Social media manager | Content creator Experienced in managing social channels for iconic Australian brands, including Oaks Hotels, Five AM Yoghurt and more. I craft content that’s creative, purposeful, and built to engage.…

Jane Tran

Social media manager | Content creator Experienced in managing social channels for iconic Australian brands, including Oaks Hotels, Five AM Yoghurt and more. I craft content that’s creative, purposeful, and built to engage.…

Available to hire

Social media manager | Content creator

Experienced in managing social channels for iconic Australian brands, including Oaks Hotels, Five AM Yoghurt and more.

I craft content that’s creative, purposeful, and built to engage.

See more

Language

English
Fluent
Vietnamese
Fluent

Work Experience

Digital Content Producer at The Content Division
July 15, 2024 - October 15, 2025
- Create content and manage social calendars for 10+ accounts across multiple platforms, tailoring communications strategies for diverse audiences (B2B & B2C) across professional services, tourism, hospitality, and FMCG industries. - Align content with content pillars, brand guidelines and strategies, while researching audience behaviours and social media trends to optimise reach and engagement. - Manage social media advertising through Meta Ads and TikTok Ads. - Conduct weekly, monthly, and annual reports on social media and ad performances.

Education

Master of Business – Integrated Marketing Communication at Queensland University of Technology
July 15, 2022 - July 15, 2024
Bachelor of Commerce – Finance at The University of Queensland
July 19, 2018 - July 20, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Travel & Hospitality
    paper Oaks Hotels

    Content Planning:

    • Planned and coordinated social content across multiple Oaks properties, aligning posts with seasonal campaigns, guest experiences, and brand initiatives.
    • Platforms: Instagram, Facebook, TikTok

    Content Creation & Editing:

    • Created and edited Reels, carousels, and static posts using Figma, Canva, CapCut, and Instagram’s native tools, incorporating brand imagery and user-generated content to enhance storytelling.
    • Finding and incorporating relevant trends into posts.

    Content Production:

    Participated in on-site content shoots to capture lifestyle, property, and UGC-style content for social use.

    Community Management:

    Engaged with audiences across platforms by responding to comments and messages and resharing guest-generated content.

    Some examples:



    paper Barambah Organics

    Content Planning:

    Planned and scheduled weekly social posts to highlight Barambah Organics’ products and organic dairy.

    Content Creation & Editing:

    • Conceptualised, filmed, and edited original recipe videos and lifestyle content from scratch.
    • Tools: Edits, CapCut, Figma, and Instagram editing tools.

    Paid Media:

    Managed Meta Ads campaigns to increase brand awareness and engagement, optimising content for reach and brand awareness.

    Community Management:

    • Engaged with followers through comments, DMs, and story interactions.
    • Search and reshare UGC

    Some examples:



    paper Elysia Wellness Retreat

    Content Planning:

    Developed and scheduled weekly posts and Stories to maintain a consistent and engaging social presence.

    Content Creation & Editing:

    Created Reels, carousels, and static posts using Instagram’s native tools, Edits, Figma, Canva, and CapCut, drawing from the existing content library to reflect the brand’s tone and aesthetic.

    Community Management:

    • Strengthened the brand community by engaging with followers through comments, tags and messages and by interacting with relevant accounts to boost visibility and organic reach.
    • Finding and resharing UGC from guests’ stays.

    Some examples: