experience
Financial Services, Government, Healthcare, Non-Profit Organization, Media & Entertainment, Software & Internet, Education, Professional Services
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