Jan Himmighofen

Freelance digital marketing consultancy for London's premier multi-venue music festival and industry conference. Delivering digital marketing strategy, paid and organic campaigns, audience acquisition initiatives and performance reporting to drive ticket sales and revenue. Working closely with the founder and wider marketing team to optimise campaign performance and maximise audience growth.

Led global digital marketing strategy for a leading provider of in-store media, music and audiovisual solutions, driving demand generation, revenue growth, digital transformation and measurable ROI. • Generated over $50M in annual sales pipeline while increasing qualifed B2B lead generation by more than 10% year-on-year through data-driven demand generation programmes. • Improved marketing-to-sales alignment and funnel performance, increasing lead qualifcation rates by more than 30% through enhanced lead tracking, reporting and cross-functional collaboration with sales. • Managed over $1M in annual global marketing investment, optimising spend across paid search, paid social, display and demand generation programmes to maximise ROI. • Led global digital transformation programmes, consolidating 30 international websites into a unifed platform that improved SEO, governance, GDPR compliance, brand consistency and global campaign execution. • Built a global marketing analytics and reporting framework combining CRM, web analytics and advertising platforms to improve attribution, executive decision-making and marketing performance. • Introduced marketing automation and AI-driven workfows to improve campaign execution, reporting effciency and campaign performance. • Partnered with global marketing, sales, product and senior leadership while mentoring marketing team members and driving collaboration across multiple international regions.

Led digital marketing programmes for global brand partners, collaborating with sponsors, agencies and cross-functional teams to deliver high-impact campaigns across Live Nation's extensive festival and venue portfolio. • Delivered integrated digital marketing campaigns for more than 60 global brand partners across 25+ festivals, doubling annual adoption of digital sponsorship programmes. • Planned and delivered digital campaigns and branded social content reaching millions of music fans, consistently exceeding campaign KPIs by 5–10%. • Launched an integrated festival e-commerce platform for drinks pre-orders, increasing orders seven-fold and generating over one million social engagements. • Led the development of 15+ custom mobile app integrations, adopted by over 80% of festival app users during live events. • Managed the delivery of sponsor websites and digital content programmes, attracting 200,000+ annual visitors while enhancing partner visibility and fan engagement. • Recruited, mentored and line-managed Marketing Assistants, strengthening campaign delivery and supporting career development.