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Hi, I’m Janice Chu. I’m a marketing professional with global experience leading local strategies that generate demand, grow pipelines, and solve business challenges. I enjoy translating complex data into actionable plans and aligning stakeholders to deliver measurable results across regions. My expertise spans market trend analysis, account-based marketing, digital marketing, and events, with a track record of collaboration across SMEs, chambers of commerce, and MNCs. I’ve worked across multiple countries, gained strong knowledge of the Canadian market and digital media, and I'm continually learning—recently focusing on Generative AI and up-to-date marketing practices. I hold a diploma in Marketing Communications and am passionate about turning insights into impact.…Hi, I’m Janice Chu. I’m a marketing professional with global experience leading local strategies that generate demand, grow pipelines, and solve business challenges. I enjoy translating complex data into actionable plans and aligning stakeholders to deliver measurable results across regions. My expertise spans market trend analysis, account-based marketing, digital marketing, and events, with a track record of collaboration across SMEs, chambers of commerce, and MNCs. I’ve worked across multiple countries, gained strong knowledge of the Canadian market and digital media, and I'm continually learning—recently focusing on Generative AI and up-to-date marketing practices. I hold a diploma in Marketing Communications and am passionate about turning insights into impact.

Janice Chu

ABM Marketer, Marketing Strategist, Brand Strategist, +6

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Hi, I’m Janice Chu. I’m a marketing professional with global experience leading local strategies that generate demand, grow pipelines, and solve business challenges. I enjoy translating complex data into actionable plans and aligning stakeholders to deliver measurable results across regions. My expertise spans market trend analysis, account-based marketing, digital marketing, and events, with a track record of collaboration across SMEs, chambers of commerce, and MNCs. I’ve worked across multiple countries, gained strong knowledge of the Canadian market and digital media, and I'm continually learning—recently focusing on Generative AI and up-to-date marketing practices. I hold a diploma in Marketing Communications and am passionate about turning insights into impact.…Hi, I’m Janice Chu. I’m a marketing professional with global experience leading local strategies that generate demand, grow pipelines, and solve business challenges. I enjoy translating complex data into actionable plans and aligning stakeholders to deliver measurable results across regions. My expertise spans market trend analysis, account-based marketing, digital marketing, and events, with a track record of collaboration across SMEs, chambers of commerce, and MNCs. I’ve worked across multiple countries, gained strong knowledge of the Canadian market and digital media, and I'm continually learning—recently focusing on Generative AI and up-to-date marketing practices. I hold a diploma in Marketing Communications and am passionate about turning insights into impact.

Available to hire

Hi, I’m Janice Chu. I’m a marketing professional with global experience leading local strategies that generate demand, grow pipelines, and solve business challenges. I enjoy translating complex data into actionable plans and aligning stakeholders to deliver measurable results across regions.

My expertise spans market trend analysis, account-based marketing, digital marketing, and events, with a track record of collaboration across SMEs, chambers of commerce, and MNCs. I’ve worked across multiple countries, gained strong knowledge of the Canadian market and digital media, and I’m continually learning—recently focusing on Generative AI and up-to-date marketing practices. I hold a diploma in Marketing Communications and am passionate about turning insights into impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Trade Marketing Manager at Newell Brands

June 1, 2017 - May 1, 2023

Marketing advocate to drive and execute local marketing initiatives through digital, content, and events in Southeast Asia, Japan, and Korea. Achieved $12M in annual revenue through localized strategies including market trend analysis, messaging, content, brand development, demand generation, and retention programs. Improved lead-to-opportunity conversion by 500% by launching the first digital initiative (email, SEO, SEM, social media, and website). Led global and regional teams of 30+ members to execute 50+ co-marketing programs leveraging Market Development Funds and partner alliances. Managed Account-Based Marketing initiatives for 5+ strategic accounts to drive brand advocacy, loyalty, and upsell opportunities among C-level stakeholders.

Senior Membership Relations Executive at Federation of Hong Kong Industries

September 1, 2015 - June 1, 2017

Cultivated trust with C-suite leaders, government officials, and industry associations to foster business opportunities across 32 industries through 50+ events ranging from 10 to 900 attendees. Increased event attendance by 20% by creating 100+ multi-channel communications for 2000+ members. Boosted web traffic by 15% through revamping and maintaining two websites.

Marketing Specialist, South China at Stratasys AP Limited

December 1, 2014 - September 1, 2015

Generated 4,000 leads per quarter via local integrated campaigns with 6+ regional partners, including events, digital campaigns, thought leadership programs, and PR. Improved conversion rates by 30% by analyzing and nurturing 10,000+ leads in CRM. Conducted 30+ Customer Business Reviews to align strategies and business goals.

Event Tour Coordinator at CLSA

August 1, 2023 - November 1, 2023

Managed 25+ tours and webinars for 300 fund house clients, including promotion, registrations, execution, and performance tracking, increasing financial investment opportunities by 30%.

Marketing Volunteer at Greener Pastures Psychology

June 1, 2025 - July 1, 2025

Created style guide, social calendar and content, increased Facebook followers and customer engagement.

Newsletter Manager, Volunteer at Project Management Institute – Southern Alberta Chapter

September 1, 2025 - Present

Own newsletter strategy, oversee content quality, analyze performance, and lead the Newsletter Coordinator to ensure timely execution for 5000+ subscribers. Improved click-through rates by 3% through A/B testing subject lines and CTAs.

Events and Marketing Coordinator, Volunteer at Nadia’s Hope Foundation

September 1, 2025 - Present

Coordinate media promotion and execution for fundraising events, boosted attendance by 20%, and created brand guidelines to standardize brand voice and consistency.

Events & Marketing Coordinator, Volunteer at Nadia’s Hope Foundation

September 1, 2025 - Present

Coordinate media promotion and execution for fundraising events, increasing attendance by 20%. Create brand guidelines to standardize voice and consistency.