Hi, I’m Jan Ho, a branding and content marketing professional with over five years of experience across F&B, B2B, B2C, and e-commerce. I’m skilled in content creation, branding, and both online and offline marketing strategies that drive growth and strengthen brand presence. I thrive on turning data-driven insights into creative campaigns that resonate with audiences across multiple channels. I’m passionate about collaborating with cross-functional teams to plan, launch, and optimize campaigns, and I stay up-to-date with industry trends and new marketing tools. I bring practical experience in managing end-to-end campaigns, from concept to delivery, and I enjoy finding fresh ideas to elevate brands in competitive markets.

Hi, I’m Jan Ho, a branding and content marketing professional with over five years of experience across F&B, B2B, B2C, and e-commerce. I’m skilled in content creation, branding, and both online and offline marketing strategies that drive growth and strengthen brand presence. I thrive on turning data-driven insights into creative campaigns that resonate with audiences across multiple channels. I’m passionate about collaborating with cross-functional teams to plan, launch, and optimize campaigns, and I stay up-to-date with industry trends and new marketing tools. I bring practical experience in managing end-to-end campaigns, from concept to delivery, and I enjoy finding fresh ideas to elevate brands in competitive markets.

Available to hire

Hi, I’m Jan Ho, a branding and content marketing professional with over five years of experience across F&B, B2B, B2C, and e-commerce. I’m skilled in content creation, branding, and both online and offline marketing strategies that drive growth and strengthen brand presence. I thrive on turning data-driven insights into creative campaigns that resonate with audiences across multiple channels.

I’m passionate about collaborating with cross-functional teams to plan, launch, and optimize campaigns, and I stay up-to-date with industry trends and new marketing tools. I bring practical experience in managing end-to-end campaigns, from concept to delivery, and I enjoy finding fresh ideas to elevate brands in competitive markets.

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Language

English
Fluent

Work Experience

Assistant Manager – Branding and Campaigns at AEON Bank
October 1, 2024 - November 9, 2025
Plan and execute campaigns to drive customer acquisition and enhance brand visibility. Monitor and optimize campaign performance through data analysis and insights. Coordinate with creative, media, and activation agencies to align on upcoming campaigns. Manage the delivery of campaign assets and ensure timely execution. Oversee agency performance and maintain relationships to ensure brand standards. Collaborate with partnership, product, PR, and social media teams to create cohesive campaigns. Align campaign messaging across all touchpoints to maintain brand consistency. Develop branding strategies, identify opportunities for brand partnerships, sponsorships, and thought leadership. Prepare post-campaign reports with key performance metrics and insights. Provide recommendations for improvement in future campaigns. Assist in planning and executing brand activations, events, and experiential marketing initiatives. Present campaign concepts, progress, and results to senior management and
Senior Associate – Marketing, Social Media at Shopee Malaysia
October 1, 2024 - October 1, 2024
Responsible for digital marketing and social media strategies to elevate brand presence across platforms. Lead content creation and viral social content, plan and execute major campaign launches, and manage regional social media budgets. Collaborate with OM team to produce video content for Google, YouTube, and display ads. Build cohesive campaigns with cross-functional partners including partnerships, product, PR, and social media teams; monitor performance through KPIs and insights; optimize campaigns on Meta, TikTok, Instagram, and other platforms to maximize reach and engagement. Oversee livestream content ideation, talent coordination, and messaging to boost viewership and engagement. Support live campaigns with promotional strategies and post-campaign reporting.
Senior Executive – Marketing & Business Development at MSM Kitchen
November 1, 2021 - November 1, 2021
Led content development and online campaigns including videos, events, and print materials. Managed social media campaigns across Facebook, Instagram, Twitter, YouTube, and TikTok; tracked monthly engagement and CTR to measure campaign success. Managed livestream operations using OBS and Blackmagic, coordinating with talents and product features. Drove sales activities, documented client feedback, and devised strategies to strengthen client relations. Planned and executed company events (e.g., FHM, Café Malaysia) with event agencies, focusing on floorplans, product features, pricing promotions, and demonstrations. Supported in establishing investor relations and branding for potential IPO discussions, and led the launch of a new company product with successful initial sales.

Education

Bachelor of Communication (Hons), Visual Communication at University of Wollongong (formerly known as KDU university)
January 1, 2017 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Retail, Software & Internet, Media & Entertainment