Janice Chu
Hi, I’m Janice Chu. I’m a marketing professional with global experience leading local strategies that generate demand, grow pipelines, and solve business challenges.
About
Hi, I’m Janice Chu. I’m a marketing professional with global experience leading local strategies that generate demand, grow pipelines, and solve business challenges. I enjoy translating complex data into actionable plans and aligning stakeholders to deliver measurable results across regions.
My expertise spans market trend analysis, account-based marketing, digital marketing, and events, with a track record of collaboration across SMEs, chambers of commerce, and MNCs. I’ve worked across multiple countries, gained strong knowledge of the Canadian market and digital media, and I’m continually learning—recently focusing on Generative AI and up-to-date marketing practices. I hold a diploma in Marketing Communications and am passionate about turning insights into impact.
- 9 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Professional Services
- Manufacturing
- Retail
- Education
- Software & Internet
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Work experience· 8 roles
Coordinate media promotion and execution for fundraising events, increasing attendance by 20%. Create brand guidelines to standardize voice and consistency.
Coordinate media promotion and execution for fundraising events, boosted attendance by 20%, and created brand guidelines to standardize brand voice and consistency.
Own newsletter strategy, oversee content quality, analyze performance, and lead the Newsletter Coordinator to ensure timely execution for 5000+ subscribers. Improved click-through rates by 3% through A/B testing subject lines and CTAs.
Education
Certifications and awards· 6
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