JC

Janice Chu

Available to hire

Hi, I’m Janice Chu. I’m a marketing professional with global experience leading local strategies that generate demand, grow pipelines, and solve business challenges.

About

Hi, I’m Janice Chu. I’m a marketing professional with global experience leading local strategies that generate demand, grow pipelines, and solve business challenges. I enjoy translating complex data into actionable plans and aligning stakeholders to deliver measurable results across regions.

My expertise spans market trend analysis, account-based marketing, digital marketing, and events, with a track record of collaboration across SMEs, chambers of commerce, and MNCs. I’ve worked across multiple countries, gained strong knowledge of the Canadian market and digital media, and I’m continually learning—recently focusing on Generative AI and up-to-date marketing practices. I hold a diploma in Marketing Communications and am passionate about turning insights into impact.

  • 9 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Manufacturing
  • Retail
  • Education
  • Software & Internet

Work experience· 8 roles

Events & Marketing Coordinator, Volunteer · Nadia’s Hope FoundationSep 2025 – Present · 1 yr 3 mos

Coordinate media promotion and execution for fundraising events, increasing attendance by 20%. Create brand guidelines to standardize voice and consistency.

Events and Marketing Coordinator, Volunteer · Nadia’s Hope FoundationSep 2025 – Present · 1 yr 3 mos

Coordinate media promotion and execution for fundraising events, boosted attendance by 20%, and created brand guidelines to standardize brand voice and consistency.

Newsletter Manager, Volunteer · Project Management Institute – Southern Alberta ChapterSep 2025 – Present · 1 yr 3 mos

Own newsletter strategy, oversee content quality, analyze performance, and lead the Newsletter Coordinator to ensure timely execution for 5000+ subscribers. Improved click-through rates by 3% through A/B testing subject lines and CTAs.

Marketing Volunteer · Greener Pastures PsychologyJun 2025 – Jul 2025 · 2 mos
Event Tour Coordinator · CLSAAug 2023 – Nov 2023 · 4 mos
Trade Marketing Manager · Newell BrandsJun 2017 – May 2023 · 6 yrs
Senior Membership Relations Executive · Federation of Hong Kong IndustriesSep 2015 – Jun 2017 · 1 yr 10 mos
Marketing Specialist, South China · Stratasys AP LimitedDec 2014 – Sep 2015 · 10 mos

Education

Diploma in Business Administration, Major in Integrated Marketing Communications · Bow Valley College2024 – 2025
Master of Science in Marketing · The Chinese University of Hong Kong2011 – 2013

Certifications and awards· 6

Google Analytics Individual Qualification2030 – 2026
HubSpot Inbound Marketing Certification2030 – 2026
Hootsuite Social Media Marketing Certification2030 – 2026
Google Analytics Individual Qualification2030 – 2026

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